---
description: Busca información actualizada sobre Interaction Studio en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Interaction Studio con productos similares hasta encontrar la opción adecuada.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Interaction Studio: precios, funciones y opiniones | GetApp Colombia 2026
---
Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Interaction Studio](/software/90558/apptegic)
# Interaction Studio
Canonical: https://www.getapp.com.co/software/90558/apptegic
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> La plataforma de personalización en tiempo real de Evergage ofrece The Power of 1, que permite a los especialistas en marketing digital hacer realidad el sueño de la comunicación individual con el cliente.
>
> Veredicto: 9 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**.
-----
## Estadísticas y valoraciones rápidas
| Métrica | Calificación | Detalles |
| **En general** | **4.3/5** | 9 Opiniones |
| Facilidad de uso | 3.6/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.1/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funciones | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |
## Sobre el proveedor
- **Empresa**: Salesforce
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2003
## Contexto comercial
- **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Estados Unidos
## Funciones
- A/B Testing
- API
- Acceso móvil
- Acciones activadas por evento
- Análisis de comportamientos
- Análisis de contenidos
- Análisis de páginas web
- Análisis de tendencias
- Análisis del embudo
- Análisis estadístico
- Análisis visual
- Cartografía del viaje de cliente
- Comunicación multicanal
- Creación de informes/análisis
- Editor WYSIWYG
- Editor visual
- Encuestas y comentarios
- Gestión de contenidos
- Gestión de correo electrónico
- Gestión de la experiencia
## Integraciones (en total: 12)
- Act-On
- Drupal
- Google Ads
- Google Analytics 360
- HubSpot Marketing Hub
- LinkedIn for Business
- Marketo Engage
- NetSuite
- Oracle Eloqua Marketing Automation
- Salesforce Sales Cloud
- SugarCRM
- WordPress
## Opciones de asistencia
- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat
## Categoría
- [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software)
## Categorías relacionadas
- [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software)
- [Herramientas de marketing de contenidos](https://www.getapp.com.co/directory/607/content-marketing/software)
- [Software de personalización](https://www.getapp.com.co/directory/609/personalization-behavioral-targeting/software)
- [Herramientas para A/B testing](https://www.getapp.com.co/directory/1295/ab-testing/software)
- [Software de plataformas de datos de clientes](https://www.getapp.com.co/directory/1425/customer-data-platform/software)
## Alternativas
1. [Lucky Orange](https://www.getapp.com.co/software/112955/lucky-orange) — 4.7/5 (260 reviews)
2. [Jahia](https://www.getapp.com.co/software/146843/jahia) — 4.6/5 (59 reviews)
3. [Bloomreach](https://www.getapp.com.co/software/2046593/bloomreach) — 4.8/5 (56 reviews)
4. [Intellimize](https://www.getapp.com.co/software/2057213/intellimize) — 4.7/5 (3 reviews)
5. [Ptengine](https://www.getapp.com.co/software/102301/ptengine) — 4.8/5 (4 reviews)
## Opiniones
### "Evergage is a great platform to engage your customer in a personalized and strategic manner." — 4.0/5
> **Usuario verificado** | *17 de enero de 2018* | Valoración de la recomendación: 7.0/10
>
> **Puntos a favor**: The software is an affordable platform which allows a marketer to A|B test and essentially personalize content on a variety of datapoints. At a previous position, we would have customers who went to click and leave the cart, be served up a 10% coupon before leaving in an effort to encourage the purchase. You can also test landing pages, and setup triggers based upon audience demographics, etc. A full suite of analytics will also be available to help you analyze the efficiency of your messages. All of this can be done across previous customer segments, or existing customer segments. Customer support is dedicated and strong.
>
> **Puntos en contra**: There's not a ton to dislike about Evergage. The prices are reasonable, the support is strong, and the platform has a ton of features to allow a marketer to successfully conduct an A|B test, content/message customization, and more automated personalized ways of communication with one's target audience.
>
> The ability to A|B test different website pages, communications, and messages based upon multiple datapoints, segmentation, and personalization at a reasonable price.
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### "A Conversion Tool for Small Companies" — 4.0/5
> **Alicia** | *29 de marzo de 2023* | Artículos de lujo y joyería | Valoración de la recomendación: 8.0/10
>
> **Puntos a favor**: i found i was able to use the data to score and improve customer engagement on my website by testing different landing pages or adding personalization points to my campaigns.
>
> **Puntos en contra**: There was a steep learning curve when it came to AB testing but i appreciate that i did not need coding experience.
>
> Overall this is a strong tool for small companies but it can be a bit finicky on the mobile phone.
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### "Could be better" — 4.0/5
> **Usuario verificado** | *28 de abril de 2020* | Entretenimiento | Valoración de la recomendación: 5.0/10
>
> **Puntos a favor**: What amazes me about this tool are the possibilities it gives you, there are so many features and so many things this can be utilized for. The interface is quite user friendly and you get use to it pretty fast
>
> **Puntos en contra**: The amount of things it allows you to do comes at the cost of some technical difficulties. Sometimes we have issues testing the prepared campaigns before going live, we have to reinstall the Chrome extension that is available multiple times to get it to work
>
> Generally it is a great tool that allows you to do great deals of things.
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### "Good Software for Real-Time Analysis" — 4.0/5
> **Usuario verificado** | *4 de diciembre de 2019* | Marketing y publicidad | Valoración de la recomendación: 8.0/10
>
> **Puntos a favor**: Evergage helps me to turn difficult tasks into simple ones. For example: helps us completely target and personalize our campaigns. It's very easy to configure\!
The tool has a great support team, they are available at all hours and help organizations with strategy \& everyday needs.
>
> **Puntos en contra**: There isn't much I dislike about Evergage. Sometimes the tool buggy and crashes. It has a medium learning curve. Initially, is hard to learn how to build learning recipes.
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### "Very easy to use conversion tool ideal for small companies" — 5.0/5
> **Usuario verificado** | *29 de agosto de 2018* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
>
> **Puntos a favor**: It is very easy to create audiences and see a preview of what we are looking for as an objective. The analysis in the application is very good to check the efficiency of campaigns and based on that to adjust settings. The price quality ratio is excellent, it is not expensive for the functions it has. The support is another high point, with people willing, with advanced knowledge.
>
> **Puntos en contra**: There are no cons worth mentioning, maybe the only thing I noticed is that the learning curve with some functions is a little complicated, but it is understood that to use this type of platform you must have prior knowledge in AB testing
>
> We are creating a department specialized in ecommerce within the agency where I work and we give great importance to the AB testing tools; we have used Evergage and it has been a rewarding experience.
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## Enlaces
- [Ver en GetApp](https://www.getapp.com.co/software/90558/apptegic)
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