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Opiniones de 253
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
One of the Best Marketing Automation Programs I've Ever Used
Revisado el 15/5/2018
My sales and marketing team had so many benefits from this software. The marketing and data...
My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too!
Puntos a favor
I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically based on file status, etc) could be pulled into ActOn for campaigns.
Next, it integrated with our website - it also has the ability to design your own website within ActOn that allows for even more neat features. It tracked users across emails & webpages and the reports allowed us to drill down to specific geographical areas of activity, key words used, which pages they were on and for how long, etc. It also gave a numerical value (that you can custom set) to each action and at a certain point could put that contact into a sales cycle or send an alert to the sales team to reach out to them.
Lastly, the automated marketing feature was THE BEST. You have the ability to design a multi-faceted campaign that could run for a set amount of time, or indefinitely. What I found to be the cherry on top was that you could set actions for contacts who didn't do certain things (didn't click, didn't open, etc) and then repeat steps or put them into different tracks.
As huge as this program seems, it was also incredibly easy to navigate. Saved our teams a lot of time and energy.
Puntos en contra
The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc.
Respuesta de Act-On Software
Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution.
Happy Marketing!
Sarah
- Sector: Muebles
- Tamaño de la empresa: 51-200 empleados
- Software usado Otro durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Powerful and user friendly marketing automation suite with excellent customer support
Revisado el 1/3/2018
We've been able to bring our marketing data into one place and create a more unified platform from...
We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.
Puntos a favor
We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.
Puntos en contra
You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
Revisado el 31/10/2013
Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life,...
Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life, pensions) for midsize companies in Brazil. Our sales process is based on inside sales cold calling clients to schedule face-to-face visits with our sales consultants. We already have a great telemarketing platform, and we wanted to extract more value from the interactions we have with our prospects, especially when it's not yet time to schedule a face-to-face visit. Before Act-On, we only scheduled a follow-up call after a given time, determined by the inside sales agent according to client response.
We found Act-On as an affordable and flexible solution to our marketing automation needs. We particularly liked their "no commitment" sales approach, with month to month billing, no contracts, no upfront setup fees.
Implementation was easy, we were able to figure out how to do it ourselves. Business support is very weak, though. Interactions are very superficial, and the sales rep (who, thankfully, continued to be accessible to answer our questions) is more knowledgeable about the software and real marketing applications than the designated Customer Success Managers (who we don't feel are very invested in our success).
Its functionality is basic but complete. The content manager (for Landing Pages, for example) is quite basic, but once you figure out how to use it, it does what you need done. Lead scoring works fine, as do Automated Programs. It could have better designed templates for emails and landing pages; the ones provided are dreadful.
There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability. For some reason, most of the email I send through Act-On doesn't make it to my clients' inboxes. I have trying to address this issue with Act-On's deliverability team, but it seems to be something they have resigned to convince their customers to live with. Our clients are in Brazil, so they tried to convince me that this is a problem specific to Brazilian ISPs. I believed this, until I made a test a couple weeks ago. I sent test messages to all ISPs I could create an account on: UOL, Locaweb (Brazilian), GMail, Google Apps, Outlook.com, iCloud, and Yahoo. It turned out that all messages sent to Brazilian ISPs actually made it to their inboxes. The problem was with Google hosted email accounts (100% of the messages I sent went to junk/spam; they didn't even make it to the new Promotions tab), Outlook and Yahoo. So, even if you are in the U.S., look out for poor deliverability.
- Sector: Software informático
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Excellent Segmentation and Automation Tools
Revisado el 10/9/2018
Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.
Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.
Puntos a favor
Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.
Puntos en contra
The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.
Respuesta de Act-On Software
So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.
- Sector: Transporte/transporte en camión/ferrocarril
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Great Automation Program, Especially for SugarCRM Users
Revisado el 25/11/2019
Puntos a favor
Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.
Puntos en contra
I'd like to have more in-person user group opportunities to discuss best practices.
Razones para cambiar a Act-On
Integration to SugarCRMRespuesta de Act-On Software
Thank you so much for the positive feedback! We actually did a user group series this fall (London, Irvine, Chicago) and will do many more in 2020. Hopefully, you can join us in 2020. In the meantime, I would encourage you to leverage Act-On Connect, our customer portal and the vibrant community to share best practices and pose your questions. You can find it here: https://connect.act-on.com/hc/en-us
Cheers!
Sarah

- Sector: Organización de eventos
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Some great features but a lot of big flaws (haven't used it for 2 years)
Revisado el 28/4/2020
It did some things really well, but other things really poorly. I'm not sure how much they've...
It did some things really well, but other things really poorly. I'm not sure how much they've improved these past couple years, but I would only use them again if I were to lock in a heavily discounted rate and needed an instant bi-lateral sync between Salesforce and my automation platform.
Puntos a favor
- Their support team was stellar
- Their Salesforce integration is the best I've seen in a Marketing Automation Platform
- Their list segmentation system features were fantastic
- We were early subscribers to act-on so we had a really cheap rate
Puntos en contra
I haven't used this software for a couple years, so they may have improved a lot but here were some of my major gripes:
- Extremely difficult to track lead sources
- Integration with ad platforms wasn't very good
- Landing page builder was terrible
- Lots of limitations with forms
- Email builder was quite painful to use but they made some improvements along the way while I was using them
- Sector: Edición
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 10.0 /10
Dynamics Compatible, Great Value
Revisado el 7/9/2018
An unexpected benefit has been in the customer support department. Proactive email drips for recent...
An unexpected benefit has been in the customer support department. Proactive email drips for recent purchasers helps that team provide great service consistently through scheduled email programs with tips and tutorials.
Puntos a favor
The Dynamics integration was a crucial part of my decision to adopt this software for my company. Ease of use is comparable to any other robust marketing automation tool. We've seen huge value in this purchase.
Puntos en contra
Unfortunately the software does not function well on iOS devices.
Respuesta de Act-On Software
We love hearing your feedback. Thanks for sharing your review! Great to hear that you're benefitting from the new customer tutorials, tips and tricks. If you haven't already, please check out the Act-On User Community as another great resource for best practices and product suggestions. https://community.act-on.com/home

- Sector: Edición
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 5.0 /10
This is really a marketing tool that has build some features for salespeople
Revisado el 19/7/2018
Puntos a favor
I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.
Puntos en contra
It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.
Respuesta de Act-On Software
Hi Layne,
Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor.
If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home
It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users.
Thanks!

- Sector: Aerolíneas/aviación
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Good alternative for Pardot, but not as comprehensive
Revisado el 12/3/2019
Puntos a favor
Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet.
Puntos en contra
It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format.
Respuesta de Act-On Software
Hi Brian,
Thanks for taking the time to share a review on Act-On. We really appreciate your feedback.
If you haven't done so already, I'd encourage you to check out the Act-On User Community for great tips, tricks and best practicing sharing. https://community.act-on.com/home
Thanks!
Sarah

- Sector: Investigación
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 4.0 /10
I use this software regularly (almost every day) for work as a marketing specialist.
Revisado el 28/4/2018
Puntos a favor
Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.
Puntos en contra
The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.
Respuesta de Act-On Software
Hi Stephanie,
Thanks for posting your review. We really appreciate your honest feedback and take it to heart.
Best,
Sarah
- Sector: Seguros
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
ActOn -- act on it!
Revisado el 7/9/2018
ActOn allows me to get important professional messaging out to my target audience in a timely...
ActOn allows me to get important professional messaging out to my target audience in a timely basis. I am impressed with their can-do customer support team. They always help me figure out a solution to building content. The software wear offers so much in terms of content marketing, form building and automated drip campaign functionality. The email content reporting and tracking is also very good.
Puntos a favor
I think you will find ActOn easy to use. I can quickly develop an email and define a target list and send as easily to 10 people or 100,000 people. I also like the reporting and graphs associated with a campaign. I also find the Form editor very valuable b/c I can quickly create a business need survey in a matter of minutes for my internal customers. The responses are easy to analyze b/c they are in spreadsheet form.
Puntos en contra
ActOn recently rolled out a new forms editor and they did not bring over the reporting URL feature from the Classic Form editor...this would make it easier for my internal customers to pull data vs having me pull the data for them.
Respuesta de Act-On Software
Hi Rick,
Thanks so much for posting your review!
We appreciate your candor and will share your feedback with the product team. They continually work to improve Act-On for customers like you.
All the best,
Sarah
- Sector: Almacenamiento
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Act-On for small B2B business
Revisado el 21/5/2019
We needed a platform to help us segment and reach customers across many varied products lines, and...
We needed a platform to help us segment and reach customers across many varied products lines, and this has helped. Adding in customer service analytics and social media mindshare, and we are pleased with what Act-On provides.
Puntos a favor
Ease of use is first and foremost. To create, segment and automate emails of value that will reach our varied customer base is key for us. The social media aspect of Act-On is also a valued feature that not only allows us to plan when our content is shared but what content hits at the right time. We don't use the scoring as much as most companies probably do, but our dive into behavioral analytics through Act-On is yielding great results as well.
Puntos en contra
Main dislike: More personalization for our sales force to view how their customers are responding. Dashboard is fine, for sure, but we'd love a better way for them to witness the contacts happening.
Respuesta de Act-On Software
Thanks for the great feedback. If you haven't already, check out the Act-On User Community for best practice sharing. You'll also find a recent on-demand webinar there about Act-On and Sales Enablement.
https://community.act-on.com/home
Cheers!
Sarah
- Sector: Consultoría de gestión
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 2.0 /10
Terrible email delivery, customer support issues not fixed, but huge promises by sales for...
Revisado el 21/5/2018
No benefits when looking back, lots of time, and money lost.
No benefits when looking back, lots of time, and money lost.
Puntos a favor
The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this.
Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK.
They will also negotiate your price far lower than others, to lock you into an annual contract.
Puntos en contra
- Email delivery is terrible
- Their support tried to help, but makes false promises on waiting
- Locked into a major contract, which even with their lack of performance, is tough to leave
- Their UI is really, really bad
- Barely any templates for things like landing pages, emails, etc.
- General data between modules is not easy to gather, collect or use for additional sales.
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
clunky, mediocre, customer support is hit or miss and hard to get a hold of
Revisado el 3/5/2018
Puntos a favor
I like that I can build drip campaigns or send one-time emails. I also like using the send over time feature. I like the variety of options in how to customize email content.
Puntos en contra
The tool is clunky-not very user friendly. It takes too many clicks to get to the screen you want, whether it's changing a step in an automated program or checking email opens on a report. The reporting is very limited and makes my reporting process very manual because it doesn't provide what I need. Whenever I call customer service, there is at least a half an hour wait to get through. If I leave a voicemail, they do not call back. They email instead and provide very limited answers in the responses, so it takes multiple emails back and forth to get the information I need. The whole email process takes several days until my issue is resolved.
Respuesta de Act-On Software
Hi Amber,
Thanks for your honest feedback. We appreciate it and take it to heart. I'm sorry you've had some frustrating experiences. I will be sure to let your Account Manager know so that we can address your concerns.
Thanks,
Sarah
- Sector: Software informático
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Budget-friendly marketing automation that does what we need
Revisado el 20/3/2018
We've worked with Act-on for more than three years and have appreciated what it accomplishes for...
We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative.
Puntos a favor
The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions.
Puntos en contra
It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task.
- Sector: Hostelería
- Tamaño de la empresa: 11-50 empleados
- Software usado Semanalmente durante Más de un año
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Probabilidad de recomendación 7.0 /10
Great but with a learning curve
Revisado el 25/2/2020
It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire...
It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.
Puntos a favor
This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.
Puntos en contra
Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software.
- Sector: Servicios financieros
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Act-On Is An Excellent Tool
Revisado el 11/9/2018
Act-On is the engine that my marketing success runs on.
Act-On is the engine that my marketing success runs on.
Puntos a favor
It's functionality and diverse tools makes it the top-of-class when it comes to marketing automation platforms.
Puntos en contra
In recent months, the customer service has not been as strong as in the past. It seems like it takes more than 48 hours to get questions/concerns of mine answered.
Respuesta de Act-On Software
Love hearing that "Act-On is the engine that your marketing success runs on"...that's awesome!
The Support Team is working around the clock to help customers. Thanks so much for your patience.
Please check out the Act-On User Community for additional resources here: https://community.act-on.com/home
Cheers!
- Sector: Redacción y edición
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Easy to use
Revisado el 27/2/2019
Overall great experience with the platform. The ease makes the biggest difference.
Overall great experience with the platform. The ease makes the biggest difference.
Puntos a favor
Very simple user interface. With a team spread out across the country, there was no problem in teaching everyone how to use this platform. Really like that I can schedule out my email for time zones, that is a great feature.
Puntos en contra
Sometimes painfully slow to run. Also, help desk would take a long time to respond to a request that would be marked as urgent. While I understand a small company is not biggest fish to fry, it would be nice to have responses within an hour if marked urgent during normal business hours.
Respuesta de Act-On Software
Thanks for your feedback, Sara. We've made recent updates that have greatly improved the speed and performance of the platform. The Act-On User Community is another great resource for your questions, tips, tricks, and best practices. You can access it here: https://community.act-on.com/home
Cheers!
- Sector: Marketing y publicidad
- Tamaño de la empresa: 10.000+ empleados
- Software usado A diario durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 4.0 /10
surprised (not a good way)
Revisado el 14/1/2019
Let met take an example. You want to create a decent marketing automation campaign. For this, you...
Let met take an example. You want to create a decent marketing automation campaign. For this, you need to create landing pages but first, landing pages templates. oh, I want forms in it so lets create some forms templates to create a form for this landing page template. You do your landing page etc.. and you need to change something in the form. You must go to forms, edit the form to modify it in the templates..... Why not on the go actions ? this would make so much less clicks and back and forth actions... The preview mode for the landing pages is not very a preview mode because you can't really preview all things (like hoovering colors changing on a button, actions on buttons etc) so what is the point ? Maybe I don't really understand your way of thinking but the tool seems to be made by programmers who are not really into User Experience and User Friendly stuffs.
This is maybe a bit too critical but this is my honest review of a intense user.
Puntos a favor
We like the fact that is it powerfull and we have so much possibility with it
Puntos en contra
BUT the way to get things done is not very straight foreward. for example, you don't have any customer support - just deal with the manual and the community (this business model is used by sub brand of big brands), the fact that it is not very user friendly (no possibility to edit pictures directly in the landing pages / emails..).
- Sector: Comercio mayorista
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 5.0 /10
Satisfied with product
Revisado el 14/9/2018
I think Act-On is a great tool for marketing. I've been using it for the past year and a half and...
I think Act-On is a great tool for marketing. I've been using it for the past year and a half and finally feel confident with it. It does take time to understand everything, but customer service and the free webinars have been a huge help.
Puntos a favor
Once you figure it out, it's a very simple tool to use and can be easily accessed.
Puntos en contra
The form set-up. I think the set-up is complicated & could use some tweaking. I don't like that you have to create a new form (when pulling the data) if you add anything new into the original form.
Respuesta de Act-On Software
Thanks for posting your review. I hope you'll check out the Act-On User Community...it's a great resource for best practices, tips, tricks and sharing your product suggestions.
https://community.act-on.com/home
Cheers!
- Sector: Tecnología y servicios de la información
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
ActOn rocks
Revisado el 21/5/2019
as our Marketing automation platform we use ActOn daily for lead gen email campaign send, as well...
as our Marketing automation platform we use ActOn daily for lead gen email campaign send, as well as client communications.
Puntos a favor
Ease of use from start to finish- fairly intuitive software so it is easy to train new folks on, too!
Puntos en contra
the layout has some glitches every once & a while- looks one way in review pane & then totally different in the test send.
Respuesta de Act-On Software
Hi Terri,
We think YOU rock! Thanks so much for posting a review for Act-On. We value and appreciate your feedback.
Cheers!
Sarah
- Sector: Propiedad inmobiliaria
- Tamaño de la empresa: 11-50 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Act-On Review
Revisado el 21/5/2019
Puntos a favor
The ease of reporting and how well it integrates with Salesforce
Puntos en contra
the customer service can take a while to resolve an issue
Respuesta de Act-On Software
Hi Michael,
Thanks so much for posting a review for Act-On. We really appreciate your feedback. We've recently added chat support as an additional channel for help. Initial feedback has been very positive. Check it out... https://university.act-on.com/Your_Account/Act-On_Support/Contacting_Act-On_Support
Cheers!
Sarah
- Sector: Traducción y localización
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 8.0 /10
Act-On review
Revisado el 10/9/2018
Puntos a favor
Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.
Puntos en contra
Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.
Respuesta de Act-On Software
Thank you for your feedback. We love hearing from customers.
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Fuente de la reseña
Calificación general
- Facilidad de uso
- Asistencia al cliente
Revisado el 1/11/2013
When it came to a marketing automation solution, our organization took the Goldilocks approach:
F...
When it came to a marketing automation solution, our organization took the Goldilocks approach:
First, we tried Pardot and found that it really didn't deliver what we were looking for. Their lack of lead attribution functionality just didn't work for us. We wanted to be able to connect the dots on sales and marketing touches but ultimately know which touch landed us the business. The process that Pardot defined for us meant that we had to add several steps to our own process. It was not what we expected out of an automated program.
Second, we tried Marketo and found that it was overwhelmingly complicated. Again, not what we expected out of an automated system. Not only was it complicated to set up campaigns, but it was also complicated to get some assistance if we ran into a problem. We'd have to put in a ticket, call to follow up, wait for someone to get back to us and then wait for them to hear back from overseas trainers and developers to get back to them so they could circle back around to us. Several times, we were told that we needed to pay for some additional add-on or additional training.
Finally, we moved to Act-On and they have been "just right." Our implementation was a breeze, and the software does exactly what we want it to do - and then some. As with any new software, we had questions and user issues, etc. but the Act-On crew was always there with answers - sometimes within minutes of us contacting them! The software is great, but what makes Act-On different is their team. It's comforting to know that we have advocates there that really want us to succeed.

- Sector: Aprendizaje en línea
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante Más de dos años
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 7.0 /10
Act-On Review
Revisado el 10/9/2018
Puntos a favor
The customer support, they are very quick to respond and follow-up.
Puntos en contra
The ease of use you could be improved. More tutorials on new features.
Respuesta de Act-On Software
Hi Kasey! Thanks for your review. I encourage you to check out Act-On's User Community for additional resources and best practice tips. You'll find it here: https://community.act-on.com/home