--- description: Busca información actualizada sobre Semrush en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Semrush con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Semrush: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Semrush](/software/91634/semrush) # Semrush Canonical: https://www.getapp.com.co/software/91634/semrush Página: 1 de 94\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/91634/semrush?page=2) > SEMrush es un conjunto de herramientas de marketing que está diseñado para profesionales del marketing digital, con herramientas para optimizar estrategias en SEO, PPC, redes sociales, contenido y relaciones públicas. > > Veredicto: 2323 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 2323 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Semrush - **Ubicación**: Trevose, EE. UU. - **Constitución**: 2008 ## Contexto comercial - **Precio inicial**: US$ 139,95 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, chino, coreano, español, francés, inglés, italiano, japonés, portugués, ruso, turco, vietnamita - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, España, Estados Unidos, Francia, India, Italia, Japón, México, Países Bajos, Reino Unido, Singapur ## Funciones - @menciones - AI Accessibility Audit - AI Mention Tracking - AI Traffic Attribution - AI Visibility Score - API - Abreviador de URL - Alertas y notificaciones - Análisis de campañas - Análisis de enlaces - Análisis de la competencia - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis visual - Automatización de la localización - BI Integration - Benchmarking - Calendario editorial - Campañas multicanal ## Integraciones (en total: 11) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software) - [Software para agencias de publicidad](https://www.getapp.com.co/directory/299/advertising/software) - [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software) - [Software de inteligencia competitiva](https://www.getapp.com.co/directory/305/competitive-intelligence/software) - [Herramientas seo y sem](https://www.getapp.com.co/directory/313/seo-sem/software) ## Alternativas 1. [Wix](https://www.getapp.com.co/software/90955/wix) — 4.4/5 (10724 reviews) 2. [SEO PowerSuite](https://www.getapp.com.co/software/926/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.getapp.com.co/software/102405/ahrefs) — 4.7/5 (585 reviews) 4. [AccuRanker](https://www.getapp.com.co/software/2061445/accuranker) — 4.9/5 (330 reviews) 5. [SE Ranking](https://www.getapp.com.co/software/107377/se-ranking) — 4.7/5 (297 reviews) ## Opiniones ### "Excellent SEO analysis and Management tool" — 5.0/5 > **Krishna** | *31 de agosto de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Provide detailed analysis of keywords Provide depth analysis of backlinks Very handy to manage local listing Content analysis and find keywords gap > > **Puntos en contra**: Very costly Need to provide more real time updated data Pricing and Packages are little unclear, it should be more clear ----- ### "Good SEO tool with strong features but some billing hiccups" — 4.0/5 > **Joe** | *5 de diciembre de 2025* | Software informático | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The core SEO features are solid. The Pro plan gives a clear view of site health, keyword rankings and basic competitor visibility in one place. Site audits, keyword tracking and simple competitor checks are easy to run and interpret, which has been useful for a small B2B SaaS like us without a huge in-house SEO team. Once projects are set up, it’s straightforward to monitor how our SEO is performing over time and to spot issues early. > > **Puntos en contra**: The platform is powerful, but the interface and pricing structure can feel complex if you’re not using it every day. There is a learning curve in understanding which features and limits you actually need, and how add-ons interact with the main subscription. We did experience confusion around add-ons (SERP Gap Analyzer and Local Pro) and how they affected our renewal. At first, the focus in support was on internal refund policies rather than on clearing up the underlying issue. However, after escalation Semrush ultimately removed the add-ons we didn’t need and issued full account credits for the associated charges, which I appreciate. I would still like to see clearer visibility and simpler management of add-ons in the UI for business customers. > > Functionally, Semrush has done what we needed: monitor technical site health, track rankings for key terms, and give a quick read on how we compare with competitors. For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities. We did have a difficult experience around add-ons and renewal, which was frustrating initially. That said, once the issue was fully understood and escalated, Semrush support resolved it by removing the add-ons and issuing full credits for the disputed charges. Overall, the product itself is strong and we continue to get value from the core Pro features. With some improvements to add-on transparency and renewal communication, it would be even easier to recommend. ----- ### "Not suitable for solo small business owners + inflexible refund policy" — 1.0/5 > **Suzanne** | *29 de enero de 2026* | Cuidado de la salud mental | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases. > > **Puntos en contra**: I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively. I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription—even though my previous use had been with help and this was my first attempt to use it independently. Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible. While I understand companies have policies, this experience felt particularly rigid given: •The extremely short timeframe (2 days) •The lack of actual product use •The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit. I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. > > My overall experience was that Semrush is a powerful but highly complex platform that is not well-suited for solo small business owners without dedicated SEO experience or support. I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final. This left me feeling that there was little flexibility or consideration for small business owners who quickly determine the platform is not a good fit. This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo business owners realistically have. ----- ### "Maximizing the presence of our retail store." — 5.0/5 > **Amir** | *26 de febrero de 2026* | Comercio minorista | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The quality of data in terms of search volume is outstanding, as it enables us to find high-converting retail keywords, as well as new ideas of small businesses online. > > **Puntos en contra**: The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts. > > Organic traffic is our sales generator as an E-Commerce Manager. I rely on this in order to maximize the visibility of our store. It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features. ----- ### "Boosting traffic to our transport company." — 5.0/5 > **John** | *30 de enero de 2026* | Transporte/transporte en camión/ferrocarril | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. > > **Puntos en contra**: It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. > > Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. ----- Página: 1 de 94\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/91634/semrush?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/91634/semrush) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados