--- description: Busca información actualizada sobre Google Ads en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Google Ads con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Google Ads: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/304/campaign-management/software) > [Google Ads](/software/101257/google-ads) # Google Ads Canonical: https://www.getapp.com.co/software/101257/google-ads Página: 1 de 42\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/101257/google-ads?page=2) > Google AdWords te permite crear anuncios que aparecen en los resultados de búsqueda de Google para ciertas palabras clave en ciertas regiones, llevando un tráfico más acorde a tu sitio web. > > Veredicto: 1014 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 1014 Opiniones | | Facilidad de uso | 4.0/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Google ## Contexto comercial - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil) - **Idiomas admitidos**: alemán, checo, chino tradicional, coreano, danés, español, finés, francés, hebreo, húngaro, indonesio, inglés, irlandés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco, tailandés, turco, ucraniano, árabe - **Países disponibles**: Alemania, Australia, Brasil, Canadá, Estados Unidos, India, Japón, México, Reino Unido ## Funciones - API - Alertas y notificaciones - Análisis de campañas - For PPC Campaigns - Generación de clientes potenciales - Geosegmentación - Gestión de campañas - Gestión de canales - Gestión de la publicidad - Panel de actividades - Planificación de campañas - ROI Tracking - Segmentación de campañas - Seguimiento de la participación - Supervisión - Third-Party Integrations - Varias campañas ## Integraciones (en total: 2) - Google Analytics 360 - WordPress ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica ## Categoría - [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software) ## Categorías relacionadas - [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software) - [Herramientas PPC (Pay Per Click)](https://www.getapp.com.co/directory/985/ppc/software) ## Alternativas 1. [Instagram](https://www.getapp.com.co/software/107131/instagram) — 4.7/5 (5208 reviews) 2. [Wix](https://www.getapp.com.co/software/90955/wix) — 4.4/5 (10761 reviews) 3. [MailerLite](https://www.getapp.com.co/software/10156/mailerlite) — 4.7/5 (2322 reviews) 4. [Brevo](https://www.getapp.com.co/software/91466/brevo) — 4.6/5 (3512 reviews) 5. [Mailchimp](https://www.getapp.com.co/software/8268/mailchimp) — 4.5/5 (17676 reviews) ## Opiniones ### "Google Ads - the automated ad manager for websites" — 5.0/5 > **Tibor** | *14 de octubre de 2022* | Entretenimiento | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances. > > **Puntos en contra**: It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own. ----- ### "Google Ads: An Global Ads service tonreach potential Clients." — 5.0/5 > **Samuel** | *23 de junio de 2024* | Internet | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: You can reach innumerable number of internet users. Target based advertising service Affordable Ease of setup Good pay rate for developers The results are measureable and traceable. > > **Puntos en contra**: Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID. Might be more expensive compared to other Ads Services. Google may not approve Adsense on your web app due to many reasons. > > Google Ads makes us reach potential Clients. Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher. ----- ### "Still the best at search marketing, with some flaws" — 3.0/5 > **Shawn** | *18 de febrero de 2025* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Search campaigns are effective at reaching customers at the precise moment they are looking for services. > > **Puntos en contra**: Display, video, and Performance Max campaigns all drive low-quality traffic. Google Ads pushes advertisers to use these formats. > > I've been working in Google Ads for over 16 years, and I've seen a lot of changes to the platform. It's still an effective platform to reach customers, but it's become a lot harder to do so over the years. ----- ### "A must have for every business" — 5.0/5 > **Christine** | *8 de junio de 2021* | Salud, bienestar y deporte | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online. > > **Puntos en contra**: The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results. > > So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable. ----- ### "Google ads Review from a Google ads expert" — 5.0/5 > **Princewill** | *6 de abril de 2022* | Comercio minorista | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Easy to set up Simple and advanced features. It's also accessible with an android app Can run search, video, and display campaigns Can integrate with other Google tools such as analytics and data studio > > **Puntos en contra**: Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it. > > I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics ----- Página: 1 de 42\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/101257/google-ads?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/101257/google-ads) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados