Later

4,4 (384)
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Herramienta de marketing y programación para Instagram

Sobre Later

Later es una plataforma de marketing basada en la web que está diseñada para ayudar a las empresas a planificar y programar publicaciones en plataformas de redes sociales tales como Instagram, Facebook, Twitter y Pinterest. La herramienta de calendario de arrastrar y soltar permite a los usuarios planificar las publicaciones en redes sociales para la semana siguiente y supervisar la participación en tiempo real. El calendario de contenido visual proporciona una vista rápida de las próximas publicaciones. Con la publicación automática, no se requiere intervención manual una vez que se configura el horario.

El planificador visual de Instagram dentro de Later permite a los usuarios visualizar la estética de su feed y ver cuál será el aspecto de las fotos una vez publicadas. El planificador utiliza una interfaz de arrastrar y soltar que permite mover las publicaciones hasta que el usuario esté satisfecho con el aspecto de las publicaciones programadas. Las historias de Instagram también se pueden programar con el planificador de Later. Las analíticas de optimización ayudan a las empresas a determinar cuál es el mejor momento para publicar historias.

Otras características de Later incluyen importación de medios desde dispositivos móviles, Google Drive, Dropbox y más; administración de múltiples cuentas con la funcionalidad de cambio de cuenta fácil de usar; administración del contenido generado por el usuario; analíticas de rendimiento e integración con Linkin.bio para monetizar las publicaciones.


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Later

4,4 (384)
VS.

Precio inicial

US$ 0,00
mes
US$ 149,00
mes

Opciones de precios

Versión gratuita
Prueba gratuita
Versión gratuita
Prueba gratuita

Funciones

17
28

Integraciones

3
4

Facilidad de uso

4,4 (384)
4,5 (22)

Relación calidad-precio

4,3 (384)
4,6 (22)

Atención al cliente

4,3 (384)
4,7 (22)
Las barras de puntuación verdes muestran el producto ganador en función de la puntuación media y el número de opiniones.

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4,7
#3 alternativa a Later
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Canva

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Opiniones

Calificación general

4,4 /5
(384)
Relación calidad-precio
4,3/5
Funciones
4,3/5
Facilidad de uso
4,4/5
Asistencia al cliente
4,3/5

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¡Ayuda a los compradores de software! Las opiniones sobre los productos son útiles para que el resto de los usuarios podamos tomar las decisiones acertadas.

Mostrando 5 opiniones de 384
Andrea
Andrea
Calificación general
  • Sector: Diseño
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

Excelente para programar publicaciones en redes sociales

Revisado el 30/6/2023

Estoy en proceso de aprendizaje, me ha costado un poco adaptarme pero ya de a poco lo estoy...

Estoy en proceso de aprendizaje, me ha costado un poco adaptarme pero ya de a poco lo estoy haciendo. Me parece una herramienta muy potente para gestionar todas mis redes sociales.

Puntos a favor

Lo que más me gusta es que se pueden conectar varias redes sociales y programar las publicaciones en todas. Es muy eficiente para hacerles seguimiento y ver las estadísticas.

Puntos en contra

Creo que es un poco complicado comenzar a usarlo, no es tan sencilla ni amigable, hay que estudiarla un poquito para lograr entenderla a plenitud.

Lawrence
Lawrence
Calificación general
  • Sector: Muebles
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

Great for social media management

Revisado el 11/8/2022

I've used Later almost daily to schedule and manage my organization's social media presence. It is...

I've used Later almost daily to schedule and manage my organization's social media presence. It is a very useful tool with many great features that is available for a price I haven't seen offered by any competitors. It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful.

Puntos a favor

It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.

Puntos en contra

It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.

Alternativas consideradas

Sprout Social , Semrush y Hootsuite

Razones para cambiar a Later

Amazing value for what it offers.
Darien
Darien
Calificación general
  • Sector: Instituciones religiosas
  • Tamaño de la empresa: 2-10 empleados
  • Software usado Otro durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 6.0 /10

Well designed Social Media Management platform with a fatal flaw

Revisado el 21/1/2020

Overall, Later was an incredible platform that offers some incredible features at a price point...

Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Puntos a favor

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Puntos en contra

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

Alternativas consideradas

Buffer

Razones para cambiar a Later

Originally chose Later over Buffer for the features available and the easier user-interface
yas
Calificación general
  • Sector: Ropa y moda
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 7.0 /10

would be great, if only it worked flawlessly

Revisado el 13/4/2023

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more...

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation.

Puntos a favor

easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.

Puntos en contra

it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,

Monique
Calificación general
  • Sector: Fotografía
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

The best scheduler for instagram and twitter posts

Revisado el 5/8/2021

I have to batch create content. I work for a photographer and I do one post a day for him. Later...

I have to batch create content. I work for a photographer and I do one post a day for him. Later has helped grow the following by scheduling posts at good times of day to get a lot of engagement and it offers hashtag suggestions too. the best solution for a social media content creator.

Puntos a favor

I love how easy it is on Later either via browser or mobile app to simply upload your media and drag it into a day and write the post. it's easy to add a link in bio. you can also see the best times to post, and put the posts in that slot. it has been helpful to batch create weeks worth of posts at a time.

Puntos en contra

sometimes later "loses connection" with the social profiles for no reason and you need to reconnect and every now and then, the reconnect fails.

Mostrando 5 opiniones de 384 Todas las opiniones

Preguntas frecuentes sobre Later

He aquí algunas preguntas frecuentes sobre Later.

Later ofrece los siguientes planes de precios:

  • A partir de: US$ 0,00/mes
  • Modelo de precios: Versión gratuita, Suscripción
  • Prueba gratis: Disponible

Los clientes habituales de Later son:

Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000

Later admite los siguientes idiomas:

inglés

Later admite los siguientes dispositivos:

Android (móvil), iPhone (móvil), iPad (móvil)

Later se integra con las siguientes aplicaciones:

Instagram, Meta for Business, Twitter/X

Later ofrece las siguientes opciones de asistencia:

E-mail/Help Desk, Preguntas frecuentes/foro, Base de conocimientos, Chat

Categorías relacionadas

Ver todas las categorías de software encontradas para Later.