--- description: Busca información actualizada sobre Mailchimp en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Mailchimp con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software de correo electrónico](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://www.getapp.com.co/software/8268/mailchimp Página: 1 de 707\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/8268/mailchimp?page=2) > MailChimp es una plataforma de automatización de marketing que permite a los usuarios crear, enviar y analizar campañas publicitarias y de correo electrónico. Incluye plantillas de correo electrónico, páginas de aterrizaje y aplicación móvil. > > Veredicto: 17646 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 17646 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.2/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Intuit - **Constitución**: 1983 ## Contexto comercial - **Precio inicial**: US$ 13,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, español, francés, inglés, italiano, portugués de Brasil - **Países disponibles**: Alemania, Australia, Brasil, Canadá, España, Estados Unidos, Francia, India, Italia, Portugal, Reino Unido, Singapur ## Funciones - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Admite audio/imágenes/vídeo - Aleatorización - Alertas y notificaciones - Análisis de campañas - Análisis de comportamientos - Análisis de comportamientos - Análisis de contenidos - Análisis de páginas web - Análisis predictivo - Análisis visual - Aplicación móvil - Archivo y conservación - Arrastrar y soltar - Automatización de marketing - Autoresponders - Bandejas de entrada compartidas ## Integraciones (en total: 210) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients … y 195 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de correo electrónico](https://www.getapp.com.co/directory/306/email-management/software) ## Categorías relacionadas - [Software de correo electrónico](https://www.getapp.com.co/directory/306/email-management/software) - [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.com.co/directory/308/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.com.co/directory/310/online-marketing/software) - [Software CRM para pequeñas empresas](https://www.getapp.com.co/directory/4959/small-business-crm/software) ## Alternativas 1. [Brevo](https://www.getapp.com.co/software/91466/brevo) — 4.6/5 (3492 reviews) 2. [ActiveCampaign](https://www.getapp.com.co/software/2348/activecampaign) — 4.6/5 (2567 reviews) 3. [MailerLite](https://www.getapp.com.co/software/10156/mailerlite) — 4.7/5 (2321 reviews) 4. [Constant Contact](https://www.getapp.com.co/software/90578/constant-contact) — 4.3/5 (2935 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.com.co/software/20444/hubspot-marketing) — 4.5/5 (6246 reviews) ## Opiniones ### "Chimp Does the Heavy Lifting" — 4.0/5 > **Patrick** | *2 de marzo de 2026* | Servicios para el consumidor | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The dashboard is really easy to use and the templates are pretty good. One of the big plusses is mailchimp canva integration. Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen. > > **Puntos en contra**: There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only. > > Very positive overall. reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what. ----- ### "Trustworthy platform for e-mail campaigns." — 5.0/5 > **Alexandre** | *26 de junio de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: We really like Mailchimp, because it makes email marketing so easy for our team at ApproTech. The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services. The tracking capabilities are a great feature, as I can track open rates and adjust campaigns accordingly. It is fairly priced for a mid-sized business and with the platform's scalability, we are well set for the future growth. > > **Puntos en contra**: The UI is ok but can be a little crowded at times, particularly when dealing with larger lists or campaigns with multiple steps. Some experiments were necessary with the initial setup, since sometimes the documentation for more advanced features was not very clear. I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address. > > For a business like ours, Mailchimp is a reliable software to handle and track e-mail campaigns. It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed. There are some features that could be developed; however, it's a tool that has always been useful and is instrumental for a uniform and professional outreach. ----- ### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" — 3.0/5 > **Robert** | *23 de abril de 2026* | Muebles | Valoración de la recomendación: 4.0/10 > > **Puntos a favor**: Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use. > > **Puntos en contra**: In my view Mailchip tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching. > > so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock ----- ### "A Very Great Platform" — 5.0/5 > **Sauve** | *2 de junio de 2026* | Seguros | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I enjoy using Mailchimp daily for email marketing.Offer drag and drop interface and ready made templates that make it easy to create email campaigns and other content. > > **Puntos en contra**: Mailchimp customer service needs to improve on response time for a much more smooth experience when using it. > > Overall I appreciate most the way it offer wide variety of ready made templates and customization options that makes it easy to create emails,campaigns that align perfectly with organization needs . ----- ### "The marketing campaign expert that knows how to grow my audience" — 5.0/5 > **Avery** | *8 de junio de 2026* | Arte y artesanía | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: When I wanted to step up my communication game, Mailchimp stood out as an obvious choice. What I love above all else is its drag-and-drop visual editor. Without having the slightest background in graphic design or HTML coding, I can design beautiful, professional newsletters that are perfectly adapted to smartphone screens. The automation tools are also incredibly effective: I set up an automated welcome email sequence for new subscribers, and the system works for me in the background. The detailed statistical reports allow me to see exactly who opened my message and what they clicked on. > > **Puntos en contra**: The pricing structure has become my biggest nightmare. I find that the prices increase exponentially as soon as my contact list grows. The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space. Additionally, by adding so many features over time (website creation, CRM, social media), the interface has become a bit bloated, and I sometimes get lost in the menus trying to find basic functions. > > An immediate boost to my credibility and brand image. My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time. ----- Página: 1 de 707\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/8268/mailchimp?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/8268/mailchimp) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados