Mediatool
Mediatool
Sobre Mediatool
Mediatool es una solución de planificación de medios basada en la nube diseñada para ayudar a los anunciantes y organizaciones de marketing a planificar, analizar y administrar actividades de marketing y presupuestos en múltiples campañas. La plataforma incluye un portal unificado que permite a los profesionales de marketing recibir comentarios de los clientes y aprobar o rechazar planes de medios con comentarios.
Las descripciones generales de la campaña de Mediatool ayudan a las organizaciones a supervisar los gastos y habilitar el filtrado de datos por mercado, marca, producto, canales promocionales o tipo de medios. La aplicación ofrece una gama de características que incluyen una base de datos centralizada, informes de comparación, notificaciones de plazos, listas de tareas, flujos de trabajo personalizables y más. Las herramientas de colaboración integradas permiten a los profesionales de marketing comunicarse y compartir ideas, actualizaciones y documentos con partes interesadas externas o internas. Los gerentes pueden definir permisos basados en roles, permitiendo a los miembros del equipo ver o modificar secciones específicas de campañas.
Mediatool incluye paneles personalizables, que permiten a los administradores obtener información sobre los gastos planificados, el alcance de los medios, el rendimiento de la campaña y más a través de gráficos, tablas y analíticas. El sistema también admite la integración con varias aplicaciones de terceros, incluidas Instagram, Facebook, Google Analytics, AdWords y DCM.
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Opiniones
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- Sector: Traducción y localización
- Tamaño de la empresa: 2-10 empleados
- Software usado Semanalmente durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
It is all about perspective. Increase your profitability with Mediatool.
Revisado el 24/9/2020
A desperate search for an efficient solution to manage media buy activities across a plethora of...
A desperate search for an efficient solution to manage media buy activities across a plethora of media outlets was a bit daunting yet mandatory task. It is challenging especially if media buying is not the only work to be done and managed accurately while your team is not corporate sized one.
Then I've came across mediatool and reached out to ask for further details.
Mediatool is now a member of my marketing team who works when I sleep or do something else.
The price for a service, compared to time saved, increased planning capability, optimized budget spending due to improved data overview, is a no-brainer argument to choose Mediatool as your media management software.
Worth every penny invested. Mediatool buys my time back, helps to improve planning & reporting.
At the end of the day, Mediatool increases profitability of every manhour minute and ad spend ROI.
It would be great to see in the future some other features:
- link shortener or at least integration for one of these
- open API with quick access for developers (Mediatool does have an API, but you have to ask for it)
- more integrations of course
- Deeper integrations, such as live overview if ad is actually running and option to pause it, i.e.
- Improved solution for media content delivery (creative per unit)
Puntos a favor
- Saving tremendous amounts of time
- Saving attention span to focus on strategy
- Single source of truth (still work to be done but already wonderful)
- Omnichannel data under your fingers
- Support, willingness of the whole Mediatool team to help growing companies
Puntos en contra
- Only thing I would appreciate are more self-service best-practice hints and further documentation
- Sector: Juegos de azar y casinos
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado A diario durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Great media planning tool
Revisado el 5/10/2020
So far my experience with Mediatool has been great! It has been easy to push an adoption within...
So far my experience with Mediatool has been great! It has been easy to push an adoption within Kindred once the new users aknowledge all the benefits they have by using it and how intuitive it is.
The support we receive from the whole Mediatool team is amazing. They are very agile on fixing any bugs that the users may have, are open to improvement suggestions and special functionalities development to meet the needs of the client.
Puntos a favor
Mediatool is very intuitive and user friendly, which makes easy to adopt the use. As an admin user, I can tell that is very easy to define a plan structure by using the tags, it gives us flexibility enough to supply the individual needs that each media type demands.
The multiple offered functionalities inside of the tool makes it interesting not only for a media planner, but for every user levels. By bringing a calendar view that can be customizable by each user according to information they want to see, customizable dashboards that makes the plans information visual, the detailed plan at sheet view and the delivery plan that may help on the controlling of creative delivery.
Puntos en contra
One point of attenction is for the sheet view, once the entries are included, the data is saved, the user leaves the page and return at some point at the same sheet view, the entries may not be at the same order it was included or appears on different orders for each user. It makes a bit of confusion at a planner/approver side and mainly makes harder to identify what was newly included at the plan, the users can't identify by a row number because it will probably appear at a different position to the other user.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 201-500 empleados
- Software usado Semanalmente durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Mediatool Review For Advertising Agency
Revisado el 27/8/2019
Puntos a favor
Love how this is a one-stop database for all our media campaigns, where you can access each individual campaign and slice the information however you like, as well as easily export to Excel or Powerpoint.
Puntos en contra
The onboarding process is somewhat lengthy as there are a lot of nuances into building your campaigns within the tool.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
A new level of marketing investment control
Revisado el 1/7/2020
My overall experience with Mediatool is that it is easy to use and bring great transparency...
My overall experience with Mediatool is that it is easy to use and bring great transparency between departments and agencies so everyone knows status and what is going on when. And they have great customer support!!
Puntos a favor
I finally have got a great overview of all our media investments and saves a lot of time with automated reports for different people at different departments within our company. Today I can compare planned versus actual costs to easier allocate budgets better. The real-time campaign performance reports are very good to follow up on campaign targets to in time understand how the campaigns are doing.
Puntos en contra
Nothing really, but we want to connect to our internal finance system that we aim todo soon.
- Sector: Ocio, viajes y turismo
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante 1-5 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Looking to manage your strategic media planning anytime anywhere? Look no further, I’d say!
Revisado el 6/8/2018
Although Mediatool works great in terms of planning loads big chunks of advertising campaign media...
Although Mediatool works great in terms of planning loads big chunks of advertising campaign media planning, it is even more powerful if you like to manage complex integrated marketing and communication campaigns that need a thoughtful and sophisticated interplay of form, time, and content of your activities. In that way it helps us a lot with our strategic change from a destination marketing organization to a content provider.
Puntos a favor
SaaS web-based easy to use intuitiv highly customizable central hub as powerful as to manage big corporations complex media planning. As if this wouldn’t be enough service, support and business development work with you on your solutions that fit your needs.
Puntos en contra
None. Really. Why? Because if a con pops up service, support and business development are eager to find a solution because this true innovation and business development.
Preguntas frecuentes sobre Mediatool
He aquí algunas preguntas frecuentes sobre Mediatool.P. ¿Qué tipo de planes de precios ofrece Mediatool?
Mediatool ofrece los siguientes planes de precios:
- A partir de: EUR 149,00/año
- Modelo de precios: Suscripción
- Prueba gratis: No disponible
P. ¿Quiénes son los usuarios habituales de Mediatool?
Los clientes habituales de Mediatool son:
11-50, 51-200, 201-500, 501-1.000, 1.001-5.000
P. ¿Qué idiomas admite Mediatool?
Mediatool admite los siguientes idiomas:
inglés
P. ¿Mediatool es compatible con dispositivos móviles?
Mediatool admite los siguientes dispositivos:
P. ¿Con qué otras aplicaciones se integra Mediatool?
Mediatool se integra con las siguientes aplicaciones:
Adform Ad Server, Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Google Search Console, Google Sheets, Instagram, LinkedIn for Business, Meta for Business, Outbrain, Pinterest, Snapchat, TikTok, Twitter/X
P. ¿Qué tipo de asistencia ofrece Mediatool?
Mediatool ofrece las siguientes opciones de asistencia:
E-mail/Help Desk, Preguntas frecuentes/foro, Base de conocimientos, Chat
Categorías relacionadas
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