---
description: Busca información actualizada sobre Brevo en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Brevo con productos similares hasta encontrar la opción adecuada.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brevo: precios, funciones y opiniones | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/307/email-marketing/software) > [Brevo](/software/91466/brevo)

# Brevo

Canonical: https://www.getapp.com.co/software/91466/brevo

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> A los usuarios de SendinBlue les encantan sus sencillas y potentes herramientas para gestionar campañas de marketing por correo electrónico, automatización y correos electrónicos transaccionales, así como mensajes SMS. El mejor valor en marketing por correo electrónico.
> 
> Veredicto: 3523 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.6/5** | 3523 Opiniones |
| Facilidad de uso | 4.6/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.5/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.5/5 | Basado en las opiniones generales |
| Funciones | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Brevo
- **Constitución**: 2012

## Contexto comercial

- **Precio inicial**: EUR 7,00
- **Modelo de precios**:  (versión gratuita disponible)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (móvil), iPhone (móvil)
- **Idiomas admitidos**: alemán, español, francés, inglés, italiano, portugués
- **Países disponibles**: Alemania, Argentina, Australia, Austria, Brasil, Bulgaria, Bélgica, Canadá, Chequia, Chile, China, Colombia, Croacia, Dinamarca, Emiratos Árabes Unidos, Eslovaquia, Eslovenia, España, Estados Unidos, Filipinas y 27 más

## Funciones

- A/B Testing
- API
- Acceso móvil
- Acciones activadas por evento
- Alertas y notificaciones
- Análisis de campañas
- Análisis de páginas web
- Archivo y conservación
- Arrastrar y soltar
- Automatización de marketing
- Autoresponders
- Bandejas de entrada compartidas
- Base de datos de bajas en la suscripción
- Base de datos de contactos
- Biblioteca de imágenes
- Bloqueo de spam
- CAN-SPAM Compliance
- CRM
- CTA personalizables
- Campañas de goteo

## Integraciones (en total: 28)

- Astra Pro
- Bigin by Zoho CRM
- Calendly
- Claspo
- Claude
- Claude Code
- Facebook
- Google Analytics 360
- Google Sheets for Confluence - Workspace Connector
- HubSpot Sales Hub
- Hustle
- IONOS 1&1 Domains and hosting
- MetroCluster
- Microsoft Excel
- Next.js

… y 13 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software)

## Categorías relacionadas

- [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software)
- [Herramientas de email transaccional](https://www.getapp.com.co/directory/1707/transactional-email/software)
- [Software CRM](https://www.getapp.com.co/directory/230/crm/software)
- [Software para agendar citas](https://www.getapp.com.co/directory/316/appointments-scheduling/software)
- [Software para crear landing pages](https://www.getapp.com.co/directory/591/landing-page/software)

## Alternativas

1. [MailerLite](https://www.getapp.com.co/software/10156/mailerlite) — 4.7/5 (2324 reviews)
2. [ActiveCampaign](https://www.getapp.com.co/software/2348/activecampaign) — 4.6/5 (2570 reviews)
3. [Constant Contact](https://www.getapp.com.co/software/90578/constant-contact) — 4.3/5 (2953 reviews)
4. [EmailOctopus](https://www.getapp.com.co/software/111489/emailoctopus) — 4.8/5 (657 reviews)
5. [HubSpot Marketing Hub](https://www.getapp.com.co/software/20444/hubspot-marketing) — 4.5/5 (6256 reviews)

## Opiniones

### "Mailchimp's smarter, more efficient cousin\!" — 5.0/5

> **Sujith** | *15 de mayo de 2026* | Logística y cadena de suministro | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Perfect campaign tool for SMBs. Mailchimp but more economical, more efficient. A leap foward from the original Sendinblue product, feature packed and did I say economical?
> 
> **Puntos en contra**: Not a dealbreaker but the UI could be more premium, features less jam packed and more integrated with actual user workflow. The pricing page is confusing. When I see Rs. 625 in bold for a starter pack, I go to checkout page expecting to pay Rs. 625. But suddenly a calcualtion showing an unreasonable gap (1500 contacts -\&gt; directly 50,000 contacts) appears on the checkout page which sort of drains a person's intent to go ahead with the purchase\! The \&gt;100% of the product subscription price tag for removing Brevo branding (Rs 750 -\&gt; Rs. 625) was somewhat surprising.
> 
> Great. Especially after pleasantly encountering a serious, Indian (did not expect in a predominantly European product\!), helpful Senior Executive who understood my concern and had a soluion ready. Setting up was easy and using the product has been a good experience.

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### "Simple and Reliable Platform for Email Marketing" — 4.0/5

> **Himaanshu** | *27 de mayo de 2026* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Brevo is easy to use and works well for email campaigns and customer communication. The platform is simple to manage, and the automation features save a lot of time. It is also more affordable compared to many other tools.
> 
> **Puntos en contra**: Some advanced features take time to understand in the beginning. The reporting section can also be improved with more detailed insights and a smoother interface
> 
> Overall, the experience with Brevo has been positive. It helped us manage email marketing, customer engagement, and campaign communication in one place. The platform is user-friendly, reliable, and suitable for growing businesses looking for a cost-effective marketing solution.

-----

### "Sales manager" — 5.0/5

> **Nicholas** | *5 de agosto de 2026* | Seguridad informática y de redes | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Very user friendly, love the scheduler. We where looking for a solid platform and Brevo has it all and more.
> 
> **Puntos en contra**: Nothing to say here really, i could not find anything that i disliked about the system. We compared it to mailchimp.
> 
> Very happy with Brevo, i recommend this system to whomever is look for a user friendly system to send bulk emails.

-----

### "A mixed blessing" — 3.0/5

> **Andreas** | *29 de abril de 2026* | Aprendizaje en línea | Valoración de la recomendación: 3.0/10
> 
> **Puntos a favor**: Good and fast technical support even on free plan. Once everything is set up (I'm currently using Brevo to automatically send new blog posts via RSS feed), it seems to be working. Popup Maker integration on WordPress also seems to work fine so far.
> 
> **Puntos en contra**: Very confusing interface and navigation, not suitable for beginners, HTML coding experience required even to set up Brevo's WordPress plugin. Pricing not very transparent, still no idea what the difference between the free \&amp; starter plans is. If you have more than 500 subscribers, it gets expensive.
> 
> I've invested too much time to understand how everything I need works, otherwise I'd probably shop around. Not sure about feasible alternatives, though.

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### "It has everything I was looking for at a great price" — 5.0/5

> **Trish** | *29 de mayo de 2026* | Aprendizaje en línea | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I really like the fact that you can have a lot of contacts and it won't cost more. Their automation is very robust, I was impressed with everything you can do with automations, it has all kind of triggers and the free plan doesn't seem to have a limit of the amount of steps you can use. I'm also using the chat widget, this was a really nice feature I didn't know they had when I was looking for email marketing platforms. I have reached out to support few times, their AI support is the best I've seen, you get email replies instantly and it was actually accurate, so I was very impressed as I don't usually get good experience with other AI bots. Customer support is also good and they respond fast.
> 
> **Puntos en contra**: Because they have a lot of features, the dashboard is also more complex and it takes a bit of learning curve. The dashboard is not as simple as other marketing platforms. The reports in the free plan are not good though, they are limited and difficult to navigate. One thing I didn't like is the templates are not as good as what I was used to use, the code behind is not great and it causes issues with buttons and mobile layouts.
> 
> Overall I'm really happy with the switch, I was using another platform that was very simple, which I liked but as my contact list was growing they were charging more and I wasn't monetizing on larger contact list so it was not worth to continue using it. I was able to recreate my templates and my automations in one day for the transition so it was not as painful as I thought it would be.

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## Enlaces

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