---
description: Busca información actualizada sobre WooCommerce en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara WooCommerce con productos similares hasta encontrar la opción adecuada.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: WooCommerce: precios, funciones y opiniones | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Software de carrito de compra](/directory/97/shopping-cart/software) > [WooCommerce](/software/101759/woocommerce)

# WooCommerce

Canonical: https://www.getapp.com.co/software/101759/woocommerce

Página: 1 de 43\
Siguiente: [Página siguiente](https://www.getapp.com.co/software/101759/woocommerce?page=2)

> Diseñado para que los propietarios y desarrolladores de tiendas puedan crear y gestionar sitios de comercio electrónico, WooCommerce es una plataforma de comercio electrónico extensible, adaptable y de código abierto para WordPress.
> 
> Veredicto: 1053 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 1053 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.6/5 | Basado en las opiniones generales |
| Funciones | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Automattic
- **Ubicación**: San Francisco, EE. UU.

## Contexto comercial

- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Linux (local)
- **Idiomas admitidos**: afrikáans, alemán, chino, coreano, danés, español, finés, francés, hebreo, inglés, italiano, japonés, neerlandés, noruego, sueco, turco, árabe
- **Países disponibles**: Australia, Canadá, Estados Unidos, Francia, Reino Unido

## Funciones

- API
- Acceso móvil
- CRM
- Carro de compra
- Catalog Management
- Catálogo de productos
- Creación de informes/análisis
- Creación de marca personalizable
- Formas de pago
- Gestión de SEO
- Gestión de comercio electrónico
- Gestión de envíos
- Gestión de impuestos
- Gestión de ingresos
- Gestión de inventarios
- Gestión de opiniones
- Gestión de pedidos
- Gestión de promociones
- Gestión de páginas web
- Identificación del producto

## Integraciones (en total: 17)

- Brevo Marketing Platform
- Campaign Monitor by Marigold
- Elementor
- Google Analytics 360
- HappyFox Chat
- Klaviyo
- LiveChat
- MailerLite
- Meta for Business
- PayPal
- PayPal Enterprise Payments
- ReferralCandy
- Square Point of Sale
- Stripe
- WordPress

… y 2 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos

## Categoría

- [Software de carrito de compra](https://www.getapp.com.co/directory/97/shopping-cart/software)

## Categorías relacionadas

- [Software de carrito de compra](https://www.getapp.com.co/directory/97/shopping-cart/software)
- [Software de inventario](https://www.getapp.com.co/directory/324/inventory-management/software)
- [Plataformas de comercio electrónico](https://www.getapp.com.co/directory/744/ecommerce/software)
- [Software de Headless ecommerce](https://www.getapp.com.co/directory/1999/headless-ecommerce-platform/software)

## Alternativas

1. [Shopify](https://www.getapp.com.co/software/8275/shopify) — 4.5/5 (6716 reviews)
2. [Wix](https://www.getapp.com.co/software/90955/wix) — 4.4/5 (10783 reviews)
3. [Shopify POS](https://www.getapp.com.co/software/125371/shopify-pos) — 4.6/5 (248 reviews)
4. [Salesforce Commerce Cloud](https://www.getapp.com.co/software/133739/salesforce-b2c-commerce) — 4.5/5 (102 reviews)
5. [Adobe Commerce](https://www.getapp.com.co/software/91008/magento-commerce) — 4.3/5 (662 reviews)

## Opiniones

### "The Best Alternative to the Big Guy" — 5.0/5

> **ANDREY** | *5 de noviembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: A fantastic alternative to the "big guy" competitor, we all know who. Allows for unlimited customizability and much better payment processing. Your website development process will be much better and well wroth the money.
> 
> **Puntos en contra**: Not as plug and play as other solutions but far more customizable and better for long term scalability.

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### "Very flexible and easy to use" — 5.0/5

> **Tim** | *25 de mayo de 2025* | Importación y exportación | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: The flexibility, huge userbase that makes sure there is almost always a plugin for something you want and the fact that almost any important tool can integrate with it.
> 
> **Puntos en contra**: The fact that some features are not standard and you need to buy plugins in order to get these specific features.
> 
> It has been great. I have been working with WooCommerce for over 10 years. I started using it in school (ICT education), my job and now for my own webshops. I like that fact that for everything there is an additional plugin created by themselves, or 3rd parties.

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### "A good entry level e-commerce solution but struggles when your needs get more complex and requires pricy upgrades." — 3.0/5

> **Brian** | *12 de julio de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 5.0/10
> 
> **Puntos a favor**: WooCommerce is kind of the go-to to easily stand up an e-commerce shop on WordPress, so getting a service up quickly is kind of its speciality, but its flaws become apparent quickly.
> 
> **Puntos en contra**: Their freemium model is clunky and to get even some basic functionality the bills start piling up quickly. It also struggles to integrate with other inventory systems. Clients I've consulted with using Woo are consistently having inventory syncing problems if they have brick and mortar locations which results in a lot of dissatisfaction.
> 
> It is easy to get something basic up but when you need to get real world implementations that get even slightly complex I feel like Woo falls flat. It is good if you want a very basic e-commerce site. But it struggles when things get a little more complex like with shipping, multi-sizes and colors, etc.

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### "Customization makes perfect. But templates are also great." — 4.0/5

> **Wasif** | *16 de junio de 2026* | Marketing y publicidad | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Very decent starting off point and the customizability is the best in class. Payment systems from around the world can be integrated.
> 
> **Puntos en contra**: Using templates as is and customizing heavily is sound, but anything in the middle -- not so much. So you have to decide if you want to customize at all because customization breaks templates and needs a lot of attention to fix.

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### "Excellent for small to medium sized organisations" — 5.0/5

> **Emma** | *13 de febrero de 2026* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: WooCommerce offers great value for money and a flexible service. It is free to install and you can customise options to your preference. It is easy to use and set up. WooCommerce supports many different payment options and methods, supporting major credit cards, digital wallets, and bank transfers. We have never experienced any payments being declined using WooCommerce which is vital to ensure smooth sales and maximising income.
> 
> **Puntos en contra**: To get the best out of WooCommerce and all the features, you do need to get the add on extensions. These are paid for and require some technical expertise to maximise their efficiency and functionality. It works fine for our smaller set-up as we do not require many of these additional features.
> 
> My overall experience with WooCommerce is a positive one for the modest size of our organisation and in-house technical knowledge and experience.

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Siguiente: [Página siguiente](https://www.getapp.com.co/software/101759/woocommerce?page=2)

## Enlaces

- [Ver en GetApp](https://www.getapp.com.co/software/101759/woocommerce)

## Esta página se encuentra disponible en los siguientes idiomas

| Local | URL |
| de | <https://www.getapp.de/software/101759/woocommerce> |
| de-AT | <https://www.getapp.at/software/101759/woocommerce> |
| en | <https://www.getapp.com/website-ecommerce-software/a/woocommerce/> |
| en-AE | <https://www.getapp.ae/software/101759/woocommerce> |
| en-AU | <https://www.getapp.com.au/software/101759/woocommerce> |
| en-CA | <https://www.getapp.ca/software/101759/woocommerce> |
| en-GB | <https://www.getapp.co.uk/software/101759/woocommerce> |
| en-IE | <https://www.getapp.ie/software/101759/woocommerce> |
| en-NZ | <https://www.getapp.co.nz/software/101759/woocommerce> |
| en-SG | <https://www.getapp.sg/software/101759/woocommerce> |
| en-ZA | <https://www.getapp.za.com/software/101759/woocommerce> |
| es | <https://www.getapp.es/software/101759/woocommerce> |
| es-CL | <https://www.getapp.cl/software/101759/woocommerce> |
| es-CO | <https://www.getapp.com.co/software/101759/woocommerce> |
| es-MX | <https://www.getapp.com.mx/software/101759/woocommerce> |
| fr | <https://www.getapp.fr/software/101759/woocommerce> |
| fr-BE | <https://fr.getapp.be/software/101759/woocommerce> |
| fr-CA | <https://fr.getapp.ca/software/101759/woocommerce> |
| nl | <https://www.getapp.nl/software/101759/woocommerce> |
| nl-BE | <https://www.getapp.be/software/101759/woocommerce> |
| pt | <https://www.getapp.com.br/software/101759/woocommerce> |
| pt-PT | <https://www.getapp.pt/software/101759/woocommerce> |

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