--- description: Busca información actualizada sobre Mailchimp en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Mailchimp con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software de correo electrónico](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://www.getapp.com.co/software/8268/mailchimp Página: 1 de 708\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/8268/mailchimp?page=2) > MailChimp es una plataforma de automatización de marketing que permite a los usuarios crear, enviar y analizar campañas publicitarias y de correo electrónico. Incluye plantillas de correo electrónico, páginas de aterrizaje y aplicación móvil. > > Veredicto: 17674 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 17674 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.2/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Intuit - **Constitución**: 1983 ## Contexto comercial - **Precio inicial**: US$ 13,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, español, francés, inglés, italiano, portugués de Brasil - **Países disponibles**: Alemania, Australia, Brasil, Canadá, España, Estados Unidos, Francia, India, Italia, Portugal, Reino Unido, Singapur ## Funciones - A/B Testing - API - Acceso móvil - Acciones activadas por evento - Admite audio/imágenes/vídeo - Aleatorización - Alertas y notificaciones - Análisis de campañas - Análisis de comportamientos - Análisis de comportamientos - Análisis de contenidos - Análisis de páginas web - Análisis predictivo - Análisis visual - Aplicación móvil - Archivo y conservación - Arrastrar y soltar - Automatización de marketing - Autoresponders - Bandejas de entrada compartidas ## Integraciones (en total: 210) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients … y 195 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de correo electrónico](https://www.getapp.com.co/directory/306/email-management/software) ## Categorías relacionadas - [Software de correo electrónico](https://www.getapp.com.co/directory/306/email-management/software) - [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.com.co/directory/308/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.com.co/directory/310/online-marketing/software) - [Software CRM para pequeñas empresas](https://www.getapp.com.co/directory/4959/small-business-crm/software) ## Alternativas 1. [Brevo](https://www.getapp.com.co/software/91466/brevo) — 4.6/5 (3512 reviews) 2. [ActiveCampaign](https://www.getapp.com.co/software/2348/activecampaign) — 4.6/5 (2568 reviews) 3. [MailerLite](https://www.getapp.com.co/software/10156/mailerlite) — 4.7/5 (2322 reviews) 4. [Constant Contact](https://www.getapp.com.co/software/90578/constant-contact) — 4.3/5 (2942 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.com.co/software/20444/hubspot-marketing) — 4.5/5 (6251 reviews) ## Opiniones ### "User-Friendly Interface with Strong Value, Support, and Marketing Performance" — 5.0/5 > **Elton Takudzwa** | *28 de abril de 2026* | Mercados de capitales | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners. The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming. > > **Puntos en contra**: What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code. Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability. > > Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills. In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business. Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account. Overall, my experience has been positive across marketing effectiveness, support quality, and overall value. ----- ### "It works pretty well for parent newsletters and updating people on events." — 5.0/5 > **Pritam** | *11 de agosto de 2026* | Administración educativa | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: I send out monthly newsletters to keep parents in the loop on classroom activities and whatever events are coming up next. The templates are nice and simple, so I don't need any fancy tech skills to get them looking decent. I also set up lists for different age groups, which makes it easier to keep the info relevant, what matters to the toddler parents is usually pretty different from what the preschool families need. We started out just using the free tier, and that worked fine for a while, though we eventually had to bite the bullet and upgrade once our enrollment started to grow. > > **Puntos en contra**: The pricing jumped quite a bit once we crossed 500 contacts, which happened faster than expected with parents, grandparents, and extended families all wanting updates. Sometimes the editor does unexpected things when I'm trying to add photos from our daily activities. I wish the analytics were simpler, I just need to know if parents opened it, not all the technical details. > > It does what I need for keeping families informed about their children's activities and center events. Not perfect, but it gets the job done without requiring me to learn complicated software. The templates save me time since I'm already busy with lesson planning and classroom management. Good enough for a small early childhood center that just needs basic email communication with families. ----- ### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" — 3.0/5 > **Robert** | *23 de abril de 2026* | Muebles | Valoración de la recomendación: 4.0/10 > > **Puntos a favor**: Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use. > > **Puntos en contra**: In my view Mailchip tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching. > > so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock ----- ### "Trustworthy platform for e-mail campaigns." — 5.0/5 > **Alexandre** | *26 de junio de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: We really like Mailchimp, because it makes email marketing so easy for our team at ApproTech. The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services. The tracking capabilities are a great feature, as I can track open rates and adjust campaigns accordingly. It is fairly priced for a mid-sized business and with the platform's scalability, we are well set for the future growth. > > **Puntos en contra**: The UI is ok but can be a little crowded at times, particularly when dealing with larger lists or campaigns with multiple steps. Some experiments were necessary with the initial setup, since sometimes the documentation for more advanced features was not very clear. I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address. > > For a business like ours, Mailchimp is a reliable software to handle and track e-mail campaigns. It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed. There are some features that could be developed; however, it's a tool that has always been useful and is instrumental for a uniform and professional outreach. ----- ### "Excellent for focused e-mails." — 5.0/5 > **Andy** | *30 de julio de 2026* | Artículos deportivos | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: I like Mailchimp the best for making it easier for our sales team to handle our email marketing campaigns. We currently have more than one hundred clients in our database, and we're able to touch them based on past purchases, their area and how engaged they are on our communication, so we send them offers which are relevant to them. The reports are thorough and we are able to monitor open and click-throughs and automation of the follow up has saved us much manual effort. > > **Puntos en contra**: Pricing may become an issue with our growing contact list. We've had to be careful not to remove inactive subscribers, because we don't want to go up to the higher tiers. Furthermore, although the interface is tidy, some features such as adjustments to e-mail templates may require a bit of research, and when you're in a campaign crunch, that's a pain. > > We use mailchimp to have e-mail marketing handled with our sales strategy, and it's a good platform. It has helpful analytics and segmentation options that enable us to customize messages to leads and current prospects. Unfortunately, it is not cost-effective when you're growing as we do and using it for improving engagement and closing sales. ----- Página: 1 de 708\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/8268/mailchimp?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/8268/mailchimp) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados