---
description: Busca información actualizada sobre AppsFlyer en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara AppsFlyer con productos similares hasta encontrar la opción adecuada.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: AppsFlyer: precios, funciones y opiniones | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de mobile marketing](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer)

# AppsFlyer

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> AppsFlyer es una plataforma de analíticas de marketing y atribución móvil basada en la nube que ayuda a los especialistas en marketing de aplicaciones con la gestión de campañas y el seguimiento de conversiones. Sus principales funciones incluyen mapeo de viaje del cliente, modelado de atribución, segmentación de audiencia, métricas de redes sociales y seguimiento de retención.
> 
> Veredicto: 138 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 138 Opiniones |
| Facilidad de uso | 4.5/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.3/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funciones | 4.4/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: AppsFlyer
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2011

## Contexto comercial

- **Precio inicial**: US$ 0,00
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: chino tradicional, coreano, español, francés, inglés, japonés, portugués, ruso
- **Países disponibles**: Alemania, Argentina, Australia, Austria, Brasil, Bélgica, Canadá, Chequia, Chile, China, Colombia, Corea del Sur, Dinamarca, Emiratos Árabes Unidos, Eslovenia, España, Estados Unidos, Filipinas, Finlandia, Francia y 21 más

## Funciones

- A/B Testing
- API
- Alertas de cuenta
- Análisis de campañas
- Análisis de páginas web
- Análisis por cohorte
- Análisis predictivo
- Atribución entre canales
- Atribución táctil múltiple
- Bloqueo IP
- Búsqueda/filtro
- Cartografía del viaje de cliente
- Creación de informes/análisis
- Detección de fraude
- Gestión de canales
- Gestión de la conformidad
- Gestión de la experiencia del cliente
- Importación y exportación de datos
- Integración de redes sociales
- Marketing basado en la localización

## Integraciones (en total: 9)

- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat for Business
- TikTok
- Twitter/X
- ironSource

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de mobile marketing](https://www.getapp.com.co/directory/309/mobile-marketing/software)

## Categorías relacionadas

- [Herramientas de mobile marketing](https://www.getapp.com.co/directory/309/mobile-marketing/software)
- [Herramientas de análisis de datos de marketing](https://www.getapp.com.co/directory/602/marketing-analytics/software)
- [Herramientas de analítica móvil](https://www.getapp.com.co/directory/1041/mobile-analytics/software)
- [Herramientas de marketing de atribución](https://www.getapp.com.co/directory/1317/marketing-attribution/software)
- [Software para control de fraude de clics](https://www.getapp.com.co/directory/1421/click-fraud/software)

## Alternativas

1. [CTM](https://www.getapp.com.co/software/127363/calltrackingmetrics) — 4.7/5 (158 reviews)
2. [Dreamdata](https://www.getapp.com.co/software/131879/dreamdata-io) — 4.8/5 (55 reviews)
3. [Adobe Analytics](https://www.getapp.com.co/software/114094/adobe-analytics) — 4.5/5 (237 reviews)
4. [Looker](https://www.getapp.com.co/software/91545/looker) — 4.5/5 (282 reviews)
5. [Marketo Engage](https://www.getapp.com.co/software/990/marketo-lead-management) — 4.3/5 (710 reviews)

## Opiniones

### "A must-have for mobile app marketers" — 5.0/5

> **Adir** | *27 de junio de 2021* | Software informático | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers.
It gives you a full overview of marketing channels, sources, and events.
You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.
> 
> **Puntos en contra**: The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product.
The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it.
> 
> We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way.

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### "Perfect tool for App Marketers" — 5.0/5

> **Swati** | *5 de abril de 2022* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer.
> 
> **Puntos en contra**: Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs.
> 
> Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic.

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### "Pricing Model extremely opaque" — 3.0/5

> **Alfonso** | *1 de febrero de 2020* | Software informático | Valoración de la recomendación: 3.0/10
> 
> **Puntos a favor**: You cannot get the pricing model for this software
> 
> **Puntos en contra**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.
> 
> Very opaque and cannot do anything by yourself easily.

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### "Appsflyer never fails to amaze me\!" — 5.0/5

> **Dwight** | *1 de agosto de 2024* | Estudios de mercado | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher
> 
> **Puntos en contra**: Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function.
> 
> I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape.

-----

### "AppsFlyer is a great app tracker solution" — 5.0/5

> **Amanda** | *2 de agosto de 2024* | Servicios financieros | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines.
In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition.
> 
> **Puntos en contra**: AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules.
In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence.
> 
> Overall, I really like the tool and it is without any doubt my favorite among the options available.
In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it.
We also have ongoing support from the account management team, so all our questions and needs are covered.

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