--- description: Busca información actualizada sobre Mailchimp en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Mailchimp con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software de correo electrónico](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://www.getapp.com.co/software/8268/mailchimp Página: 1 de 705\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/8268/mailchimp?page=2) > MailChimp es una plataforma de automatización de marketing que permite a los usuarios crear, enviar y analizar campañas publicitarias y de correo electrónico. Incluye plantillas de correo electrónico, páginas de aterrizaje y aplicación móvil. > > Veredicto: 17602 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 17602 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.2/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Intuit - **Constitución**: 1983 ## Contexto comercial - **Precio inicial**: US$ 13,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, español, francés, inglés, italiano, portugués de Brasil - **Países disponibles**: Alemania, Australia, Brasil, Canadá, España, Estados Unidos, Francia, India, Italia, Portugal, Reino Unido, Singapur ## Funciones - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Admite audio/imágenes/vídeo - Aleatorización - Alertas y notificaciones - Análisis de campañas - Análisis de comportamientos - Análisis de comportamientos - Análisis de contenidos - Análisis de páginas web - Análisis predictivo - Análisis visual - Aplicación móvil - Archivo y conservación - Arrastrar y soltar - Automatización de marketing - Autoresponders - Bandejas de entrada compartidas ## Integraciones (en total: 210) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients … y 195 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de correo electrónico](https://www.getapp.com.co/directory/306/email-management/software) ## Categorías relacionadas - [Software de correo electrónico](https://www.getapp.com.co/directory/306/email-management/software) - [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.com.co/directory/308/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.com.co/directory/310/online-marketing/software) - [Software CRM para pequeñas empresas](https://www.getapp.com.co/directory/4959/small-business-crm/software) ## Alternativas 1. [Brevo](https://www.getapp.com.co/software/91466/brevo) — 4.6/5 (3445 reviews) 2. [ActiveCampaign](https://www.getapp.com.co/software/2348/activecampaign) — 4.6/5 (2561 reviews) 3. [MailerLite](https://www.getapp.com.co/software/10156/mailerlite) — 4.7/5 (2259 reviews) 4. [Constant Contact](https://www.getapp.com.co/software/90578/constant-contact) — 4.3/5 (2923 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.com.co/software/20444/hubspot-marketing) — 4.5/5 (6230 reviews) ## Opiniones ### "MailChimp is the best Chimp" — 5.0/5 > **Michelle** | *10 de mayo de 2026* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Mailchimp is amazing and so easy for sending out newsletters and regular communication to a larger community. The editing options and readability of the product that is sent out is very high quality and effective. > > **Puntos en contra**: It takes a little bit of "playing around" with the features and functions when you first use it, but it is designed for different campaigns and it is successful in that realm. > > Mailchimp is our go-to for monthly newsletters to our subscribers. It's easy to use for the most part, and easily accommodates distribution lists and allows for people to opt in or out which is very helpful and reduces admin labor. ----- ### "Reliable, Polished, and Worth It" — 5.0/5 > **Angela** | *9 de abril de 2026* | Bienes de consumo | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Honestly, the biggest draw for me is the pure "plug-and-play" nature of the platform; I can jump into the drag-and-drop editor and have a professional-looking newsletter ready to send in under twenty minutes. Mailchimp’s interface feels like home, especially with the AI Content Optimizer giving me actually useful suggestions for my subject lines. I’m also a huge fan of how it plays nice with other apps I use. At the end of the day, it’s that balance of total reliability and a clean user experience. > > **Puntos en contra**: While the platform is great, I definitely have to keep a close eye on my contact count every month to make sure I don't get hit with automatic overage charges. > > Overall, my experience with Mailchimp has been really positive, mostly because it just works. The interface is clean, the integrations are seamless, and it honestly feels like the most professional tool in its class. I also have to give a shout-out to their customer support; their chat support has been quick, patient, and actually helpful. If you have the budget for it, it’s a solid, high-quality engine for your marketing that won't let you down when things get busy. ----- ### "New to Mailchimp" — 3.0/5 > **Violet** | *24 de abril de 2026* | Arte y artesanía | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: I like that it has easy to use templates and that I can save all my information and contacts easily. > > **Puntos en contra**: I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates. > > I recently started using this program for my new email newsletter, so far it has been a learning experience to navigate the platform but I have been able to send out professional looking newsletters each month to all my subscribers. It's very much a tool I needed for my small business and I'm grateful as well for the affordable pricing. ----- ### "Why Mailchimp is a win for small nonprofits\!" — 4.0/5 > **Stacy** | *9 de marzo de 2026* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: I used Mailchimp for several years for several non profit clients that I service from a marketing perspective. I found it works very well for my smaller non profits because it is easier to navigate. There are so many drop and drag templates that help them with their messaging. It also is more cost effective then some of the other options. > > **Puntos en contra**: A drawback of using Mailchimp is that it offers less advanced data tracking and segmentation compared to platforms. This can make it harder to personalize communications based on supporter behavior or engagement. However, this is for advanced communications which many small nonprofits do not need. > > For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing. It is easier for small teams or volunteers to use and typically offers more affordable pricing for smaller contact lists. In contrast, some competitors are built for data-driven ecommerce marketing, which most nonprofits do not need. ----- ### "Powerful, Feature-Rich, and Worth the Investment" — 5.0/5 > **Usuario verificado** | *13 de abril de 2026* | Productos farmacéuticos | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Mailchimp stands out for its enormous range of functionality. It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work. The interface is polished and easy to navigate, especially considering how much is packed into the product. For teams that want a mature, reliable tool with a lot of depth, it delivers impressive capability. > > **Puntos en contra**: The main downside is the premium pricing. While the platform is clearly powerful, the cost can feel high compared with some alternatives, especially as your list grows or you need access to more advanced features. It’s not that the pricing is unreasonable for what you get, but it can still be a limiting factor for smaller businesses or anyone watching budget closely. That said, the quality does help justify the expense to a degree. > > Overall, Mailchimp has been a very strong 5-star experience because it combines breadth, usability, and reliability in a way that few competitors match. The feature set is genuinely impressive and makes it easy to manage more complex marketing needs without piecing together multiple tools. Even with the higher price point, it remains a premium platform that feels well built and capable. ----- Página: 1 de 705\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/8268/mailchimp?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/8268/mailchimp) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados