--- description: Busca información actualizada sobre Looker en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Looker con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Looker: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas BI](/directory/318/business-intelligence/software) > [Looker](/software/91545/looker) # Looker Canonical: https://www.getapp.com.co/software/91545/looker Página: 1 de 13\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/91545/looker?page=2) > La plataforma de datos Looker facilita que cualquiera pueda encontrar, navegar y comprender sus datos. La plataforma Looker cuenta con una interfaz analítica para explorar datos, un paradigma de desarrollo reutilizable para adecuar la experiencia de datos y un conjunto de API ampliable para integrar los datos en otros sistemas. Looker permite a cualquier persona buscar y explorar datos, crear paneles e informes y compartir todo de forma fácil y rápida. > > Veredicto: 282 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 282 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Google ## Contexto comercial - **Precio inicial**: US$ 2.000,00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Windows (local), Linux (local), Android (móvil), iPhone (móvil) - **Idiomas admitidos**: inglés, portugués de Brasil - **Países disponibles**: Australia, Brasil, Canadá, Estados Unidos, Reino Unido ## Funciones - A/B Testing - API - Acceso móvil - Alertas y notificaciones - Alerts/Escalation - Almacenamiento de datos - Anotaciones - Análisis ad hoc - Análisis cuantitativo - Análisis de autoservicio - Análisis de búsquedas de usuarios - Análisis de comportamientos - Análisis de evolución de ventas - Análisis de medios - Análisis de páginas web - Análisis de regresión - Análisis de rentabilidad - Análisis de tendencias - Análisis de texto - Análisis en tiempo real ## Integraciones (en total: 19) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack … y 4 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas BI](https://www.getapp.com.co/directory/318/business-intelligence/software) ## Categorías relacionadas - [Herramientas BI](https://www.getapp.com.co/directory/318/business-intelligence/software) - [Programas de análisis estadístico](https://www.getapp.com.co/directory/361/data-analytics/software) - [Software de cuadro de mando](https://www.getapp.com.co/directory/586/reporting-dashboard/software) - [Software de Big Data](https://www.getapp.com.co/directory/603/big-data/software) - [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software) ## Alternativas 1. [Microsoft Power BI](https://www.getapp.com.co/software/102847/power-bi) — 4.6/5 (1886 reviews) 2. [Tableau](https://www.getapp.com.co/software/90797/tableau-software) — 4.6/5 (2356 reviews) 3. [Google Analytics 360](https://www.getapp.com.co/software/90997/google-analytics) — 4.7/5 (8098 reviews) 4. [MATLAB](https://www.getapp.com.co/software/2049791/matlab) — 4.6/5 (2095 reviews) 5. [Google Data Studio](https://www.getapp.com.co/software/113697/google-data-studio) — 4.5/5 (337 reviews) ## Opiniones ### "The perfect solution for our stage business" — 5.0/5 > **Nicholas** | *6 de febrero de 2020* | Internet | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it. > > **Puntos en contra**: Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists. > > I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver. ----- ### "A Powerful and Customizable Data Visualization Tool" — 4.0/5 > **Matthew** | *17 de septiembre de 2024* | Software informático | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele. The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights. > > **Puntos en contra**: Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data. Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions. > > In conclusion, we liked the usefulness of Looker Studio in the team. The design and presentation of compelling and attractive dashboards stuffed with the right information has enhanced the way we make decisions based on data. ----- ### "Controlled Analytics Exploration" — 3.0/5 > **Vincent** | *17 de mayo de 2018* | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations \& turn them into interactive dashboards. On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together. > > **Puntos en contra**: With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data. My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need. > > Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen. ----- ### "Looker Studio for Basic Reporting" — 4.0/5 > **Harlan** | *24 de octubre de 2024* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Integrates with the full google suite Very easy to understand Good UI and formatting options Fantastic for communicating data to clients as it can be shared via url > > **Puntos en contra**: Insufficient data transformation in platform Limited formula customization no data type format autodetection (eg currency) > > Use it for most client reports and is great for simple dashboards. but when ti comes to complicated dashboards and data its best to use different platforms ----- ### "Looker - next gen reporting" — 5.0/5 > **Robert** | *29 de septiembre de 2024* | Automoción | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it. > > **Puntos en contra**: For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined. > > Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work. The reports are easy to share or export to other as PDF or online report. ----- Página: 1 de 13\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/91545/looker?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/91545/looker) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados