Yesware

Knowing if someone has received an email, or re-opened it, is a truly valuable piece of information from a sales and support perspective. Email has become one of the least reliable forms of communication, but it remains essential to doing business. Spam detection software is junk. We have found no spam detection software that is reliable and turn off anything to ensure nothing is missed. It can even be manipulated by unscrupulous actors that want to harm the reputation of the sender. There are a million other reasons why it is unreliable. Unfortunately, most companies continue to use it. So we used Yesware to see if our regular communications were being received and opened, in much the same was we use software to verify that our client newsletter communications are opened. Yesware did the job in that respect. We didn't use any of its other features, since we had other software for that.

Though it has its bugs and lots of features made for salespeople, I namely pay for it to use its email tracking tech. For my business purposes, this the most needed feature and since using email tracking, it's hard to remember what biz email was like before.

Overall this is a decent product. It has a nice design and it's mostly easy to use.
We only needed this product to manage emails and create email marketing templates, while it served this purpose it seems like it is set up for more complex purposes and it was difficult to use for only email management/marketing.

The first thing that attracted me to Yesware was the email tracking feature. That gives the sales rep the ability to know when things are happening on the side of the potential client so you can act on it.

Then the email templates helped me a lot to get things done faster. I could see which templates performed better than others, hence improve my results. In addition you can create teams and share better working templates with everyone for them to use as well, that way you can maximize the impact of a good sales rep by sharing his findings with the whole team with a few clicks, instead a monthly template session.

Lately what I've been using a lot is the touchpoint feature which allows you to build custom multi-touches multi-channel campaigns. It makes a sales rep day-to-day job a lot more easy when you can visualize quickly what's next to be done and where are the potential clients in the buyers journey you design for them.

Yesware is a core part of our business, we use it daily to generate business and keep customers coming into our company.