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- Sector: Medios online
- Tamaño de la empresa: 501-1.000 empleados
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Finance and marketing are finally speaking the same language: incremental contribution!
Revisado el 14/9/2020
Measured has solved the cross channel attribution problem through a creative approach anchored on...
Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.
Puntos a favor
Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels.
Metrics that align not only channels, but the finance and marketing team’s goals.
Methodology based on incrementality experimentation, so the challenges with MTA do not apply.
Services/Team who have been in marketing measurement for a long time.
Puntos en contra
Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup.
Excited for more to be done.
- Sector: Ropa y moda
- Tamaño de la empresa: 501-1.000 empleados
- Software usado A diario durante Más de un año
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Actionable cross channel attribution through incrementality measurement
Revisado el 28/10/2020
Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in...
Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.
Puntos a favor
With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.
Puntos en contra
Nothing notable. We have been very happy with the product and our results today.
- Sector: Comercio minorista
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado Semanalmente durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Powerful tool for getting the most out of your marketing data
Revisado el 25/7/2019
We hated that we couldn't see how channels and marketing initiatives were performing other than...
We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.
Puntos a favor
Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.
Puntos en contra
Some of this may be difficult to explain to less analytically-inclined people in the organization
Alternativas consideradas
SingularRazones para cambiar a Measured
We wanted a company with a very strong background in data. The Measured team knew their stuff better than anyone we talked to and made me feel very comfortable with how they planned to onboard, test, and evaluate our data. They also had experience with retailers similar to us, which was helpful.
- Sector: Bienes de consumo
- Tamaño de la empresa: 10.000+ empleados
- Software usado Mensualmente durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Best attribution solution for DTC
Revisado el 14/9/2020
We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross...
We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured.
Puntos a favor
The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported.
Puntos en contra
No issues, renewed our contract recently
- Sector: Ropa y moda
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante 6-12 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 9.0 /10
Hands-On Attribution Partner
Revisado el 1/8/2019
Puntos a favor
The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.
Puntos en contra
While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.
- Sector: Comercio minorista
- Tamaño de la empresa: 201-500 empleados
- Software usado A diario durante Más de dos años
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Great Partner
Revisado el 8/8/2019
Puntos a favor
The strategic partnership - the team is very knowledgeable and they listen.
Puntos en contra
No cons. The team continues to make updates based on user recommendations.
- Sector: Aprendizaje en línea
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Great tool & exceptional service
Revisado el 23/9/2020
Love it! Really helped us to optimize media spend efficiently.
Love it! Really helped us to optimize media spend efficiently.
Puntos a favor
It's so much more than just a software as it comes with the expertise of our team that has helped us think through many unique challenges that our media team was facing.
The software is easy to use and centralizes our key insights around media.
Puntos en contra
Most tests (outside of the standard platforms) have to be setup manually and you can only do so many at the same time. So it's about prioritizing what will move the needle first.
- Sector: Comercio minorista
- Tamaño de la empresa: 1.001-5.000 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Attribution for the contemporary customer journey
Revisado el 29/7/2019
Great business partners that helped solve for investment decision making. They are partners beyond...
Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.
Puntos a favor
Easy implementation
Thought-leadership and strategic partnership
Highly cost effective
Ease of adoption across team with broad skillset
Responsive customer service
Customizable
No black box
Puntos en contra
Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action.
Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.
- Sector: Comercio minorista
- Tamaño de la empresa: 201-500 empleados
- Software usado Semanalmente durante Más de un año
-
Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Primary "source of truth" across all paid media spend
Revisado el 24/9/2020
Over 1 year ago, we assessed our options looking for a partner to help us answer the core question:...
Over 1 year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our paid media spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question.
Puntos a favor
Readily-available, granular insights into paid media channels. The software is intuitive & is not grounded in post-campaign readouts, but instead a driver of in-market optimizations & true incremental benefit of paid media.
Puntos en contra
Not really a con. They are adding new features to the product and we look forward to those.
- Sector: Comercio minorista
- Tamaño de la empresa: 51-200 empleados
- Software usado A diario durante 1-5 meses
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Fuente de la reseña
Calificación general
- Relación calidad-precio
- Facilidad de uso
- Asistencia al cliente
- Probabilidad de recomendación 10.0 /10
Best Marketing Attribution Platform
Revisado el 25/7/2019
Puntos a favor
They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.
Puntos en contra
Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.
