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Opiniones de 224

- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 2-10 empleados
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Probabilidad de recomendación 10.0 /10
Reporting y dashboard profesionales de manera sencilla e intuitiva
Revisado el 27/1/2023
Puntos a favor
Es un producto que inmediatamente te permite ver los resultados de lo que estás aprendiendo. Intuitivo en las construcción y personalización de los gráficos y filtros. Son muchas las tipologías de fuentes de datos que pueden alimentar tus gráficos. Es una herramienta que empodera.
Puntos en contra
Objetivamente no he detectado ningún punto negativo. Si tengo que evidenciar un deseo, me gustaría tener un más amplio catalogo de gráficos.
Alternativas consideradas
Microsoft Power BIRazones para cambiar a Looker
I'm using both.- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 51-200 empleados
- Software usado Semanalmente durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
DASCHBOARD como herramienta de monitorio a través de LOOKER
Revisado el 18/4/2023
Se han diseñado diferentes tableros a manera de DASHBOARD con distintas áreas de la empresa, en...
Se han diseñado diferentes tableros a manera de DASHBOARD con distintas áreas de la empresa, en donde es más fácil compartir la información en tiempo real, sin la necesidad de triangular los datos y mejorando el flujo activo de los datos para la correcta toma de decisiones.
Puntos a favor
Es fácil de usar y la interacción con el usuario permite el diseño de elementos visuales que son atractivos y fáciles de leer e interpretar, de forma clara y oportuna
Puntos en contra
En un inicio la comprensión para el desarrollo de los elementos que han de mostrarse en los tableros resulta un poco revoltoso, por lo que debes tener preferentemente un mapeo previo para ubicar las variables que se requieren utilizar y las fuentes de donde se obtendrá la información
- Sector: Marketing y publicidad
- Tamaño de la empresa: 51-200 empleados
- Software usado Mensualmente durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Reportes Mensuales
Revisado el 15/11/2022
Puntos a favor
Es una de las mejores herramientas para obtener informes con múltiples datos. Ofrece reportes de todo tipo y es completa.
Puntos en contra
Cuando haces combinaciones entre fuentes (como por ejemplo google ads - analytics) a veces se bloquea un poco.

- Sector: Desarrollo de programas
- Tamaño de la empresa: Trabajador autónomo
- Software usado Semanalmente durante 1-5 meses
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 10.0 /10
Facilita mucho la lectura de datos debido a su organizacion logica
Revisado el 9/10/2023
Satisfactoria, ver como organiza datos estructurados y complejos por semántica me impresionó...
Satisfactoria, ver como organiza datos estructurados y complejos por semántica me impresionó bastante
Puntos a favor
Es muy fácil de usar y su organización por semántica resulta muy útil para leer datos complejos, sobre todo a la hora de trabajar en desarrollo web o de apps
Puntos en contra
Requiere cierto conocimientos de TI para su uso

- Sector: Comercio minorista
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Excellent tool Data visualization and analytics
Revisado el 23/2/2023
Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn...
Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn for an individual. It is user friendly as well. Overall good experience from the tool. It is way better than Tableau and Qlik.
Puntos a favor
First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors.
Puntos en contra
The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF.

- Sector: Software informático
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Data analysis is simple using this application
Revisado el 14/2/2023
The most cutting-edge method for creating data experiences and products is called Looker. From a...
The most cutting-edge method for creating data experiences and products is called Looker. From a user perspective, Looker is incredibly simple to use. Clear filters let you access data that I need to execute my job on a daily basis, especially when I'm retrieving client health scores.
Puntos a favor
It is a great delight to strengthen my data analysis system. Scheduling reports is another great way to avoid acting as a middleman between various clients in my opinion. Flexibility, durability, the LookML Semantic layer, dependability, scalability, and the set of tools for modifying data experiences. Very versatile when it comes to writing code and showing tiles; the greatest aspect is the dynamic nature of the results presentation, which makes it easier to examine results while on the go.
Puntos en contra
There are fewer things that can be done at the tile level, which limits functionality. Such dynamicness is required for a more thorough dashboarding experience. Less restrictions on things, in my opinion, would allow me to dream a little greater. Additionally, the forecasting function may be improved. Just a bit more conviction in this amazing product would do.

- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Looker is a decent BI tool that can handle your needs.
Revisado el 12/2/2023
Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to...
Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to organise and construct dashboards to handle data from several sources in one location, it has significantly reduced the amount of time and effort we have to expend. It now has a considerable impact on decision-making that is BI driven, so far.
Puntos a favor
It allows several users to use and perform actions on the same amount of data available without affecting each others work. Enables us in creating compelling dashboards, meaningful reports with its set of internal tools, flexibility with its customization of the platform as per user's liking, keeping the data safe that is sensitive to the business with advanced encryption, user access control.
Puntos en contra
A little complex on the integration part with other system softwares is what I noticed as a struggle in my work environment. Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled reports disappear and filters aren't operating correctly.
- Sector: Automoción
- Tamaño de la empresa: 501-1.000 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 5.0 /10
Looker review
Revisado el 28/8/2023
After months of using it you slowly get more confident in the tool which has a tonne of insights if...
After months of using it you slowly get more confident in the tool which has a tonne of insights if you can filter down to it.
Puntos a favor
The ability to really deep dive into data and match multiple data sets together to find trend lines.Also the platform being compatible with so many datasets!
Puntos en contra
It's not the easiest tool to grasp when you first start using it. The ability to view and filter reports from the highest level down to deep niche data should be simplified.
- Sector: Construcción
- Tamaño de la empresa: 5.001-10.000 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
An excellent tool for us to do analyzes and find appropriate solutions.
Revisado el 19/1/2023
Looker helps automate most periodic reports, reduce the report compilation time, and increase team...
Looker helps automate most periodic reports, reduce the report compilation time, and increase team effectiveness. Since it works on all phones and tablets, we can always use it for various analysis methods and functions, as it helps us continually find the best solutions.
Puntos a favor
Looker allows companies to create all business intelligence initiatives using comprehensive data sorting and analysis features, from ideation to visualization. The platform is professional, easy to use, and integrates with many other programs, making data entry and export a breeze. Looker enables non-technical managers to use reports and dashboards to explore, discover, and view data dynamically. It also stores all data in the cloud, allowing the members to work together at any time and get the best results.
Puntos en contra
Looker is a great program that efficiently produces the best analytics, and with proper training, all members will complete tasks as required.
- Sector: Software informático
- Tamaño de la empresa: 501-1.000 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Looker works great for monitoring campaign performance
Revisado el 3/6/2023
Looker has helped us a lot with monitoring our ads' performance with data points that aren't...
Looker has helped us a lot with monitoring our ads' performance with data points that aren't available on the ad platforms already. Thanks to it, we can calculate our ROI better and make decisions accordingly.
Puntos a favor
Reports and dashboards are extremely simple to set up with Looker. It removed our need to ask for data all the time because it doesn't require much technical knowledge to be able to learn how to use it and we can all quickly fetch and chart most data with it on our own.
Puntos en contra
The support team is close to nonexistent and there aren't many support resources that explain how to do complex tasks with it.
- Sector: Marketing y publicidad
- Tamaño de la empresa: Trabajador autónomo
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 8.0 /10
Incredibly Powerful Analytics Platform
Revisado el 5/3/2023
It's been a refreshing change to see a tool able to visual data so effectively after using...
It's been a refreshing change to see a tool able to visual data so effectively after using competing mainstream analytics programs (Google and Adobe) for so long.
Puntos a favor
A client uses this analytics software, and I have been consistently impressed with the informative dashboards you can build to really dig deep into your website and app data as a cohesive unit. The depth of analysis, and the graphics to visual the data are far superior to competitors in a lot of ways.
Puntos en contra
It's not intuitive, and the client's internal analytics team had to set up all of the necessary dashboards because just logging in and poking around is not going to be even remotely enough to understand all Looker can do. It's not laid out in a similar logic as the other mainstream analytics platforms, which means there's a learning curve.

- Sector: Marketing y publicidad
- Tamaño de la empresa: 51-200 empleados
- Software usado Semanalmente durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Great tool for for real-time online dashboards
Revisado el 10/5/2023
I am able to access monthly and daily reports via Looker dashboards, which are linked directly to...
I am able to access monthly and daily reports via Looker dashboards, which are linked directly to our backend database. This allows me to monitor our team's performance in real-time and share valuable insights with my colleagues whenever necessary.
Puntos a favor
It brings me great joy to be able to generate and adjust my own dashboards with ease, thanks to the user-friendly self-service approach.
Puntos en contra
When you blend data speed seems to go down significantly
- Sector: Administración educativa
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Amazing Looker
Revisado el 25/2/2023
My over all experience is that it is really helpful and useful. It is amazing.
My over all experience is that it is really helpful and useful. It is amazing.
Puntos a favor
I like the most in Looker is that it allows me to visualize my data analysis and to explore and to understand my data efficiently. Also this platform has a wide variety of data sources. Aside from this it is also flexible and customizable and also allows me to make tables and graph for my data. It is also user friendly.
Puntos en contra
The most cons that I can say is that it is a quite expensive but the prize is worth it for it's uses and purpose.

- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 51-200 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Great Business Intelligence Tool that Makes Business Intelligent
Revisado el 14/3/2023
From using Looker along with Looker Studio and other integrations, I believe Looker is one of the...
From using Looker along with Looker Studio and other integrations, I believe Looker is one of the great BI tools to use for business-related tasks.
Puntos a favor
Some that I like the most about Looker include:1) Data visualization features that provide better accessibility and features for creators to set up their dashboards2) Very ease of use; features are not too complex to learn3) Multiple integrations that help creators connect their work with Looker in a short period of time4) Simplified displays for better visibility and appeal of data display
Puntos en contra
Some things that I like least about Looker include:1) Lack of functionality due to product lags2) Limited statistical features3) Integrations sometimes do not work well with Looker because of their limitations i.e. duplicate columns
- Sector: Marketing y publicidad
- Tamaño de la empresa: 2-10 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
One-Stop Solution For Exploring Real-Time Analytics with powerful analytics and collaboration...
Revisado el 27/4/2023
Since the beginning of my career, I've been using Looker for the past four years, and I can say...
Since the beginning of my career, I've been using Looker for the past four years, and I can say with certainty that it's a must-have and worthwhile program for any company or individual working with large amounts of data. Looker made it easy for me to explain complex data visualizations to my clients, a task that would otherwise be difficult. Looker has been an important tool in helping me reach my organization's goals. I have a lot of likes for this product and would suggest it to everyone who works in R&D or analysis.
Puntos a favor
1. Spectator ease of use is its greatest distinguishing feature. with . 2. Looker allows the user to learn more about the data (by creating insights and visualization). In other words, it shifts the workload from the analysts to a platform that can do the analysis independently. This helps with sizing. 3. Since Looker is a browser-based platform, it can be installed on any public cloud service and has flexible cloud database migration options.
Puntos en contra
I've noticed that dashboards take a long time to load when there is a lot of traffic. This is annoying, especially when we have a deadline to meet. 2. With scenes, the expense factor is much greater. It's the perfect answer for large organizations, but it can be very expensive for small teams and independent contractors.
- Sector: Marketing y publicidad
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Powerful for the Data Scientist, Friendly for the Business User
Revisado el 5/8/2015
Puntos a favor
When I first saw Looker (during a long BI evaluation process where we demo'd perhaps 5-10 tools) I knew it was what I had been hoping for in a BI vendor. The ease of dragging dimensions and metrics onto a canvas, the fluid way that you could generate reports, and the simplicity of drilling down into the source data all suggested this was a tool that had been built well from the ground up.
Other vendors seemed to trap you into a narrow view of your metrics, but with Looker the only restrictions were the ones built into your data model. It could easily flex to accommodate whatever data you wanted to look at.
The LookML language and the way Looker is designed to interact with your data is pretty brilliant. Even a non-data scientist and non-SQL user like me could get the hang of the basics ;)
The range of options, the configurability, the flexibility...all aces. Really you only get stuck by your imagination, the tool is powerful enough that you can solve most problems if you have the know-how.
The team is also great. Awesome culture, friendly support.
They have a continual flow of new features and improvements.
Puntos en contra
You do need a good BI person or ETL developer to really get the most out of this tool.
Setting up your data model really well and going to the outer limits to solve some particularly difficult queries are all things I would have had a hard time doing without technical resources on the team.
Of course it's possible Looker helps with a lot of this during implementation; we pretty much controlled our own because we had the folks in house to do it.
- Sector: Internet
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
We've been using Looker since about an year. Our leadership loves it!
Revisado el 6/10/2017
Our business users love the self-serv options that this provides. It drastically cut down the...
Our business users love the self-serv options that this provides. It drastically cut down the effort our analysts have to spend answering routine questions and allow them to focus more on the value added activities.
Puntos a favor
Things I like about this product:
1. Ease of use by our users - very intutive
2. Integration with our big data platform and databases. We use ours with Redshift and Aurora and they take most advantage of both systems.
3. Their super awesome customer support - always available chat who are really good at what they are doing.
4. Custom install options along with their hosted solutions.
5. Their whole team is involved with the product and customers top down. Really appreciate their responsiveness and customer-centric approach.
Puntos en contra
We really don't care about visualizations, but that can use some improvement to those who care.
The LDAP integration setup is a pain. It works well once it's all setup.
There is no roll-back once a version is installed. Work around is to restore from a backup. Would love to be able to do that as sometimes things don't always work the way we are used to and might require a rollback.
- Sector: Marketing y publicidad
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Great product!
Revisado el 13/6/2019
Looker has allowed us to make clean, consistent data for all of our campaigns available across our...
Looker has allowed us to make clean, consistent data for all of our campaigns available across our agency and externally to clients. This has significantly sped up the reporting process and increased the amount of time that we've been able to put into actual analysis. Also appreciate that Looker is constantly adding new functionality, and looking forward to see more chart types and integrations with other sources in the future.
Puntos a favor
Looker has been a game changer for us. It connects easily to our database and allows internal users to dig into our data and optimize media campaigns without having to write SQL code. The dashboards are easy to create and customize, and the fact that it can be embedded into a website allows us to share with clients without having to mess around with permissions.
Puntos en contra
Not exactly a con, but we tend to join most of our tables and clean our data in snowflake rather than Looker, so I can't speak to the advanced develop/derived table features.
- Sector: Organización de eventos
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Looker
Revisado el 25/6/2019
Looker has helped us provide higher quality information to our users in a more attractive and...
Looker has helped us provide higher quality information to our users in a more attractive and efficient manner. Our users are able to customize and share content in ways they couldn't before. Looker has eliminated manual report runs in many cases and definitely has created efficiencies that save time and money.
Puntos a favor
Looker allows you to work with virtually any data warehouse, and setup is not difficult. LookML is easy to work with, and allows non-developers to create content for their teams. Embedding Looker in our web app was relatively painless, and is a big improvement over our prior reporting system. Sharing content is super easy with scheduled reporting, and the variety of formats gives us solutions for different types of users.
Puntos en contra
I would like to see more visualization options, and enhanced capabilities with scheduling.

- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
I work as the lead BI developer and Administrator of Looker at my company.
Revisado el 5/10/2017
Puntos a favor
For your developers, the customer service is superior. They also do a great job reaching out to your primary users. With respect to frontend users, those using it for simpler data retrieval/review, their interface is rather easy to use and logical to work through. They do a lot to make the system as simple as possible. Only your BI developers and/or data engineering team can clutter the space.
Puntos en contra
If you decide to purchase the non-customized version, the color palette Looker uses is rather bland (More noticeable to executives and heavy users-most users will be fine with it though). The company's integrations are rather limited, but supposed to improve with Looker 5 (via the Action Hub). However, it seems that most integrations will require purchasing from third parties, instead of being a Looker hosted and "controlled" solution you purchase through them. That complicates the process.
- Sector: Internet
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado A diario durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
A great tool for exploring data
Revisado el 21/9/2019
I user Looker every day to create dashboards that I share within the company. At the same time I...
I user Looker every day to create dashboards that I share within the company. At the same time I use Looker to analyze data on ad hoc requests
Puntos a favor
It's really easy to create dashboards and reports. Even though we need to code some things it allows to be really flexible in the way you create and display data.
Puntos en contra
I had to learn more technical information, the code, and how to work with development and live versions of the models.
- Sector: Hostelería
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante 6-12 meses
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
5 Star Product
Revisado el 26/12/2022
Looker is a daily driver for me. We are helping to monitor how loyalty programs are performing for...
Looker is a daily driver for me. We are helping to monitor how loyalty programs are performing for our clients and Looker really allows us to dig into any questions the client might have for us, as well as any questions we might come up with on our own. Very customizable in the metrics that can be created in here and easy to deploy. Would recommend.
Puntos a favor
I like creating dashboards for clients. Looker has many different visualization options to choose from and these dashboards can be sent out on a regular recurring basis for our clients.
Puntos en contra
I wish there was a way to take the data visualization and embed that into a Powerpoint presentation. Sure, we can do this with taking a screenshot, and then pasting into Powerpoint, but I'd love to be able to manipulate the size, font, etc to fit with what I'm trying to show in Powerpoint.
- Sector: Deportes
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Looker is a very powerful and userfriendly tool
Revisado el 24/10/2017
Puntos a favor
The models, explores and looks are very easy to navigate once all set up. The SQL runner is a great feature that helps with querying the datasets that are available before diving in and creating explores. Dashboarding and sharing reports are also very easy with Looker. It makes increasing data visibility in the organisation very easy.
Puntos en contra
The visualisation features have come a long way over the years but sometimes it is still hard to customise visualisations.

- Sector: Marketing y publicidad
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Effective Marketing Data Analytics System.
Revisado el 27/8/2022
Looker is a powerful marketing and project data management software with a very flexible and useful...
Looker is a powerful marketing and project data management software with a very flexible and useful real time data analytics generation.
Puntos a favor
Looker has a very professional and easy interface to access and the ability to manage multiple marketing channels through Looker functions is excellent.
This platform reporting capability is on top and incredible leads management software and very easy to integrate to other platforms.
Puntos en contra
I have nothing to underline as a problem from the Looker functionalities, and the training when new to the tool is effective.
- Sector: Software informático
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 9.0 /10
A cheap, easy and robust tool for data visualization and reporting.
Revisado el 23/11/2022
Puntos a favor
Looker is currently the best data visualization tool out there for those that are on a budget. That is because Looker is free to use.
Puntos en contra
While Looker is relatively easy to use for those who have a data analytics background. I do think that Looker could be easier and more intuitive to set up. Especially setting up data sources can be tricky.