--- description: Busca información actualizada sobre Klaviyo en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Klaviyo con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Klaviyo: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/307/email-marketing/software) > [Klaviyo](/software/105931/klaviyo) # Klaviyo Canonical: https://www.getapp.com.co/software/105931/klaviyo Página: 1 de 23\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/105931/klaviyo?page=2) > Más de 15 000 marcas innovadoras eligen Klaviyo para crecer más rápido y generar experiencias increíbles para los clientes en sus canales de marketing propios. > > Veredicto: 539 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 539 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Klaviyo - **Ubicación**: Boston, EE. UU. - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: US$ 20,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, coreano, español, francés, inglés, italiano, neerlandés, polaco, portugués, sueco - **Países disponibles**: Afganistán, Alemania, Anguila, Antigua y Barbuda, Arabia Saudita, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice, Bermudas, Bolivia, Brasil, Brunéi y 98 más ## Funciones - A/B Testing - AI Copilot - API - Acciones activadas por evento - Alertas y notificaciones - Análisis de campañas - Análisis de comportamientos - Análisis de comportamientos - Análisis de páginas web - Análisis de ventas - Análisis predictivo - Análisis visual - Archivo y conservación - Arrastrar y soltar - Automatización de marketing - Autoresponders - Bandejas de entrada compartidas - Base de datos de clientes - Base de datos de contactos - Biblioteca de contenidos ## Integraciones (en total: 88) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads … y 73 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.getapp.com.co/directory/307/email-marketing/software) - [Herramientas de automatización de marketing](https://www.getapp.com.co/directory/308/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.com.co/directory/310/online-marketing/software) - [Herramientas de generación de leads](https://www.getapp.com.co/directory/1047/lead-generation/software) - [Software CRM](https://www.getapp.com.co/directory/230/crm/software) ## Alternativas 1. [Brevo](https://www.getapp.com.co/software/91466/brevo) — 4.6/5 (3523 reviews) 2. [Gmail](https://www.getapp.com.co/software/91602/gmail) — 4.8/5 (13563 reviews) 3. [MailerLite](https://www.getapp.com.co/software/10156/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.getapp.com.co/software/2348/activecampaign) — 4.6/5 (2570 reviews) 5. [Constant Contact](https://www.getapp.com.co/software/90578/constant-contact) — 4.3/5 (2953 reviews) ## Opiniones ### "Best in Class Software but Best for Larger Companies" — 4.0/5 > **Charlotte** | *5 de agosto de 2026* | Suministros y equipo para empresas | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Klayvio is one of the best in class for email softwares that is a one click integration with most other complimentary software providers. Their email software is extremely easy to use. > > **Puntos en contra**: Compared to other email providers, Klayvio does not offer a lot of account management and support to their customers. I ended up moving to another software that provided more strategy and account management which was beneficial for our small marketing team. > > Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working with more of a junior team or have minimal marketing resources, another provider that offers more in depth support could benefit you. ----- ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" — 5.0/5 > **Kevin** | *14 de noviembre de 2025* | Ocio, viajes y turismo | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. > > **Puntos en contra**: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. > > My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 de abril de 2025* | Comercio minorista | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Puntos en contra**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "It’s a solid email tool, but the pricing adds up pretty fast." — 5.0/5 > **Andy** | *3 de agosto de 2026* | Artículos deportivos | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: We needed something that could handle our B2B and retail customer split without manual lists everywhere. The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push new product lines. Open rates improved about 15% once we got the timing right. Integration with our store was straightforward enough that IT didn't need to get too involved. > > **Puntos en contra**: Cost jumps quick once your contact list grows past 5,000. We hit that threshold faster than expected and the invoice nearly doubled. The reporting gives you plenty of data but I still export to Excel for my sales meetings because the dashboard doesn't show conversions the way I need. Phone support would be nice when campaigns break. > > Does what we need for customer emails and some basic automation. For a sporting goods outfit our size it works, though I keep an eye on the monthly cost versus what we actually get back in sales. Not perfect but better than the previous platform we used. Gets the job done without requiring a dedicated marketing person to run it daily. ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15 de septiembre de 2025* | Edición | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. > > **Puntos en contra**: Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. > > Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. ----- Página: 1 de 23\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/105931/klaviyo?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/105931/klaviyo) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados