--- description: Busca información actualizada sobre Brandwatch en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Brandwatch con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brandwatch: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/104/social-media/software) > [Brandwatch](/software/90431/brandwatch) # Brandwatch Canonical: https://www.getapp.com.co/software/90431/brandwatch Página: 1 de 11\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/90431/brandwatch?page=2) > Brandwatch es un software de analíticas de redes sociales que proporciona información del consumidor y tendencias del mercado mediante el análisis de conversaciones en múltiples plataformas. > > Veredicto: 255 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.2/5** | 255 Opiniones | | Facilidad de uso | 4.1/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funciones | 3.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Cision - **Constitución**: 1867 ## Contexto comercial - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas admitidos**: alemán, checo, chino, chino tradicional, danés, español, finés, francés, indonesio, inglés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco, turco, árabe - **Países disponibles**: Alemania, Arabia Saudita, Australia, Austria, Bélgica, Canadá, Catar, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Irlanda, Israel, Italia, Japón y 13 más ## Funciones - @menciones - API - Alertas de correo electrónico - Alertas y notificaciones - Alerts/Escalation - Análisis - Análisis de audiencias - Análisis de campañas - Análisis de la competencia - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Análisis visual - Aprendizaje automático - Arrastrar y soltar - Autorizaciones basadas en roles - Base de datos de contactos - Benchmarking - Biblioteca de contenidos - Biblioteca de imágenes ## Integraciones (en total: 19) - Bitly - Box - Bynder - Dropbox - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify … y 4 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software) ## Categorías relacionadas - [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software) - [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software) - [Software de gestión de marcas](https://www.getapp.com.co/directory/302/brand-management/software) - [Herramientas para gestionar la reputación](https://www.getapp.com.co/directory/873/reputation-management/software) - [Herramientas de monitorización de redes sociales](https://www.getapp.com.co/directory/1091/social-media-monitoring/software) ## Alternativas 1. [YouScan](https://www.getapp.com.co/software/114583/youscan) — 4.9/5 (123 reviews) 2. [Sprout Social](https://www.getapp.com.co/software/20453/sprout-social) — 4.4/5 (608 reviews) 3. [Sprinklr](https://www.getapp.com.co/software/100180/sprinklr) — 4.3/5 (91 reviews) 4. [facelift](https://www.getapp.com.co/software/117515/facelift) — 4.4/5 (131 reviews) 5. [Meltwater](https://www.getapp.com.co/software/100643/meltwater) — 4.0/5 (96 reviews) ## Opiniones ### "Falcon.io is a One Stop Social Media Stop for Agencies" — 4.0/5 > **Lynan** | *23 de marzo de 2020* | Hostelería | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team \& I can post for clients on Facebook, Instagram, LinkedIn \& Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks. > > **Puntos en contra**: Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats. > > I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 de diciembre de 2024* | Edición | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Puntos en contra**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 de marzo de 2025* | Marketing y publicidad | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Puntos en contra**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "Solid platform, slow on AI adoption" — 4.0/5 > **Tanya** | *4 de mayo de 2026* | Servicios financieros | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Strong data coverage across social, news, and forums. Flexible query builder, customisable dashboards, and excellent historical data. Reporting and export features work well for sharing insights across teams. > > **Puntos en contra**: AI capabilities feel underdeveloped compared to where the market is heading - Brandwatch still relies heavily on manual setup and analysis. Sentiment analysis can also be inconsistent, especially for non-English content. ----- ### "market leader and first mover since 1999" — 5.0/5 > **Michele** | *24 de septiembre de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need > > **Puntos en contra**: to leverage it at fool capacity it require some serious skills in query wirting > > always available to solve issue or arrange product training. ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/90431/brandwatch?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/90431/brandwatch) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados