Opiniones de Zoho Campaigns

Lo más atractivo de la herramienta es lo fácil de usar que es y su apartado de segmentación y automatizaciones así como la posibilidad de poder enviar campañas de GDPR, y HIPA

Las landings y formularios, muy desfasados y poco personalizables. Y el registro de auditoría no arroja prácticamente ninguna información y no es descargable, sería interesante que se pudiera filtrar por instancia , registro de auditoría de biblioteca, de campañas, de automatización, de segmentos, así como poder crear copias de seguridad de datos, cosa que hasta la fecha no existe en la herramienta.

Perfecta para analizar y estudiar las campañas publicitarias de tu empresa de una forma muy precisa. Es totalmente compatible con Zoho CRM y además, combinadas, funcionan a la perfección, se sincronizan muy bien.

Al principio, es algo difícil de manejar, recomiendo que alguien te lo implemente para poder sacarle el máximo partido.

Lo que más me gusta de Zoho Campaigns es la facilidad para configurar las campañas y los informaes que obtengo sobre los resultados.

El tiempo de carga de algunas funciones es realmente lento y se tilda.

Interfaz intuitiva, rápida y fácil de utilizar. Tienes un gran abanico de opciones disponibles y funciona realmente bien para automatizar campañas y hacerles seguimiento.

Necesitas alguien con experiencia para sacarle el máximo partido, ya que no es de las más fáciles de manejar. El servicio al cliente también podría ser mejor.

Es relativamente sencillo de usar. Si además tienes cualquier otro producto de Zoho (Zoho CRM, Bigin...) podrás sincronizar contactos y listas.

No tiene el mejor servicio al cliente del mundo, pero con un poco de esfuerzo puedes arreglar el prob lema que tengas.

Las campañas son exitosas y me gusta mucho la interfaz

Lo que mas me gusta es la interfaz sencilla.

Facilidad en el uso, herramientas diversas

Pocos emoticones para el título de los correos electrónicos

Utilizaba este software para probar el envio de sms desde el desarrollo y comprobar el sms y el formato y no ella preciso e inmediato

El acceso se convierte aveces en algo complicado

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

To be honest there is price list made me bit confused, took time to understand.

Recent face-lift made it easier to work with. There were new anti-spam updates too.We got new subscribers by using their embedded forms. The product is easy to use but has help pages at the ready just incase. I had no problem with custom fields and that was a relief.Integrates with the Zoho-verse of products.

Price can spiral if you don't keep track of your "credits", there are better contenders in the value for money category.

It has templates that we can use to customize and create good looking marketing materials like emails and social media content

Customer support sometimes is too slow to respond to questions on time, and, interface needs s improvement

Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses.Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.

Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time.Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.

Zoho campaigns have almost all the features required to run your marketing campaigns. I think the good part is it's inside the Zoho ecosystem so if you are using Zoho for managing Sales/CRM etc then it makes a lot more sense to run campaigns as well.

There are a lot of issues with the products. User Interface and interactions is so complex that it needs the training to learn the depth of Zoho Campaigns. Integration between the Zoho products can be improved further. One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not possible.

It is great platform, easy to use and very efficient for mass campaign

everything is ok so far, there is nothing major to mention

The set up was pretty easy and effective. Very affordable and easy to scale with

I didn't have any significant issues with it

The ability to send emails that pass through spam detection/

There are no cons to the service. It is great

Easy to use. easy to add images tables etc... and easy to format the email.

I found setting up lists a little bit confusing and takes a while to get used to.

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Email template editing with html format is a bit tough