Mixpanel

4,5 (138)
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La plataforma más avanzada de analíticas e implicación

Calificación general

4,5 /5
(138)
Relación calidad-precio
4,2/5
Funciones
4,4/5
Facilidad de uso
4,1/5
Asistencia al cliente
4,2/5

93%
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Opiniones de 138

Gabriela
Gabriela
Calificación general
  • Sector: Comercio minorista
  • Tamaño de la empresa: 5.001-10.000 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Un excelente software para analizar y visualizar datos

Revisado el 26/6/2023

Como agente de servicio al cliente, utilizamos Mixpanel para rastrear y analizar el comportamiento...

Como agente de servicio al cliente, utilizamos Mixpanel para rastrear y analizar el comportamiento de los usuarios en nuestra plataforma. Esto nos permitió identificar patrones de uso, identificar áreas de mejora y personalizar nuestras respuestas para ofrecer una experiencia de atención al cliente más efectiva y satisfactoria.

Puntos a favor

Mixpanel ofrece una amplia gama de funciones de análisis y visualización de datos, lo que permite a los usuarios comprender mejor el comportamiento de los usuarios, tomar decisiones basadas en datos y optimizar estrategias de negocio.

Puntos en contra

Algunas de las funcionalidades más avanzadas de Mixpanel pueden requerir conocimientos técnicos y habilidades de análisis de datos, lo que puede suponer una curva de aprendizaje para aquellos usuarios menos familiarizados con estas áreas.

Romaric
Romaric
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 2-10 empleados
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Mixpanel

Revisado el 11/2/2023

Mixpanel helps us to measure how customers engage and interact with our services which tremendously...

Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

Puntos a favor

Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

Puntos en contra

Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

Luis
Luis
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

The king for product Analytics

Revisado el 1/11/2023

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product...

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

Puntos a favor

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

Puntos en contra

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Joe
Joe
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 4.0 /10

Would like to see more features

Revisado el 16/12/2018

Puntos a favor

It's a place where we can store and view important data points.

Puntos en contra

It's not easy to see what you need to from the data. Lacks a lot of features and functions.

Yuvan
Yuvan
Calificación general
  • Sector: Administración educativa
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Best decision to use Mixpanel

Revisado el 27/7/2023

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the...

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

Puntos a favor

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

Puntos en contra

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Mohammed
Mohammed
Calificación general
  • Sector: Construcción
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Customer data management by Mixpanel

Revisado el 17/12/2022

Experience is good so far we are able to use the software effectively to understand our user...

Experience is good so far we are able to use the software effectively to understand our user behavior and understand where we need to improve

Puntos a favor

We use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software

Puntos en contra

Sometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials

Kowshik
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: Trabajador autónomo
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Mixpanel for usability tracking

Revisado el 16/9/2023

Puntos a favor

We are using mixpanel for user activity tracking in the product, its very useful to keep track of customer activity incase of error also.

Puntos en contra

Access to dashboard is very limited and able to create less charts only.

Ayoub
Ayoub
Calificación general
  • Sector: Aprendizaje en línea
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 5.0 /10

Hard to use at the beginning but it's a great tool after all

Revisado el 6/2/2021

it remains a good and affordable tool after all i wish if they can approve their features more

it remains a good and affordable tool after all i wish if they can approve their features more

Puntos a favor

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

Puntos en contra

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

Niccolo
Calificación general
  • Sector: Energías renovables y medio ambiente
  • Tamaño de la empresa: 2-10 empleados
  • Software usado Mensualmente durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

Great for studying user behaviour - works perfectly with low code

Revisado el 13/11/2023

I was suggested Mixpanel by a friend of mine, it took me very little time to implement it on my...

I was suggested Mixpanel by a friend of mine, it took me very little time to implement it on my webapp, and have most of the user-behaviour tracking features in place. The dashboard is very easy to use and this allowed me to see the results immediately. You need to know what users do on your platform or website, and this was an effortless winner.

Puntos a favor

Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp.
It integrates seamlessly with low-code platforms, such as Bubble.
It offers a highly customisable set of features, and you can track basically any action on your website.
Their UI is easy, setup time is very short.
It's also very conveniently priced, so great for bootstrapped projects.

Puntos en contra

In my experience, I still have to find negative sides, or features that are missing. Overall a great product, easy to implement, and conveniently priced. It's a solid solution, with not many negative sides to it.

Francesco
Francesco
Calificación general
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 8.0 /10

Management of digital marketing

Revisado el 21/10/2018

It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance...

It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.

Puntos a favor

The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

Puntos en contra

The difficulty of implementation and the non-accuracy of data

Masa
Calificación general
  • Sector: Maquinaria
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Very useful for monitoring usuage

Revisado el 31/10/2023

Puntos a favor

Ease to capture overall picture and also dig into the detail

Puntos en contra

Inflxibility of user interface in the detail view mode

Nolan
Calificación general
  • Sector: Comercio minorista
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

Mixpanel Review

Revisado el 22/10/2021

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program....

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.

Puntos a favor

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

Puntos en contra

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

Usuario verificado
Calificación general
  • Sector: Internet
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Data tool for more established companies

Revisado el 16/8/2018

When working Mixpanel is fantastic. It can help companies see their acquisition, activation,...

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Puntos a favor

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Puntos en contra

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

Bhaumik
Calificación general
  • Sector: Internet
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

All your product Analytics in One place

Revisado el 16/8/2021

Puntos a favor

Help us craft the best funnels to optimize product decisions

Puntos en contra

Saving dashboards and retriving them sometimes acts wierdly

Alternativas consideradas

Amplitude

Razones para cambiar a Mixpanel

Start-up credits
Aman
Aman
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 501-1.000 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 9.0 /10

Go to tool for Dashboarding

Revisado el 25/7/2021

Overall I am really satisfied with the software for my daily use. It really is a value for money...

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Puntos a favor

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Puntos en contra

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Rajeesh
Calificación general
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Mixpanel is an awesome tool for tracking users events

Revisado el 16/3/2023

My overall experience with Mixpanel was great always been a go-to tool when comes to analysis and...

My overall experience with Mixpanel was great always been a go-to tool when comes to analysis and research.

Puntos a favor

Mixanel's Insights & Funnel feature is really helpful to understand users' activity on the product. It helped me improvise the UX of the dashboard and helped me with my research part too.

Puntos en contra

The flow feature on the Mixpanel is something this I have used least and was a little useful. Mixpanel also doesn't fetches and creates events automatically, the developer has to create the event all the time.

Viktor
Calificación general
  • Sector: Comercio minorista
  • Tamaño de la empresa: 11-50 empleados
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 8.0 /10

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Revisado el 15/5/2018

Incredibly strong application for assessing data and customer behaviour - perfect for serving...

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Puntos a favor

-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track

Puntos en contra

-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create

Anurag
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Honest Mixpanel Review

Revisado el 20/11/2022

Mixpanel is being used by our company to generate daily client outreach and strategise our...

Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

Puntos a favor

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Puntos en contra

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Jovan
Jovan
Calificación general
  • Sector: Software informático
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 10.0 /10

Savvy tool for advanced product marketers

Revisado el 3/12/2019

Without MixPanel we would wander in the dark without clear guidance.

Without MixPanel we would wander in the dark without clear guidance.

Puntos a favor

MixPanel offers very important metrics related to product analysis which creating our path to the improvement of our software. I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

Puntos en contra

You really need to invest a lot of time to learn and understand how reporting works, how to create dashboards and other things.

Magnus
Magnus
Calificación general
  • Sector: Edición
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

Better than Google Analytics

Revisado el 3/2/2019

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers...

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

Puntos a favor

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel

Puntos en contra

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

David
Calificación general
  • Sector: Servicios financieros
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Otro durante Más de un año
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Asistencia al cliente
  • Probabilidad de recomendación 7.0 /10

Incredibly powerful marketing tool with the best support engineers in the world

Revisado el 10/3/2018

Great advanced marketing software that allows you to send REALLY effective marketing messages if...

Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.

Puntos a favor

The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

Puntos en contra

It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.

Adarsh
Calificación general
  • Software usado Semanalmente durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Relación calidad-precio
  • Facilidad de uso
  • Probabilidad de recomendación 8.0 /10

Great even tracking platform

Revisado el 27/3/2018

Puntos a favor

Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

Puntos en contra

There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.

Jose F.
Jose F.
Calificación general
  • Sector: Internet
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Otro durante Más de dos años
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 10.0 /10

Mixpanel helps track user behavior and measure success for your application

Revisado el 13/6/2020

I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in...

I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

Puntos a favor

It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.

Puntos en contra

Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.

Usuario verificado
Calificación general
  • Sector: Internet
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Semanalmente durante Más de un año
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

Tracked our usage data effectively

Revisado el 9/12/2019

Mixpanel is recommended but I would review your requirements to see that it's the right tool for...

Mixpanel is recommended but I would review your requirements to see that it's the right tool for your business needs.

Puntos a favor

Mixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.

Puntos en contra

We had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.

Usuario verificado
Calificación general
  • Sector: Hospital y atención sanitaria
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante 1-5 meses
  • Fuente de la reseña

Calificación general

  • Facilidad de uso
  • Probabilidad de recomendación 9.0 /10

Mixpanel review

Revisado el 29/4/2019

We are an SaaS startup, and are trying to accomplish two things with Mixpanel: 1) understand for...

We are an SaaS startup, and are trying to accomplish two things with Mixpanel: 1) understand for what and how our clients are using our system, so we can help them utilize ALL features; and 2) increase internal and external satisfaction by updating our knowledge base based on our Mixpanel data to reduce support tickets and increase client retention.

Puntos a favor

Mixpanel is awesome and really helps you make the most of your website or platform. Flows and funnels are key to better understanding how people use our site and what paths they take to complete various tasks that we could make easier for them.

Puntos en contra

So far, there's really nothing I've discovered that I don't like about Mixpanel.