--- description: Busca información actualizada sobre Instagram en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Instagram con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Instagram: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/104/social-media/software) > [Instagram](/software/107131/instagram) # Instagram Canonical: https://www.getapp.com.co/software/107131/instagram Página: 1 de 210\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/107131/instagram?page=2) > Instagram es una aplicación de redes sociales que permite a los usuarios compartir fotos y vídeos desde sus teléfonos móviles, dar me gusta a otras publicaciones, comentar, enviar mensajes privados y más. > > Veredicto: 5223 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.7/5** | 5223 Opiniones | | Facilidad de uso | 4.7/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.1/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.6/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Meta Platforms, Inc - **Ubicación**: Menlo Park, Cabo Verde - **Constitución**: 2008 ## Contexto comercial - **Modelo de precios**: (versión gratuita disponible) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - @menciones - Acceso móvil - Alertas y notificaciones - Análisis de campañas - Arrastrar y soltar - Biblioteca de imágenes - Blogs - Búsqueda/filtro - Chat en vivo - Chat y mensajería - Comentarios/notas - Compartir contenido - Compartir en redes sociales - Creación de contenidos - Creación de informes y estadísticas - Creación de informes/análisis - Creación de marca personalizable - Discussions/Forums - Edición de imágenes - Edición en tiempo real ## Integraciones (en total: 9) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Opciones de asistencia - Preguntas frecuentes/foro - Base de conocimientos ## Categoría - [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software) ## Categorías relacionadas - [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software) - [Herramientas de social network](https://www.getapp.com.co/directory/105/social-networking/software) - [Programas de gestión de comunidades](https://www.getapp.com.co/directory/585/online-community/software) - [Herramientas para gestionar redes sociales](https://www.getapp.com.co/directory/927/social-media-management/software) - [Software de edición de fotografía](https://www.getapp.com.co/directory/3775/photo-editing/software) ## Alternativas 1. [Twitter/X](https://www.getapp.com.co/software/1535/twitter) — 4.5/5 (1812 reviews) 2. [Meta for Business](https://www.getapp.com.co/software/91327/facebook) — 4.4/5 (2374 reviews) 3. [Snapchat for Business](https://www.getapp.com.co/software/109331/snapchat) — 4.6/5 (1141 reviews) 4. [NiceJob](https://www.getapp.com.co/software/110189/nicejob) — 4.9/5 (203 reviews) 5. [monday AI Work Platform](https://www.getapp.com.co/software/91734/monday-com) — 4.6/5 (6120 reviews) ## Opiniones ### "Instrumental part of our small business growth" — 4.0/5 > **Kassidy** | *19 de febrero de 2026* | Salud, bienestar y deporte | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: We love the ability to create a lot of content for free and reach local and non local audiences. We use it to advertise \& keep our current customers engaged > > **Puntos en contra**: The algorithms seem to change frequently and it seems like our content doesn’t get shown to most of our followers > > Overall it has been a huge piece of growing our small business. There are some nuances to figure out (such as views and making sure we reach our target market) but overall great product ----- ### "Good platform for small businesses" — 4.0/5 > **Stephanie** | *8 de marzo de 2026* | Servicios para el consumidor | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I like that instagram is free, easy to use, integrates with my Facebook page, and works great as social media for promoting my business. It is also a great way to discover and connect with other professionals in my area. > > **Puntos en contra**: I find the algorithms show me the same content over and over again. I would also prefer to see more of the content of people I choose to follow and less influencer content. > > Instagram helps me immensely with gaining exposure to new clients and other professionals for my business as a petsitter/dogwalker. ----- ### "Bridges the gap between business and target customer" — 5.0/5 > **Trey** | *4 de agosto de 2026* | Deportes | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: What I like most about Instagram is being able to connect with my target audience. As a producer of content I love the ability to hit my target audience and draw new people in of similarities. > > **Puntos en contra**: The think I like least about Instagram is the amount of ads, I get it’s a business but the promotional side of things is getting a lot it’s not just organic anymore their is a ton of paid ads right in your face. ----- ### "Insta Break Glass" — 3.0/5 > **Usuario verificado** | *16 de diciembre de 2025* | Entretenimiento | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: At first the fact that u could post multiple pics or videos quickly and easily and do it all in one area > > **Puntos en contra**: It was by far way n to easy to get hacked like myself i was hacked and now can't even use the account and lost all my pictures of my son. > > My over all experience with Instagram is honestly the middle ground area almost the perfect in between. ----- ### "Great for Building an Online Presence" — 4.0/5 > **Andrea** | *27 de julio de 2026* | Traducción y localización | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: What I like most about Instagram is how easy it is to connect with people and discover new content. It's a great platform for sharing updates, promoting brands, and engaging with communities through posts, Stories, and Reels. The interface is intuitive, and the built-in editing tools make it simple to create visually appealing content without needing additional software. For businesses, it's especially valuable as it offers a wide range of features for marketing and audience engagement, from analytics to messaging and advertising. While customer support can sometimes be difficult to access, the platform itself is reliable and constantly evolving with new features. Overall, Instagram is an excellent tool for both personal use and business communication. > > **Puntos en contra**: One of the biggest drawbacks of Instagram is that the algorithm can make it difficult for content to reach followers consistently, especially for business accounts. Frequent changes to the platform also mean it's necessary to keep adapting content strategies. In addition, the amount of advertising and sponsored content has increased over time, which can sometimes affect the overall user experience. While these issues can be frustrating, they don't take away from the platform's value as a communication and marketing tool. > > Overall, my experience with Instagram has been very positive. It's a platform that's easy to use and constantly evolving, making it a great place to share content, connect with people, and build an online presence. For businesses, it's particularly useful for engaging with audiences, promoting products or services, and staying connected with customers. Although the algorithm and increasing amount of sponsored content can sometimes be challenging, Instagram remains one of the most effective and versatile social media platforms available today. ----- Página: 1 de 210\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/107131/instagram?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/107131/instagram) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados