---
description: Busca información actualizada sobre Zapier en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Zapier con productos similares hasta encontrar la opción adecuada.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Zapier: precios, funciones y opiniones | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de integración](/directory/654/integration/software) > [Zapier](/software/100222/zapier)

# Zapier

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> Zapier proporciona una plataforma de integración basada en la nube para ayudarte a conectar tus aplicaciones y sistemas web deseados. Puedes usar la plataforma Zapier para transferir datos entre tus aplicaciones favoritas, ya que el software es compatible con más de 300 aplicaciones. Zapier se puede utilizar para garantizar que tus aplicaciones se comuniquen entre ellas a medida que ocurren eventos, automatizando los flujos de trabajo repetidos.&#10;&#10;Zapier elimina la necesidad de pagar a un desarrollador para que conecte los servicios que son fundamentales para tu negocio. El software te permite configurar una cuenta gratis y sin tarjeta de crédito. Las conexiones entre aplicaciones se pueden especificar y ejecutar mediante la creación de un "zap" entre dos aplicaciones.
> 
> Veredicto: 3082 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.7/5** | 3082 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.3/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funciones | 4.6/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Zapier
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2011

## Contexto comercial

- **Precio inicial**: US$ 29,99
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Australia, Canadá, Estados Unidos, Reino Unido

## Funciones

- API
- Arrastrar y soltar
- Automatización de formularios
- Automatización de procesos empresariales
- CRM
- Conectores prediseñados
- Configuración de flujos de trabajo
- Contabilidad
- Controles o permisos de acceso
- Diseño y modelado del proceso
- ERP integration
- Flujo de trabajo basado en reglas
- Flujo de trabajo configurable
- Gestión de aplicaciones
- Gestión de comercio electrónico
- Gestión de correo electrónico
- Gestión de datos
- Gestión de flujos de trabajo
- Gestión de implementación
- Gestión de integraciones

## Integraciones (en total: 314)

- 8am MyCase
- ABC Gymsales
- ABC Trainerize
- AWeber
- AccuLynx
- Actionstep
- ActiveCampaign
- Acuity Scheduling
- AgencyZoom
- Agent Legend
- Ahrefs
- Airtable
- Amazon Simple Email Service (Amazon SES)
- Anchor
- Anthropic SDK

… y 299 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de integración](https://www.getapp.com.co/directory/654/integration/software)

## Categorías relacionadas

- [Herramientas de integración](https://www.getapp.com.co/directory/654/integration/software)
- [Software para plataformas sin código](https://www.getapp.com.co/directory/2711/no-code-platform/software)
- [iPaaS Software](https://www.getapp.com.co/directory/2087/ipaas/software)
- [Software de gestión de procesos](https://www.getapp.com.co/directory/273/business-process-management-bpm/software)
- [Software de gestión del flujo de trabajo (workflow)](https://www.getapp.com.co/directory/566/business-workflow/software)

## Alternativas

1. [monday AI Work Platform](https://www.getapp.com.co/software/91734/monday-com) — 4.6/5 (6120 reviews)
2. [Jira](https://www.getapp.com.co/software/9953/jira) — 4.4/5 (15494 reviews)
3. [Asana](https://www.getapp.com.co/software/90584/asana-pm) — 4.5/5 (13735 reviews)
4. [Trello](https://www.getapp.com.co/software/90700/trello) — 4.5/5 (23628 reviews)
5. [TaxDome](https://www.getapp.com.co/software/2035759/taxdome) — 4.7/5 (3625 reviews)

## Opiniones

### "The default automation layer for any growth stack" — 4.0/5

> **Tony** | *9 de mayo de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably.
> 
> **Puntos en contra**: Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale.
> 
> Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow.

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### "Zapier - A good beginner-friendly automation platform" — 4.0/5

> **Cristian** | *13 de abril de 2026* | Servicios medioambientales | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps.
> 
> **Puntos en contra**: Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective.
> 
> Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n.

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### "Ran my business for years, now replaced by better APIs and AI" — 3.0/5

> **John** | *13 de marzo de 2026* | Marketing y publicidad | Valoración de la recomendación: 3.0/10
> 
> **Puntos a favor**: Extremely large, nearly comprehensive connections to software, with an easy non-technical setup, and helpful AI assistance.
> 
> **Puntos en contra**: Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related issues
> 
> Zapier enabled me for years to run a business with a lean team. However, the unspoken key is simply working with better softwares that have great APIs, as more native or AI-assisted connecting is happening everyday

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### "Makes our sales workflow easier." — 5.0/5

> **Andy** | *30 de julio de 2026* | Artículos deportivos | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Zapier has been instrumental in connecting various tools we use on a daily basis such as our email marketing software and our CRM. As a sales manager, I like how it automates follow ups with leads and helps us keep track of all tasks which saves us hours a week. Setting up triggers is not as time consuming as one would suspect, even for a non-technical person like myself. It’s a huge help in keeping customer data organized and actionable.
> 
> **Puntos en contra**: Sometimes, some integrations stop working for no apparent reason, slow down certain processes until we resolve the problem. Help articles are good but in emergency situations, I'd like to see the customer support getting back much faster. Additionally, pricing can get quite expensive when you require higher tiers, but of course that's something that we constantly check with regard to value for our team.
> 
> This one is a solid platform to automate repetitive tasks and software syncing. It is throughout the day, the time saved allows me to concentrate more on closing sales and helping out my team as a Sales Director. But it is not turnkey, rather, it does call for some work to make certain you have everything working effectively. It's had some ups and downs but it's made our department much easier to manage data and processes\!

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### "Great for My Workflow, Tough for My Clients" — 4.0/5

> **Michelle** | *21 de noviembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows.
> 
> **Puntos en contra**: The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated.
> 
> I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to.

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## Enlaces

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