--- description: Busca información actualizada sobre Salesforce Marketing Cloud en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Salesforce Marketing Cloud con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.com.co/software/607/salesforce-marketing-cloud Página: 1 de 23\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/607/salesforce-marketing-cloud?page=2) > Conoce Salesforce Marketing Cloud, la solución de marketing líder para aumentar el compromiso con cada consumidor. > > Veredicto: 532 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.2/5** | 532 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Salesforce - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2003 ## Contexto comercial - **Precio inicial**: US$ 25,00 - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, checo, chino, chino tradicional, coreano, danés, español, finés, francés, húngaro, indonesio, inglés, irlandés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco - **Países disponibles**: Alemania, Arabia Saudita, Australia, Austria, Brasil, Bélgica, Canadá, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Indonesia, Irlanda, Israel, Italia y 14 más ## Funciones - A/B Testing - AI Copilot - API - Acceso móvil - Acciones activadas por evento - Alertas y notificaciones - Almacenamiento de documentos - Análisis - Análisis de campañas - Análisis de comportamientos - Análisis de la competencia - Análisis de páginas web - Análisis de ventas - Análisis predictivo - Análisis visual - Archivo y conservación - Arrastrar y soltar - Asistencia por vídeo - Asset Lifecycle Management - Automatización de marketing ## Integraciones (en total: 7) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software) ## Categorías relacionadas - [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software) - [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.com.co/directory/308/marketing-automation/software) - [Sistemas automatizados de ventas](https://www.getapp.com.co/directory/338/sales-force-automation/software) - [Herramientas de administración de leads](https://www.getapp.com.co/directory/339/lead-management/software) ## Alternativas 1. [Brevo](https://www.getapp.com.co/software/91466/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.getapp.com.co/software/10156/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.getapp.com.co/software/2348/activecampaign) — 4.6/5 (2570 reviews) 4. [Constant Contact](https://www.getapp.com.co/software/90578/constant-contact) — 4.3/5 (2953 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.com.co/software/20444/hubspot-marketing) — 4.5/5 (6256 reviews) ## Opiniones ### "Salesforce marketing cloud" — 5.0/5 > **Rachid** | *11 de diciembre de 2024* | Banca | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The system provide many ways to grow the business you have. > > **Puntos en contra**: Customisation of emails into customers helps to get a strong relationships reports. > > Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business. ----- ### "Easy to use, but not a great value" — 4.0/5 > **Britta** | *6 de diciembre de 2024* | Salud, bienestar y deporte | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: It is fairly easy to use and create content in > > **Puntos en contra**: It is expensive, and they charge you ala carte for everything ----- ### "Terrible product, terrible support" — 1.0/5 > **Usuario verificado** | *7 de julio de 2018* | Internet | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. > > **Puntos en contra**: Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. ----- ### "Salesforce Marketing Cloud is Superior" — 5.0/5 > **Kayla** | *26 de marzo de 2024* | Educación superior | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I love using SFMC\! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations\! I use salesforce marketing cloud hourly at my job and love it\! So many capabilities\! > > **Puntos en contra**: Not one con, I love using it and train others how to use it\! ----- ### "Marketing Cloud - The best for Sophisticated Email Marketers" — 4.0/5 > **Jayson** | *8 de junio de 2024* | Propiedad inmobiliaria | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn. > > **Puntos en contra**: It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you. > > I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes. ----- Página: 1 de 23\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/607/salesforce-marketing-cloud?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/607/salesforce-marketing-cloud) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados