--- description: Busca información actualizada sobre Similarweb en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Similarweb con productos similares hasta encontrar la opción adecuada. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Similarweb: precios, funciones y opiniones | GetApp Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/109/web-analytics/software) > [Similarweb](/software/100382/similarweb-pro) # Similarweb Canonical: https://www.getapp.com.co/software/100382/similarweb-pro Página: 1 de 12\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/100382/similarweb-pro?page=2) > SimilarWeb es una empresa global de inteligencia de mercado de múltiples dispositivos que es utilizada por cientos de miles de empresas en todo el mundo para descubrir, rastrear y aumentar su cuota de mercado digital. SimilarWeb Pro proporciona una visión global de un sinfín de datos de aplicaciones móviles y sitios web, basada en el panel de usuarios más grande del sector. La aplicación combina toda la inteligencia de la competencia y la hace completamente transparente, lo que te ayuda a optimizar tu contenido in situ y tus esfuerzos de marketing en línea. > > Veredicto: 261 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 261 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Similarweb - **Constitución**: 2007 ## Contexto comercial - **Precio inicial**: US$ 125,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas admitidos**: alemán, checo, chino, español, francés, inglés, italiano, japonés, neerlandés, portugués, ruso, sueco - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Corea del Sur, Emiratos Árabes Unidos, España, Estados Unidos, Francia, India, Japón, México, Países Bajos, Reino Unido, Singapur, Taiwán ## Funciones - API - Acceso sin conexión - Alertas y notificaciones - Alerts/Escalation - Análisis de campañas - Análisis de la competencia - Análisis de páginas web - Análisis de rentabilidad - Análisis de sentimientos - Análisis de tendencias - Análisis del embudo - Análisis estadístico - Análisis predictivo - Análisis visual - Aprendizaje automático - Autorizaciones basadas en roles - Base de datos de contactos - Benchmarking - Búsqueda de clientes potenciales - Búsqueda/filtro ## Integraciones (en total: 7) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia 24/7 - Chat ## Categoría - [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software) - [Software de inteligencia competitiva](https://www.getapp.com.co/directory/305/competitive-intelligence/software) - [Software de plataformas de marketing All-in-One](https://www.getapp.com.co/directory/310/online-marketing/software) - [Herramientas de análisis de datos de marketing](https://www.getapp.com.co/directory/602/marketing-analytics/software) - [Programas para publicidad gráfica](https://www.getapp.com.co/directory/612/display-advertising/software) ## Alternativas 1. [Semrush](https://www.getapp.com.co/software/91634/semrush) — 4.6/5 (2325 reviews) 2. [Ahrefs](https://www.getapp.com.co/software/102405/ahrefs) — 4.7/5 (585 reviews) 3. [Lebesgue](https://www.getapp.com.co/software/2052208/lebesgue) — 4.9/5 (44 reviews) 4. [Sprinklr](https://www.getapp.com.co/software/100180/sprinklr) — 4.3/5 (91 reviews) 5. [Hootsuite](https://www.getapp.com.co/software/20432/hootsuite) — 4.4/5 (3801 reviews) ## Opiniones ### "All in one tool" — 4.0/5 > **G** | *12 de julio de 2024* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Amazing tool with great UI and UX. It gives you detailed information and makes the work easy for affiliate marketers like us to understand the website stats and performance. > > **Puntos en contra**: Needs to update as per the competitors offering. > > Great. ----- ### "Comprehensive Insights That Drive Smarter Decisions" — 4.0/5 > **Vikram** | *30 de septiembre de 2025* | Consultoría de gestión | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: What I like most about Similarweb is how it brings together comprehensive, reliable competitive insights in one place. The ability to see both advertising performance and overall web traffic trends helps me connect the dots between paid campaigns and business outcomes. I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more actionable. > > **Puntos en contra**: At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta, I’ve also noticed that some areas (like social advertising data) aren’t fully built out yet, which leaves a small gap in getting the complete cross-channel picture. > > My overall experience with Similarweb has been very positive. It’s a powerful, user-friendly platform that provides actionable insights into competitors’ strategies and market trends. The integration of Ad Intelligence within Web Intelligence has been especially valuable, as it gives a holistic view of advertising performance and web traffic in one place. While there’s room for further enhancements (like expanding social ad coverage), the tool has already made my decision-making faster and more informed. ----- ### "Untrustworthy Information" — 1.0/5 > **William** | *11 de septiembre de 2017* | Medios online | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: The feature of being able to see a competitors traffic and where you are listed per country. This info when first seen is easy to follow and understand > > **Puntos en contra**: The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts. Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites. > > The few benefits included a great way of easily seeing how your website traffic compares to competitors ----- ### "I use it everyday, and could not do my job without it" — 5.0/5 > **Hannah** | *10 de diciembre de 2025* | Telecomunicaciones | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: - Ability to easily check website traffic - Finding new contacts for sales prospecting in one click with Sales Intelligence extension - Data found is never on other sites like LeadIQ or Hunter - Quality emails, phone numbers, and insights about company triggers > > **Puntos en contra**: Sometimes the tab doesn't work to show insights on a website, but if you hover over the SW extension then it will always still show you the Similar Web ranking. Also it can be hard to hide the SW tab. > > I use Similar Web Chrome extension everyday in my sales role as AE. I use similar web insights to identify high quality leads, web traffic and organize my book of business to make sure I'm prioritizing high traffic accounts and scheduling my day accordingly. I definitely recommend SW as a single source of truth and huge asset in my day to day prospecting\! My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are specifically not in Salesforce. This has been so helpful for building out my book of business. ----- ### "A solid tool for comp insights." — 5.0/5 > **Raul** | *10 de octubre de 2025* | Aerolíneas/aviación | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: i like how easy it is to break down where our competitors traffic is actually coming from. The traffic source view gives a clear sense of what channels are driving results for them and it's been useful for spotting gaps in our own strategy. The keyword feature is another plus. I use it to cross check our PPC coverage and make sure we're not missing on high intent terms > > **Puntos en contra**: the only real fruition is that the data isn't live. But i get why. Collecting and aggregating so much info takes time. > > Overall, it's a fantastic tool that my whole team uses on a daily basis. The insights it provides definitely helps steer our channels. ----- Página: 1 de 12\ Siguiente: [Página siguiente](https://www.getapp.com.co/software/100382/similarweb-pro?page=2) ## Enlaces - [Ver en GetApp](https://www.getapp.com.co/software/100382/similarweb-pro) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados