--- description: Busca información actualizada sobre Salesforce Marketing Cloud en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Salesforce Marketing Cloud con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.com.co/software/607/salesforce-marketing-cloud Página: 1 de 22\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/607/salesforce-marketing-cloud?page=2) > Conoce Salesforce Marketing Cloud, la solución de marketing líder para aumentar el compromiso con cada consumidor. > > Veredicto: 530 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.2/5** | 530 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Salesforce - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2003 ## Contexto comercial - **Precio inicial**: US$ 25,00 - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, checo, chino, chino tradicional, coreano, danés, español, finés, francés, húngaro, indonesio, inglés, irlandés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco - **Países disponibles**: Alemania, Arabia Saudita, Australia, Austria, Brasil, Bélgica, Canadá, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Indonesia, Irlanda, Israel, Italia y 14 más ## Funciones - A/B Testing - AI Copilot - API - Acceso móvil - Acciones activadas por evento - Alertas y notificaciones - Almacenamiento de documentos - Análisis - Análisis de campañas - Análisis de comportamientos - Análisis de la competencia - Análisis de páginas web - Análisis de ventas - Análisis predictivo - Análisis visual - Archivo y conservación - Arrastrar y soltar - Asistencia por vídeo - Asset Lifecycle Management - Automatización de marketing ## Integraciones (en total: 7) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software) ## Categorías relacionadas - [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software) - [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.com.co/directory/308/marketing-automation/software) - [Sistemas automatizados de ventas](https://www.getapp.com.co/directory/338/sales-force-automation/software) - [Herramientas de administración de leads](https://www.getapp.com.co/directory/339/lead-management/software) ## Alternativas 1. [Brevo](https://www.getapp.com.co/software/91466/brevo) — 4.6/5 (3486 reviews) 2. [Mailchimp](https://www.getapp.com.co/software/8268/mailchimp) — 4.5/5 (17642 reviews) 3. [ActiveCampaign](https://www.getapp.com.co/software/2348/activecampaign) — 4.6/5 (2564 reviews) 4. [MailerLite](https://www.getapp.com.co/software/10156/mailerlite) — 4.7/5 (2318 reviews) 5. [Constant Contact](https://www.getapp.com.co/software/90578/constant-contact) — 4.3/5 (2934 reviews) ## Opiniones ### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5 > **Manuel** | *30 de junio de 2022* | Entretenimiento | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. > > **Puntos en contra**: Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. > > Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. ----- ### "SFMC is a great tool\!" — 5.0/5 > **Usuario verificado** | *16 de octubre de 2023* | Servicios financieros | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. > > **Puntos en contra**: The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. > > Overall the experience is great. Support is great and quick and it works great for more complex campaigns. ----- ### "Powerful tool but a steep learning curve" — 3.0/5 > **Sarah** | *3 de septiembre de 2024* | Software informático | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences. > > **Puntos en contra**: Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved. ----- ### "Top Sales Management Software" — 4.0/5 > **Jennifer** | *24 de agosto de 2023* | Hospital y atención sanitaria | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. > > **Puntos en contra**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. > > Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. ----- ### "Marketing in one platform" — 5.0/5 > **Usuario verificado** | *7 de diciembre de 2022* | Telecomunicaciones | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach. > > **Puntos en contra**: i do not have anything i dislike so far, we constantly use this feature ----- Página: 1 de 22\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/607/salesforce-marketing-cloud?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/607/salesforce-marketing-cloud) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados