---
description: Busca información actualizada sobre Sprout Social en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Sprout Social con productos similares hasta encontrar la opción adecuada.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Sprout Social: precios, funciones y opiniones | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/104/social-media/software) > [Sprout Social](/software/20453/sprout-social)

# Sprout Social

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> Sprout Social es una herramienta de gestión de redes sociales creada para ayudar a las empresas a encontrar nuevos clientes y aumentar su presencia en las redes sociales.
> 
> Veredicto: 606 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.4/5** | 606 Opiniones |
| Facilidad de uso | 4.4/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.3/5 | Basado en las opiniones generales |
| Relación calidad-precio | 3.9/5 | Basado en las opiniones generales |
| Funciones | 4.2/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Sprout Social
- **Ubicación**: Chicago, EE. UU.
- **Constitución**: 2010

## Contexto comercial

- **Precio inicial**: US$ 199,00
- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: español, francés, inglés, italiano, portugués de Brasil
- **Países disponibles**: Alemania, Australia, Austria, Brasil, Canadá, China, Dinamarca, Estados Unidos, Finlandia, Francia, India, Irlanda, Italia, Malta, Noruega, Nueva Zelanda, Portugal, Reino Unido, Suecia, Suiza

## Funciones

- @menciones
- API
- Alertas y notificaciones
- Análisis de campañas
- Análisis de la competencia
- Análisis de sentimientos
- Análisis de tendencias
- Análisis visual
- Asistencia al cliente
- Ayuda al empleado
- Benchmarking
- Biblioteca de contenidos
- Biblioteca de imágenes
- Búsqueda/filtro
- CRM
- Calendario editorial
- Campañas multicanal
- Categorización/Agrupación
- Creación de diagramas
- Creación de informes ad hoc

## Integraciones (en total: 31)

- Adobe Experience Manager
- Bynder
- Canva
- Dropbox Business
- Feedly
- Glassdoor
- Google Analytics 360
- Google Drive
- Google My Business Review Manager
- HubSpot CRM
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft Teams
- Opal

… y 16 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software)

## Categorías relacionadas

- [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software)
- [Software para gestionar publicaciones y suscripciones](https://www.getapp.com.co/directory/162/publishing/software)
- [Software de inteligencia competitiva](https://www.getapp.com.co/directory/305/competitive-intelligence/software)
- [Herramientas para social CRM](https://www.getapp.com.co/directory/558/social-crm/software)
- [Herramientas de análisis de datos de marketing](https://www.getapp.com.co/directory/602/marketing-analytics/software)

## Alternativas

1. [Instagram](https://www.getapp.com.co/software/107131/instagram) — 4.7/5 (5169 reviews)
2. [Snapchat for Business](https://www.getapp.com.co/software/109331/snapchat) — 4.6/5 (1135 reviews)
3. [Zoho Social](https://www.getapp.com.co/software/102087/zoho-social) — 4.7/5 (3420 reviews)
4. [Meta for Business](https://www.getapp.com.co/software/91327/facebook) — 4.4/5 (2373 reviews)
5. [Hootsuite](https://www.getapp.com.co/software/20432/hootsuite) — 4.4/5 (3796 reviews)

## Opiniones

### "Sprout social best social media management software." — 4.0/5

> **Marie Jeanne** | *26 de agosto de 2022* | Internet | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: What I liked the most about this software is the ability it gives us to be more present on social networks.
> 
> **Puntos en contra**: What I liked least about this software is that many are not interested in it yet and beginners find it difficult to immerse themselves.
> 
> Sprout social allowed me to optimize the customer relationship, and to be more visible on social networks.

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### "Sprout Social is a social media management tool." — 5.0/5

> **Greg** | *6 de octubre de 2022* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use.  Adding new accounts is easy and there are several features that add value to the product that we use regularly.
> 
> **Puntos en contra**: Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts.  Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly.
> 
> Overall our experience has been very positive.  We've found Sprout Social to be easy to setup and use, and also easy to teach to some of our less tech savvy customers.  They really like the ability to login and review posts all at once from a single screen.

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### "Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service" — 1.0/5

> **Bill** | *11 de octubre de 2024* | Automoción | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: It has an extensive list of features and integration with all the major social media platforms.
> 
> **Puntos en contra**: It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.
> 
> Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable ROI (our team often preferred working natively in Meta Business Suite). What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used their software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seem to be superior alternatives, that cost less, and are more customer friendly.

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### "Good Software for Data Analytics" — 4.0/5

> **Loretta** | *23 de noviembre de 2021* | Electrónica de consumo | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.
> 
> **Puntos en contra**: Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).
> 
> We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.

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### "Makes Social Media Management so Easy\!" — 5.0/5

> **Usuario verificado** | *4 de marzo de 2021* | Aprendizaje en línea | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play\! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan\!
> 
> **Puntos en contra**: The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.
> 
> It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too\!

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