--- description: Busca información actualizada sobre PathFactory en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara PathFactory con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: PathFactory: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing de contenidos](/directory/607/content-marketing/software) > [PathFactory](/software/103165/lookbookhq) # PathFactory Canonical: https://www.getapp.com.co/software/103165/lookbookhq Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/103165/lookbookhq?page=2) > LookBookHQ es una plataforma de participación con contenido que posibilita que los usuarios creen experiencias de contenido personalizadas y permite que los clientes potenciales fijen su propio ritmo de progresión. > > Veredicto: 7 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 7 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.0/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: PathFactory - **Constitución**: 2012 ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Estados Unidos, India, Japón, México, Reino Unido ## Funciones - Análisis de páginas web - Arrastrar y soltar - Automatización de marketing - Base de datos de contactos - Biblioteca de contenidos - Campañas multicanal - Captura de clientes potenciales - Categorización/Agrupación - Creación de informes/análisis - Cualificación de leads - Entrega de contenidos - Generación de clientes potenciales - Lead Scoring - Perfiles de clientes - Personalización - Personalización de campaña - Recomendaciones - Segmentación de clientes - Segmentación por público - Seguimiento de conversión ## Opciones de asistencia - E-mail/Help Desk - Chat ## Categoría - [Herramientas de marketing de contenidos](https://www.getapp.com.co/directory/607/content-marketing/software) ## Categorías relacionadas - [Herramientas de marketing de contenidos](https://www.getapp.com.co/directory/607/content-marketing/software) - [Software de personalización](https://www.getapp.com.co/directory/609/personalization-behavioral-targeting/software) - [Herramientas de generación de leads](https://www.getapp.com.co/directory/1047/lead-generation/software) - [Software de marketing de cuentas](https://www.getapp.com.co/directory/1133/account-based-marketing/software) ## Alternativas 1. [Pipedrive](https://www.getapp.com.co/software/90507/pipedrive) — 4.5/5 (3044 reviews) 2. [Salesforce Marketing Cloud](https://www.getapp.com.co/software/607/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 3. [NiceJob](https://www.getapp.com.co/software/110189/nicejob) — 4.9/5 (202 reviews) 4. [WebEngage](https://www.getapp.com.co/software/90653/webengage) — 4.5/5 (32 reviews) 5. [monday.com](https://www.getapp.com.co/software/91734/monday-com) — 4.6/5 (5733 reviews) ## Opiniones ### "Great product, great team" — 5.0/5 > **Loren** | *14 de marzo de 2018* | Internet | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story. As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers\! Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time\! > > **Puntos en contra**: There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive. ----- ### "Pathfactory is an amazing content marketing tool" — 4.0/5 > **Fábio** | *23 de septiembre de 2022* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: We've been using pathfactory as our content marketing hub, it's a very complete tool as it empowers the marketing from IT resources > > **Puntos en contra**: UX has many improvement points and the limited integrations with other tools ----- ### "PathFactory it's an amazing tool for your content library" — 4.0/5 > **Usuario verificado** | *19 de septiembre de 2022* | Servicios de información | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Pathfactory it's a very nice tool if you want to organize your content all in one place, also pretty good if you need to release pages without any help from web teams. > > **Puntos en contra**: It can be a bit confusing and it's not easy to use for new users ----- ### "Overall great product." — 4.0/5 > **Usuario verificado** | *11 de enero de 2019* | Seguridad informática y de redes | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: I like how easy it is to use and all of the data you get with the tool. > > **Puntos en contra**: Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization. > > I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views. ----- ### "spin up microsites and custom content packs quickly and easily" — 5.0/5 > **julia** | *7 de junio de 2019* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory. It's versatile and lets us scale our digital presence when our creative/digital director is busy on other projects. Having custom content tracks for our sales team's needs is priceless. > > **Puntos en contra**: PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap. > > Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/103165/lookbookhq?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/103165/lookbookhq) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | ----- ## Datos estructurados