Marketo Engage

4,3 (711)
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Automatización de marketing para marketing digital

Calificación general

4,3 /5
(711)
Relación calidad-precio
3,8/5
Funciones
4,3/5
Facilidad de uso
3,8/5
Asistencia al cliente
3,9/5

87%
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Opiniones de 711

Yosue
Yosue
Calificación general
  • Sector: Desarrollo de programas
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

La herramienta perfecta para empresas de diseño web, SEO y marketing

Revisado el 12/10/2023

Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y...

Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)

Puntos a favor

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Puntos en contra

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

Álvaro
Álvaro
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y...

Revisado el 14/5/2023

En general, Marketo Engage es una herramienta robusta y versátil para la automatización del...

En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Puntos en contra

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Efraín
Efraín
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Un software gigante y poderoso para email marketing y engagement

Revisado el 6/2/2023

Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Puntos en contra

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

MD Masoom
MD Masoom
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Indeed a Best-in-Class Marketing Automation Software

Revisado el 3/7/2019

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Puntos a favor

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Puntos en contra

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Razones para cambiar a Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Janelle
Calificación general
  • Sector: Construcción
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Semanalmente durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Awesome solution for managing marketing campaigns all form one place

Revisado el 9/12/2023

Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it...

Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it synced with our social channels, ad channels, and email and SMS platforms. It's main benefit has definitey been the time we've saved with it. Without it, we'd have to design and run our campaigns all by hand, whereas now, you can just whip up a campaign and run it across several platforms with one click. Other than that, it performs relatively well, has a lot of integrations, and isn't too overly priced. Would definitely recommend overall.

Puntos a favor

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Puntos en contra

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Alicia
Calificación general
  • Sector: Automoción
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Mensualmente durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my...

Revisado el 20/12/2023

Puntos a favor

I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads.

Puntos en contra

The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future.

Paulette
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

Drive a dynamic marketplace with viable marketing strategies with this platform

Revisado el 13/2/2024

Marketo is a reliable tool for optimizing and identifying actionable insights for strategic...

Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing.

Puntos a favor

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Puntos en contra

Optimizing marketing campaigns within Marketo Engage may require significant time,

Usuario verificado
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Marketo's a fantastic tool to consolidate all our ads efforts

Revisado el 8/8/2023

Marketo's truly a must-have if you have ad operations spread out over many channels. It brings...

Marketo's truly a must-have if you have ad operations spread out over many channels. It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it produces great-looking charts to boost decisin-making. A great tool overall

Puntos a favor

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Puntos en contra

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Jamie
Calificación general
  • Sector: Alimentación y bebidas
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 8.0 /10

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

Revisado el 21/5/2024

Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic...

Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Puntos a favor

Dynamic segmentation and tailored communications enhance engagement.
Immediate performance metrics for optimizing campaigns on the fly.
Effective management of email campaigns and multi-channel integration.
Suitable for businesses of all sizes with extensive integration options.
Intuitive design with extensive training and support resources.

Puntos en contra

High price point with potential additional costs for advanced features.
Steep learning curve and time-consuming implementation.
Requires technical expertise and can present integration challenges.
Some limitations in template options and feature flexibility.
Variable quality and response times in customer support.

Ephantus
Calificación general
  • Sector: Consultoría de gestión
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

My Experience With Marketo Engage

Revisado el 8/4/2024

Puntos a favor

It makes content management easy
Has amazing content delivery features

Puntos en contra

No issues as Marketo Engage has been amazing.

Usuario verificado
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 7.0 /10

Powerful but steep learning curve

Revisado el 31/8/2023

Puntos a favor

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

Puntos en contra

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

Usuario verificado
Calificación general
  • Sector: Maquinaria
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado Mensualmente durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Good marketing activities automation tool

Revisado el 15/11/2023

Overall experience is positive, the tool is intuitive and there are several useful functionalities...

Overall experience is positive, the tool is intuitive and there are several useful functionalities which could improve the marketing department performances

Puntos a favor

I like the advantages it gives in marketing activities automation such as email configuration, newsletter creation, leads generation and tracking

Puntos en contra

Integration of the tool in standard working environment could be easier, there are several most advanced tools with overlapping areas of functionality which could be used

Allan
Calificación general
  • Sector: Administración educativa
  • Tamaño de la empresa: 201-500 empleados
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 8.0 /10

Great Lead Generation Tool

Revisado el 20/2/2024

Puntos a favor

It is a great tool for lead generation from our website

Puntos en contra

It is a little pricey and we couldn't exclude some modules we don't use

Thierno Ousmane
Calificación general
  • Sector: Banca
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Marketo Engage, the e-mail Marketing booster.

Revisado el 17/2/2023

The platform is highly customizable, allowing users to tailor their campaigns to their needs and...

The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

Puntos a favor

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Puntos en contra

Handling the software may require several times to learn.

Ed
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

Revisado el 5/5/2022

My experience with Marketo has been amazing from the sales rep, our implementation specialist,...

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Puntos a favor

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Puntos en contra

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Razones para elegir Marketo Engage

We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

Razones para cambiar a Marketo Engage

Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.
Robert
Calificación general
  • Sector: Prensa
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 8.0 /10

Marketing on another level.

Revisado el 15/2/2024

Puntos a favor

Benn using this marketing tool for a while now and i know it would be a real hussle without it.

Puntos en contra

It is a little pricy but if you can afford it is worth.

Adolfo
Calificación general
  • Sector: Automoción
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 5.0 /10

Marketo Engage helps me track and manage marketing campaigns seamlessly.

Revisado el 19/12/2023

Puntos a favor

The customization options and automation features are game-changers.

Puntos en contra

The learning curve is steep, and the interface can be overwhelming at first.

Nitanshi
Nitanshi
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

An excellent Marketing Automation tool and very easy to use

Revisado el 3/4/2023

Marketo is expensive but if you want enterprise automation platform and you are heavily focused on...

Marketo is expensive but if you want enterprise automation platform and you are heavily focused on automation its the platform to go. You should have one very good marketo expert but once the implementation is done properly it runs very smoothly.

Puntos a favor

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Puntos en contra

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

Alternativas consideradas

HubSpot Marketing Hub

Razones para cambiar a Marketo Engage

Ease of use and great UX
Usuario verificado
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Comprehensive Marketing Automation

Revisado el 16/5/2023

Puntos a favor

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Puntos en contra

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Billie
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado Mensualmente durante Prueba gratis
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 2.0 /10

Great software, confusing to set up

Revisado el 29/3/2024

It’s a great software once you learn how to set it up however that will likely be difficult.

It’s a great software once you learn how to set it up however that will likely be difficult.

Puntos a favor

It’s a great software, lots of features

Puntos en contra

It was extremely confusing to set up and learn

Quinn
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Excellent for all businesses.

Revisado el 4/4/2023

Puntos a favor

Marketo Engage is a robust and easy-to-use digital marketing platform. It has a slew of automated and customizable features, as well as advanced lead generation and customer support. The system is simple to use and provides excellent feedback on marketing results.

Puntos en contra

The complexity of the user interface and the lack of customization options bothered me. Some features appeared to be hidden or difficult to find as well. Furthermore, I discovered that the amount of data and metrics available was limited when compared to other marketing automation tools.

Reunaldo
Reunaldo
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

My personal reviews for Marketo Engage

Revisado el 24/2/2023

Puntos a favor

I appreciated Marketo Engage's user-friendliness and clear interface. I was able to swiftly build and manage campaigns for my organization because it was easy to use and learn. The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success.

Puntos en contra

The user interface was among the aspects of Marketo Engage that I disliked the most. It had a clumsy, disorganized feeling. It was also challenging to find what I was looking for quickly due to the navigation's slight complication. In addition, it was difficult to modify reports and dashboards, and the analytics and reporting features were not as extensive as I had planned.

Usuario verificado
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

Features of Marketo Engage

Revisado el 1/3/2023

Puntos a favor

You may use Marketo Engage to automate different marketing tasks, like lead generation, email campaigns, and lead nurturing. You can also make customized campaigns based on the lead's interests and preferences. By providing relevant material, you may raise engagement and conversion rates.

Puntos en contra

For people who are not familiar with marketing automation, Marketo Engage can be complicated and challenging to use. For new users, the platform's abundance of features and capabilities can be overwhelming.Marketo Engage can be pricey, especially for small or startups businesses. It depends in how many features you need and how big your database is, the platform offers several price tiers.

Vincent
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

The most complete and powerful marketing automation software!

Revisado el 12/1/2023

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool...

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Puntos a favor

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Puntos en contra

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Usuario verificado
Calificación general
  • Sector: Internet
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

The best for your marketing automation

Revisado el 29/12/2022

Based on my own positive experience with marketo I would highly recommend to users

Based on my own positive experience with marketo I would highly recommend to users

Puntos a favor

Marketo helps me generate leads and prospects to increase my customer database. The interface is easy to use, best application in automating tasks

Puntos en contra

marketo works well for me I haven't had any problems yet