--- description: Busca información actualizada sobre Brandwatch en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Brandwatch con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brandwatch: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/104/social-media/software) > [Brandwatch](/software/90431/brandwatch) # Brandwatch Canonical: https://www.getapp.com.co/software/90431/brandwatch Página: 1 de 11\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/90431/brandwatch?page=2) > Brandwatch es un software de analíticas de redes sociales que proporciona información del consumidor y tendencias del mercado mediante el análisis de conversaciones en múltiples plataformas. > > Veredicto: 255 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.2/5** | 255 Opiniones | | Facilidad de uso | 4.1/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funciones | 3.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Cision - **Constitución**: 1867 ## Contexto comercial - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas admitidos**: alemán, checo, chino, chino tradicional, danés, español, finés, francés, indonesio, inglés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco, turco, árabe - **Países disponibles**: Alemania, Arabia Saudita, Australia, Austria, Bélgica, Canadá, Catar, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Irlanda, Israel, Italia, Japón y 13 más ## Funciones - @menciones - API - Alertas de correo electrónico - Alertas y notificaciones - Alerts/Escalation - Análisis - Análisis de audiencias - Análisis de campañas - Análisis de la competencia - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Análisis visual - Aprendizaje automático - Arrastrar y soltar - Autorizaciones basadas en roles - Base de datos de contactos - Benchmarking - Biblioteca de contenidos - Biblioteca de imágenes ## Integraciones (en total: 19) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify … y 4 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software) ## Categorías relacionadas - [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software) - [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software) - [Software de gestión de marcas](https://www.getapp.com.co/directory/302/brand-management/software) - [Herramientas para gestionar la reputación](https://www.getapp.com.co/directory/873/reputation-management/software) - [Herramientas de monitorización de redes sociales](https://www.getapp.com.co/directory/1091/social-media-monitoring/software) ## Alternativas 1. [Brand24](https://www.getapp.com.co/software/101485/brand24) — 4.7/5 (254 reviews) 2. [YouScan](https://www.getapp.com.co/software/114583/youscan) — 4.9/5 (114 reviews) 3. [Sprout Social](https://www.getapp.com.co/software/20453/sprout-social) — 4.4/5 (606 reviews) 4. [Sprinklr](https://www.getapp.com.co/software/100180/sprinklr) — 4.3/5 (91 reviews) 5. [facelift](https://www.getapp.com.co/software/117515/facelift) — 4.4/5 (131 reviews) ## Opiniones ### "Falcon.io Review" — 5.0/5 > **Rob** | *25 de agosto de 2021* | Estudios de mercado | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Great program to publish and schedule your social media content - especially if you have a lot of content to publish. > > **Puntos en contra**: It is very similar to other programs- but somewhat more expensive. > > Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 de diciembre de 2024* | Edición | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Puntos en contra**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 de marzo de 2025* | Marketing y publicidad | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Puntos en contra**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "market leader and first mover since 1999" — 5.0/5 > **Michele** | *24 de septiembre de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need > > **Puntos en contra**: to leverage it at fool capacity it require some serious skills in query wirting > > always available to solve issue or arrange product training. ----- ### "Take the time to explore" — 5.0/5 > **Usuario verificado** | *20 de marzo de 2020* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. > > **Puntos en contra**: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. > > I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/90431/brandwatch?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/90431/brandwatch) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados