Opiniones de Act-On

We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.

I'd like to have more in-person user group opportunities to discuss best practices.

I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet.

It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format.

Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.

The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this.

Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK.

They will also negotiate your price far lower than others, to lock you into an annual contract.

- Email delivery is terrible
- Their support tried to help, but makes false promises on waiting
- Locked into a major contract, which even with their lack of performance, is tough to leave
- Their UI is really, really bad
- Barely any templates for things like landing pages, emails, etc.
- General data between modules is not easy to gather, collect or use for additional sales.

I like that I can build drip campaigns or send one-time emails. I also like using the send over time feature. I like the variety of options in how to customize email content.

The tool is clunky-not very user friendly. It takes too many clicks to get to the screen you want, whether it's changing a step in an automated program or checking email opens on a report. The reporting is very limited and makes my reporting process very manual because it doesn't provide what I need. Whenever I call customer service, there is at least a half an hour wait to get through. If I leave a voicemail, they do not call back. They email instead and provide very limited answers in the responses, so it takes multiple emails back and forth to get the information I need. The whole email process takes several days until my issue is resolved.

This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.

Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software.

It's functionality and diverse tools makes it the top-of-class when it comes to marketing automation platforms.

In recent months, the customer service has not been as strong as in the past. It seems like it takes more than 48 hours to get questions/concerns of mine answered.

Very simple user interface. With a team spread out across the country, there was no problem in teaching everyone how to use this platform. Really like that I can schedule out my email for time zones, that is a great feature.

Sometimes painfully slow to run. Also, help desk would take a long time to respond to a request that would be marked as urgent. While I understand a small company is not biggest fish to fry, it would be nice to have responses within an hour if marked urgent during normal business hours.

Ease of use from start to finish- fairly intuitive software so it is easy to train new folks on, too!

the layout has some glitches every once & a while- looks one way in review pane & then totally different in the test send.

The ease of reporting and how well it integrates with Salesforce

the customer service can take a while to resolve an issue

Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

The customer support, they are very quick to respond and follow-up.

The ease of use you could be improved. More tutorials on new features.