--- description: Busca información actualizada sobre Brand24 en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Brand24 con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brand24: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de monitorización de redes sociales](/directory/1091/social-media-monitoring/software) > [Brand24](/software/101485/brand24) # Brand24 Canonical: https://www.getapp.com.co/software/101485/brand24 Página: 1 de 11\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/101485/brand24?page=2) > Brand24 brinda a los usuarios acceso instantáneo a las menciones sobre su empresa, producto o competidores en toda la web con información para identificar personas influyentes y aumentar las ventas. > > Veredicto: 254 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.7/5** | 254 Opiniones | | Facilidad de uso | 4.7/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Brand24 - **Ubicación**: Wroc¿aw, Polonia - **Constitución**: 2011 ## Contexto comercial - **Precio inicial**: US$ 199,00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, checo, danés, español, finés, francés, indonesio, inglés, italiano, neerlandés, noruego, polaco, portugués, sueco, turco - **Países disponibles**: Alemania, Anguila, Antigua y Barbuda, Argentina, Aruba, Australia, Bahamas, Barbados, Belice, Bermudas, Bolivia, Brasil, Bélgica, Canadá, Chile, China, Colombia, Costa Rica, Cuba, Curazao y 55 más ## Funciones - @menciones - AI Mention Tracking - AI Visibility Score - API - Alertas de correo electrónico - Alertas de móvil - Alertas y notificaciones - Análisis de campañas - Análisis de la competencia - Análisis de sentimientos - Análisis de tendencias - Análisis visual - Base de datos de autores de artículos - Benchmarking - Búsqueda/filtro - Citation Intelligence - Competitive Benchmarking - Creación de informes y estadísticas - Creación de informes/análisis - Descubrimiento de influencers ## Integraciones (en total: 1) - Slack ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de monitorización de redes sociales](https://www.getapp.com.co/directory/1091/social-media-monitoring/software) ## Categorías relacionadas - [Software de gestión de marcas](https://www.getapp.com.co/directory/302/brand-management/software) - [Herramientas de relaciones públicas](https://www.getapp.com.co/directory/311/public-relations/software) - [Herramientas de IA para marketing](https://www.getapp.com.co/directory/3873/ai-marketing-tools/software) - [Herramientas para gestionar la reputación](https://www.getapp.com.co/directory/873/reputation-management/software) - [Herramientas de monitorización de redes sociales](https://www.getapp.com.co/directory/1091/social-media-monitoring/software) ## Alternativas 1. [Hootsuite](https://www.getapp.com.co/software/20432/hootsuite) — 4.4/5 (3799 reviews) 2. [Agorapulse](https://www.getapp.com.co/software/91082/agorapulse) — 4.6/5 (713 reviews) 3. [YouScan](https://www.getapp.com.co/software/114583/youscan) — 4.9/5 (119 reviews) 4. [Sprout Social](https://www.getapp.com.co/software/20453/sprout-social) — 4.4/5 (607 reviews) 5. [Brandwatch](https://www.getapp.com.co/software/90431/brandwatch) — 4.2/5 (255 reviews) ## Opiniones ### "Great tool for marketing manager" — 5.0/5 > **Katarzyna** | *9 de julio de 2025* | Deportes | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: I like Brand24 for its real-time monitoring, clear insights, and easy way to track brand mentions across the web. > > **Puntos en contra**: The thing I like least about Brand24 is that historical data access is limited unless you're on a higher-tier plan. > > Overall, my experience with Brand24 has been very positive. The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time. It’s especially useful for PR and marketing teams. While some advanced features are gated behind higher plans, the core functionality is reliable and impactful. ----- ### "A reliable online monitoring tool for Trefl SA" — 5.0/5 > **Michał** | *9 de julio de 2025* | Entretenimiento | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses. > > **Puntos en contra**: Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service. > > Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others. ----- ### "Maybe my company is too small, maybe it's smth else" — 2.0/5 > **Dominika** | *8 de septiembre de 2022* | Arte y artesanía | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: I like the energy of the Brand24 stuff. What I mean is the urge to inform users about every new modification, newsletters with hints, case studies etc. Sadly, I think Brand24 has good marketing overall, but this tool is just not as versatile as its team says. > > **Puntos en contra**: First, there was NO data about my page at all. Meanwhile, in other tools, such as Senuto, there was a lot of data about my site and brand to analyze. Maybe I don't know how to use brand24 properly. But this was a big demotivator for me. I've got a lot of e-mails and newsletters (and that was a lot), but with no actual knowledge. I felt helpless a lot. > > Bad. Wasted time. I didn't get much data, and the UX of the central platform was a bad experience for me. ----- ### "The potential of Brand24 is enormous" — 4.0/5 > **Miguel** | *10 de julio de 2025* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work) > > **Puntos en contra**: 1. The reports in excel, and the way in which exports of topics can be made (it would be better if we could program exports with topic-specific filters). 2. The little variety of filters to segment the conversation since we only have {AND}, {OR} AND {NOT} (with more advanced filters such as authors, places, etc would be more functional). 3. There is no way to do bulk tagging (tagging multiple mentions using filters, for example tagging 1000 mentions from a filter that has the words red {NOT} blue. > > It is a very useful tool, mainly because we have used it to search for possible brand crises in an effective way due to the variety of sources we can consult. AI tools are also a very good support to understand a very broad conversation, it is easy to use, which for more advanced users also represents a drawback because there are not many options to segment the conversation in a more specific way. It is a tool that has a lot of potential, what we like the most is that new functionalities have been added that are useful. ----- ### "Social listening has never been easier" — 5.0/5 > **Iwo** | *10 de junio de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Brand24’s real-time monitoring is incredibly powerful — we’re able to track every mention of our brand across the web, including social media, blogs, news sites, and forums. The AI-driven sentiment analysis is especially useful, helping us quickly identify potential PR risks or customer praise. The dashboard is clean, intuitive, and packed with useful features like automated reports, influencer scoring, and detailed analytics. > > **Puntos en contra**: The mobile app could be a bit more robust — while it offers the essentials, deeper filtering and analysis options would make on-the-go monitoring even better. > > Overall, Brand24 has become an essential part of our marketing and customer service toolkit. It saves us countless hours each week and ensures we never miss a critical mention or opportunity. Whether we’re tracking the performance of a new campaign or responding to customer feedback, Brand24 delivers the data we need to act fast and stay informed. Highly recommended for any team that values brand awareness and reputation management\! ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/101485/brand24?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/101485/brand24) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados