--- description: Busca información actualizada sobre Similarweb en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Similarweb con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Similarweb: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software de inteligencia competitiva](/directory/305/competitive-intelligence/software) > [Similarweb](/software/100382/similarweb-pro) # Similarweb Canonical: https://www.getapp.com.co/software/100382/similarweb-pro Página: 1 de 12\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/100382/similarweb-pro?page=2) > SimilarWeb es una empresa global de inteligencia de mercado de múltiples dispositivos que es utilizada por cientos de miles de empresas en todo el mundo para descubrir, rastrear y aumentar su cuota de mercado digital. SimilarWeb Pro proporciona una visión global de un sinfín de datos de aplicaciones móviles y sitios web, basada en el panel de usuarios más grande del sector. La aplicación combina toda la inteligencia de la competencia y la hace completamente transparente, lo que te ayuda a optimizar tu contenido in situ y tus esfuerzos de marketing en línea. > > Veredicto: 261 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 261 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Similarweb - **Constitución**: 2007 ## Contexto comercial - **Precio inicial**: US$ 125,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas admitidos**: chino, chino tradicional, español, francés, inglés, italiano, japonés, portugués, ruso, turco - **Países disponibles**: Alemania, Brasil, Chequia, Chile, Estados Unidos, Francia, Israel, Japón, Reino Unido, Singapur, Suiza ## Funciones - API - Acceso sin conexión - Alertas y notificaciones - Alerts/Escalation - Análisis de campañas - Análisis de la competencia - Análisis de páginas web - Análisis de rentabilidad - Análisis de sentimientos - Análisis de tendencias - Análisis del embudo - Análisis estadístico - Análisis predictivo - Análisis visual - Aprendizaje automático - Autorizaciones basadas en roles - Base de datos de contactos - Benchmarking - Búsqueda de clientes potenciales - Búsqueda/filtro ## Integraciones (en total: 14) - Apache Airflow - Claude - Claude Code - Cursor - Data Studio - Databricks - GA Connector - Google Ads - Google Analytics - Google Search Console - Manus AI agent - Microsoft Power BI - Patch OEE - Zapier ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Software de inteligencia competitiva](https://www.getapp.com.co/directory/305/competitive-intelligence/software) ## Categorías relacionadas - [Software de inteligencia competitiva](https://www.getapp.com.co/directory/305/competitive-intelligence/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.com.co/directory/602/marketing-analytics/software) - [AI Search Visibility](https://www.getapp.com.co/directory/4893/ai-search-visibility/software) - [Software de inteligencia artificial](https://www.getapp.com.co/directory/1397/artificial-intelligence/software) - [Herramientas de SEO local](https://www.getapp.com.co/directory/3843/local-seo-tools/software) ## Alternativas 1. [Semrush](https://www.getapp.com.co/software/91634/semrush) — 4.6/5 (2329 reviews) 2. [Ahrefs](https://www.getapp.com.co/software/102405/ahrefs) — 4.7/5 (585 reviews) 3. [Lebesgue](https://www.getapp.com.co/software/2052208/lebesgue) — 4.9/5 (44 reviews) 4. [Sprinklr](https://www.getapp.com.co/software/100180/sprinklr-platform) — 4.2/5 (94 reviews) 5. [Hootsuite](https://www.getapp.com.co/software/20432/hootsuite) — 4.4/5 (3803 reviews) ## Opiniones ### "All in one tool" — 4.0/5 > **G** | *12 de julio de 2024* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Amazing tool with great UI and UX. It gives you detailed information and makes the work easy for affiliate marketers like us to understand the website stats and performance. > > **Puntos en contra**: Needs to update as per the competitors offering. > > Great. ----- ### "Comprehensive Insights That Drive Smarter Decisions" — 4.0/5 > **Vikram** | *30 de septiembre de 2025* | Consultoría de gestión | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: What I like most about Similarweb is how it brings together comprehensive, reliable competitive insights in one place. The ability to see both advertising performance and overall web traffic trends helps me connect the dots between paid campaigns and business outcomes. I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more actionable. > > **Puntos en contra**: At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta, I’ve also noticed that some areas (like social advertising data) aren’t fully built out yet, which leaves a small gap in getting the complete cross-channel picture. > > My overall experience with Similarweb has been very positive. It’s a powerful, user-friendly platform that provides actionable insights into competitors’ strategies and market trends. The integration of Ad Intelligence within Web Intelligence has been especially valuable, as it gives a holistic view of advertising performance and web traffic in one place. While there’s room for further enhancements (like expanding social ad coverage), the tool has already made my decision-making faster and more informed. ----- ### "Untrustworthy Information" — 1.0/5 > **William** | *11 de septiembre de 2017* | Medios online | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: The feature of being able to see a competitors traffic and where you are listed per country. This info when first seen is easy to follow and understand > > **Puntos en contra**: The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts. Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites. > > The few benefits included a great way of easily seeing how your website traffic compares to competitors ----- ### "Useful tool to better understand the competitive environment" — 5.0/5 > **PH** | *29 de septiembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Competitor traffic estimations. Information on competitors' media mix and associated ads. Graphs and tables can be exported. Useful for SEO, especially for websites above 100K visitors/month. Results are very quick to be display. > > **Puntos en contra**: A comprehensive tool, but it can be confusing when you are looking for a specific feature. Estimations are sometimes undervalued. This should be taken into account. Not always relevant for websites under 50K visitors/month. > > The tool gives a more detailed view of the competitive environment, compared to other tools on the market. Many useful features to the different team in the webagency. ----- ### "My Web Lens: Similarweb Turns Noise into Insight" — 5.0/5 > **Alex** | *1 de septiembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: What I like most about Similarweb is that it feels like the pair of eyes I use to look at the online world. In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics. The simplicity makes it effortless; the metrics make it meaningful - turning quick impressions into confident decisions. > > **Puntos en contra**: I value strong security, but Similarweb login protocols can feel overbearing. Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions. That friction is a bit irritating when I just need to jump in for a quick check. > > My overall impression is excellent. Similarweb is a standout product that helps me quickly cut through the BS and find the gold. It’s easy to use, intuitive, and clear at a glance, yet it also lets me dive deep into the details whenever I need to. ----- Página: 1 de 12\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/100382/similarweb-pro?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/100382/similarweb-pro) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados