Opiniones de Winmo

With great ease - you can discover who is the most likely name to go after within each company or agency listing. I also love the fact that OOH is in the breakout of media spend - as it should be.

Sometimes some of the newer companies I prospect are not in the database and I have to reach out to customer support for help in finding them. But that does not happen often.

I like the ability to see the spend, the brands associated with them, contacts and the AOR if their is one.

The searching by state and some of the filters could be somewhat more simpler.

I enjoy the consistent publishing of prospecting triggers and the ability to drill into contacts - particularly their LinkedIn page to bypass LinkedIns limited free search.

I think it would be helpful if it aggregated creative examples of current campaigns on brand pages. Also, from a sponsorship perspective it would be great if it listed current partnerships that are apart of their portfolio.

Navigation and searching
Depth and maintenance of data
Always adding new features

Users are a mix of media and creative, being only focused on creative wish I could filter out "media" news

This software is very easy to navigate and offers tons of valuable data! I especially enjoy the articles they send daily with new opportunities or changes in the market. The vulnerable company lists are very useful as well.

I find that occasionally there is out of date information when cross referencing with LinkedIn. You can always alert winmo and they will update or try and find the new hire at that company, but I feel like they could do a better job of removing this old information on a more frequent basis.

One of the best features of the software is the broad scope and scale that they reach. Whether it is prospecting a new client or trying to find news on my current accounts, Winmo tends to have a very large array of data for my review.

The largest set back with the software tends to reside along the Contact information lines. I have sometimes reviewed prospective new clients, only to find out the point of contact Winmo has listed is outdated. While this does not happen often, it is enough so that I tend to verify via LinkedIn or other means to ensure accuracy.

I love the ease of finding programmatic + data people. It's hard to find them and I really love that you have the weird segments....

No Direct dials as a filter option...I really would love that.

Agency information, media spend, decision makers. Winmo gives me what I need.

On occasion, the contact may no longer be with the company.

Winmo Edge and the thoroughness of each profile

Certain advertisers are not listed and it is a bit pricey

I like that it is super easy to use, and is a top source in my industry to find contact info for sponsorship and marketing decision makers.

I have really struggled with finding accurate contact information in the last year. I always have to double-check LinkedIn to make sure titles are correct, and often there are discrepancies, or the people no longer work at the company. There is also a lot of missing info all together... I find a lot more people on LinkedIn than are included in the Winmo Database for various companies, which is frustrating... because my purpose of using Winmo is to get those email addresses and phone numbers.

I like the search functionality and how we the brand team is separated by the company contacts. I do appreciate the level of information offered on the individual account.

I wish it would update more frequently as I sometimes see discrepancies between what I cross reference on LinkedIn.

Winmo is an excellent tool for prospecting and going out to potential partners for our clients. It is very easy to use and regularly updated. The daily newsletter WinmoEdge is also an excellent and unmatched tool in the industry. Would recommend Winmo to anyone.

There is always a chance that we get bounce back emails.

I am able to view industry articles, articles specific to my accounts/prospects, as well as see a breakdown of what accounts are currently doing when it comes to marketing mix.

Sometimes numbers seem to be outdated or inaccurate.

the hard work is done for us, we get daily notifications so we don't miss anything we should know, stays very up to date with the news

so much information it's often hard to keep up with, but wouldn't want it any other way! not everything is relevant to what we're looking for though

Lots of contacts and email formats to explore. Love that they have media spend and agencies included for each account.

No cons! I’d love to know more information about how companies use their media spend. It would be helpful to have this breakdown when prospecting.

Software is helpful in finding a variety of contacts at an organization

Sometimes not all appropriate contacts are included on a company page, and the emails can sometimes be innacurrate.

It's so easy and direct to use. Its a good experience.

I would say to have the list scrubbed more often would be a good thing

Very helpful and useful tool. I enjoy using it regularly.

Would like to understand spending for advertisers who's spending is not listed

Comprehensive information, easily accessible. I love reading the reviews as well - they are well written and informative.

Doesn't track new and upcoming businesses well enough. Telephone numbers are often wrong.

Wealth of contact data, easily sortable company info, news alerts, Hub articles

Missing data, outdated contacts, limited contact exports ($)

easy access, quick information in a pinch.

not all the companies I want are there, media information is always low or missing. lag on contacts. I expect CEO contacts and they are often not there.

Contact Retrieval, Winmo edge daily emails

Needs more accurate media spend numbers and more consistent scrub of organizational contacts

Very easy to use. Great information to work with.

At certain times, the media information seems to be outdated.

I like the Kantar spending data being available by type of medium

I wish the spending data was updated sooner. I am not impressed with the contact information. Pretty decent on the client side, though very outdated. Terrible for agency contacts and agency affiliations. Should have more in-depth info. as to what the agency handles for the account, what the media people handle for an account - especially with big conglomerate accounts with many brands