---
description: Busca información actualizada sobre HubSpot CRM en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara HubSpot CRM con productos similares hasta encontrar la opción adecuada.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot CRM: precios, funciones y opiniones | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Software CRM](/directory/230/crm/software) > [HubSpot CRM](/software/102533/hubspot-crm)

# HubSpot CRM

Canonical: https://www.getapp.com.co/software/102533/hubspot-crm

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> Ahorra tiempo de ventas valioso con HubSpot CRM, que se ocupa de todos los pequeños detalles, como grabación de llamadas, registro de correos electrónicos y gestión de datos.
> 
> Veredicto: 4491 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 4491 Opiniones |
| Facilidad de uso | 4.4/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.4/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funciones | 4.4/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: HubSpot
- **Ubicación**: Cambridge, EE. UU.
- **Constitución**: 2012

## Contexto comercial

- **Precio inicial**: US$ 20,00
- **Modelo de precios**:  (versión gratuita disponible)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: alemán, español, francés, inglés, japonés, portugués
- **Países disponibles**: Alemania, Australia, Austria, Brasil, Bélgica, Canadá, China, Dinamarca, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Irlanda, Japón, Malasia, México, Noruega, Nueva Zelanda y 6 más

## Funciones

- AI Copilot
- AI Text Generation
- API
- Acceso móvil
- Acciones activadas por evento
- Alertas y notificaciones
- Almacenamiento de documentos
- Análisis de evolución de ventas
- Análisis de sentimientos
- Análisis predictivo
- Aplicación móvil
- Aprendizaje adaptativo
- Arrastrar y soltar
- Asistencia al cliente
- Automatización de marketing
- Autonomous Task Execution
- Autorizaciones basadas en roles
- Base de datos de clientes
- Base de datos de contactos
- Breadth of Partner Applications

## Integraciones (en total: 195)

- 123FormBuilder
- AWeber
- Accelo
- Act\!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Aircall
- AllClients
- AnyMeeting
- Apollo.io
- Asana
- AskNicely
- Atomic AI
- Attribution

… y 180 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Software CRM](https://www.getapp.com.co/directory/230/crm/software)

## Categorías relacionadas

- [Software CRM](https://www.getapp.com.co/directory/230/crm/software)
- [Software CRM online](https://www.getapp.com.co/directory/232/online-crm/software)
- [Herramientas de administración de leads](https://www.getapp.com.co/directory/339/lead-management/software)
- [Software de análisis predictivo de leads](https://www.getapp.com.co/directory/678/predictive-lead-scoring/software)
- [Software CRM para constructoras](https://www.getapp.com.co/directory/759/construction-crm/software)

## Alternativas

1. [Zoho CRM](https://www.getapp.com.co/software/9908/zoho-crm) — 4.3/5 (7002 reviews)
2. [Bigin by Zoho CRM](https://www.getapp.com.co/software/142099/bigin-by-zoho-crm) — 4.7/5 (744 reviews)
3. [Salesforce Sales Cloud](https://www.getapp.com.co/software/90378/salesforce) — 4.4/5 (18811 reviews)
4. [Dynamics 365](https://www.getapp.com.co/software/90844/dynamics-365) — 4.4/5 (5860 reviews)
5. [eWay-CRM](https://www.getapp.com.co/software/106997/eway-crm) — 4.5/5 (827 reviews)

## Opiniones

### "Hubspot: The Best CRM" — 5.0/5

> **Nicholas** | *4 de diciembre de 2025* | Empleo y contratación | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: HubSpot combines CRM, marketing, sales, and service tools in one place.&#10;I didn't need separate tools for email campaigns, lead tracking, and customer support.
> 
> **Puntos en contra**: HubSpot Academy offers tons of free courses and certifications.&#10;Helps you learn and implement best practices for inbound marketing and sales.&#10;There was a cost to all this
> 
> There are a few reasons why I liked HubSpot — it’s really about how it combines usability, functionality, and flexibility.

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### "A comprehensive all-in-one platform that brings your customer tools together" — 4.0/5

> **Usuario verificado** | *17 de abril de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: The all-in-one nature of HubSpot is its strongest selling point. Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey. The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource.
> 
> **Puntos en contra**: Value for money is a genuine concern with HubSpot. The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying. For smaller teams or businesses with tighter budgets, it can be hard to justify. Some of the deeper functionality also comes with a notable learning curve, and getting the most out of the platform requires a real time investment in setup and onboarding.
> 
> We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof. Rather than juggling multiple disconnected tools, everything from contact management to email campaigns to support tickets is centralised in one place. It's a powerful platform, but the cost and complexity are worth factoring in before committing.

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### "Easy to Buy, Impossible to Downsize" — 2.0/5

> **Charles** | *3 de febrero de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 3.0/10
> 
> **Puntos a favor**: Easy to adjust CRM with comprehensive features - powerful on the pipeline management of deals. Collaborative approach and adapatable Dashboards
> 
> **Puntos en contra**: HubSpot started with a solid value proposition, but over time it has become a masterclass in aggressive upselling and toxic pricing practices.&#10;&#10;We invested a lot of time implementing the product, only to be constantly pushed to upgrade features we don’t need and don’t use. The final straw was a seat management issue that feels completely unacceptable for a modern SaaS in 2026.&#10;&#10;After changing some users on our plan, we were automatically pushed to a higher seat tier. When we tried to return to 6 seats: which is exactly what we need for our 6 sales reps. we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027.&#10;&#10;Locking customers into unused seats for years is not “customer success,” it’s customer captivity. This kind of rigid, one-way pricing model belongs to another era.&#10;&#10;We recently tested Attio and realized something important: we don’t need half of HubSpot’s bloated feature set that we’re paying for anyway. Simpler tools with transparent pricing are catching up fast.&#10;&#10;In short: HubSpot starts as a good value proposition, then monetizes by pushing relentless upsells and trapping customers in inflexible contracts. After this experience, I even sold my HubSpot shares. I don’t believe this sales culture is ROI-positive in the long run.&#10;&#10;Disappointing evolution for what used to be a promising product.

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### "An Essential CRM for Sales and Customer Management" — 5.0/5

> **Andrea** | *15 de julio de 2026* | Traducción y localización | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: What I like most about HubSpot CRM is how it centralizes all customer and sales information in one intuitive platform. It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities.&#10;&#10;The interface is clean and user-friendly, allowing new users to become productive quickly. Features such as advanced search and filtering, customizable properties, pipelines, and reporting make it easy to organize data and track opportunities efficiently.&#10;&#10;HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing, and customer support teams. Customer support has been responsive whenever we've needed assistance, and the platform continues to add useful features over time. Overall, HubSpot CRM provides excellent value for money and has become an essential part of our sales and relationship management processes.
> 
> **Puntos en contra**: While HubSpot CRM is easy to use and feature-rich, some of the more advanced functionality is only available in higher-tier plans, which can become expensive as your business grows. This can make it difficult to fully leverage the platform without upgrading.&#10;&#10;We also found that certain customization and reporting options require some time to learn, particularly for users who are new to CRM systems. In addition, while the search and filtering tools are generally very effective, navigating large amounts of data can occasionally feel overwhelming without a well-organized structure.&#10;&#10;Overall, these are relatively minor drawbacks, and they do not outweigh the platform's usability, reliability, and the value it brings to our sales and customer management processes.
> 
> Overall, our experience with HubSpot CRM has been very positive. It has helped us organize our sales pipeline, centralize customer information, and improve collaboration across teams. Having all interactions, contacts, and deals in one place has increased visibility and made it easier to manage customer relationships throughout the sales process.&#10;&#10;The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations. Overall, HubSpot CRM has improved our efficiency, communication, and ability to track business opportunities effectively.

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### "Straightforward, Reliable CRM That Just Works" — 5.0/5

> **Khyan** | *20 de febrero de 2026* | Servicios financieros | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: What I liked most about HubSpot CRM is how easy it is to use. Everything’s laid out clearly, from managing leads to tracking sales activity, so there’s no faffing about. I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages. The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day.
> 
> **Puntos en contra**: The thing I liked least isn’t really HubSpot’s fault, but at the moment, some of the other programs we use aren’t fully linked up with it yet. It means a bit of double-handling here and there until the integrations are sorted. Other than that, HubSpot itself works pretty smoothly.
> 
> Overall, using HubSpot CRM has been really positive. It’s reliable, easy to navigate, and keeps everything in one place, which makes managing leads and sales a lot less stressful. The interface is clean and intuitive, so getting the hang of it was quick, even for the team members who aren’t super tech-savvy. Collaboration is smooth, everyone knows what’s happening with clients, and tracking activity is simple. Support has been helpful when needed, and the system just feels like it works without unnecessary fuss. For day-to-day CRM needs, it’s been a solid, no-nonsense tool.

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## Enlaces

- [Ver en GetApp](https://www.getapp.com.co/software/102533/hubspot-crm)

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