CHEQ Essentials

Simply put, you need Clickcease if you run any kind of PPC campaign.

We’ve used Clickcease for about 18 months to block the ever growing volume of invalid clicks from the search engines.

Being able to block both individual IP addresses and also IP ranges has allowed us to keep PPC costs under control. We can see that around 30% of clicks from Adwords are invalid, and as Clickcease integrates directly with Adwords to block IP’s there’s very little work to be done at our end after the settings have been made on the Clickcease account.

The most import part of Clickcease is that it gives factual and indisputable evidence when you need to have a war with the search engines to get a credit for invalid clicks. What I mean by this is that when you have IP addresses in your Adwords or Bing account that you’ve blocked, and you still get clicks from them and more importantly charged for the clicks (this does happen a lot) then you can take your Clickcease evidence and use that as the base for a credit. We’ve received credits of around $23,000 in the last 12 months from Adwords alone and we wouldn’t have gotten these were it not for the Clickcease evidence.

There’s nothing not to like. It’s low cost, it’s reliable and it does what it says on the tin.

None - this is a waste of money - I would not recommend subscribing

The advertise that you will receive savings in 2 ways:
1. Through a refund claim based on their click reports and identified fraudulent clicks, Google will refund you on these clicks - the estimated amount they will refund is displayed as 'your savings' - but Google DOES NOT refund you for these clicks! - False advertising.
2. Blocked VPNs - this is difficult to quantify as they are 'future clicks' that would be blocked, but are definitely no where near the estimate above. I would guess that it is close to 1% or less of the advertised savings.

ClickCease is really easy to get setup and running. Reporting is super simple and straight forward so you can show clients or your team or boss the value it brings and the money it saves.

Blocking isn't automated on Bing so you have to manually add IP's which is time consuming and annoying. But I really only use the service for our Google Ads so its not a huge issue.

The click fraud feature as part of the software has saved us hundreds of dollars in the first few months of implementation!

Customer support is a bit lacking. I'd love to have some more help from customer service to see if there's anything we could be doing better.