Opiniones de Direct Mail

Easy to use! I absolutely love the syncing of customer information!

They’re aren’t any! There was a brief learning curve but that’s to be expected.

Ease of use

Not that many creative options

WYSIWYG editor
Tracking opens and being able to generate list of emails 'not opened' on a campaign
Support is excellent

A bit expensive
copy paste from word to editor unexpected results where formatting differs and is difficult and time consuming to change
Inability to 'save-as' a word document. We collaborate and the common platform is word. Currently have to view online, save-as, export into a word document which has lots of formatting issues. A simple 'SAVE-AS' (word / PDF) would be an appreciated feature.

What I like most with Direct Mail is how easy it is to use - especially for newsletters. Easy to design own templates and administer the address databases and opt-in functionality. It is also a good thing that you only pay for what you use by "digital stamps".

I would probably want a more visual way to make "workflows" and the possibility to make more tailor-made opt-in and landing pages for campaigns.

There is much to love about Direct Mail. I love the mail-merge features. A personalized newsletter is much more powerful and attention getting. I enjoy the ease of use and the powerful preview features. I truly appreciate how easy it is to layout the newsletter and fine tune the design. The user interface is very intuitive.

I would be nice to have a word-art type of feature.

This software is really really great! It helps me manage my e-mail database without any effort on my part. People can subscribe directly and unsubscribe without me having to even get an e-mail. Also the flexibility to pay per e-mail while I build my database up to scale and can send them out with at yearly fee is super helpful. I struggled to get my newsletter off the ground with other software, but with this option I got my newsletter out every month last year. The templates look great and it allows me to create the content without much hassle.

I haven't found anything about this software that I do not like.

What I like most about this software is that it is there just when I want it. There is no needling "missing you" emails, no fees for when I have a busy time and just can't get to it and no fuss on telling me how to make my emails better. It is an all around pleasure.

What I like least about this software is that it has such a tight complaint algorithm. I, totally, understand why and the reasoning for this. I am aware the industry is traditionally squirley about spam reporting. Not saying any company has handled it better than this software. However, as a business who tries hard to deliver information with lots of paths for people to opt-out, it always amazes me when people simply forget they opted-in ;)

Direct Mail for the Mac makes it easy to track and target my followers with news about my books.

Templates are great but I'd like more, if possible.

Runs as a client on your computer. No need to use a terrible web interface. Works offline. Greatest tracking features I have seen so far. Different useful options in pricing. Intuitive usage. Option to use your own SMTP server.

Should offer usage of European servers and/or a solution to host your own subscriber database.

Direct Mail has incredible features that make email marketing so good.
I like the reliability of Direct Mail.

I like the effectiveness of Direct Mail.
Direct Mail has been superb.

10 years ago Byways Magazine was one the first travel publications to go all digital. Truth is we didn't even know what that meant. Then we stumbled upon Direct Mail, took the leap because it, like us, was all mac, and have grown as it has grown. The level of sophistication from where we were and where Direct Mail was back then, to where we are today is night and day. Other than our layout and design software, Direct Mail is the most significant piece of software we own.

They really come after you when you violate their spam criteria. We are always hoping someone will just unsubscribe rather than filing a spam complaint. If you could care less about offending someone with spam, then this is not the software for you. They were all about Apple Privacy before there was Apple Privacy!

Easy to customize, easy to make the final look good AND easy to check every email to make sure imported exactly as you wanted.

No metrics server in Canada. (A legal requirement for our usage if we want to get stats.) Otherwise, we'd be using it every day to contact our students and prospective students.

Mac native and works offline.
Graphic and html easy switching and simple to use to achieve great looking emails.
Free and affordable subscription or pay per mail plans.
Detailed tracking system.
Integration with own domains for SMTP.

Lacks of modern marketing automation tools.
My sensation is like other sender get lower bounce rate.
Full features are unlocked by paying and subscribing.

In containing and distributing updated content and news to our members is critical on time and knowing that the email is getting to them. Email addresses verification is also important together with usable templates. This is what makes Direct Mail so critical for us as an organization. It is user friendly reliable and quick.

Bundles should be more affordable and more templates for sports should be included together with a feature to include the collection of funds from the email management. Also, consider including a database add on.

I love that this is an app on my Mac and not a one size fits all web app. The templates are good and easy to modify. Tracking can be on or off. And the support is excellent.

Rarely I wish I could access the app from my iPhone or iPad. I suppose I could get into the Mac remotely and handle a client issue that way…

We've found Direct Mail extremely versatile, enabling us to send clear, elegant, eye-catching e-blasts to our main list (2000+ addresses) and numerous sub-lists organized by interests and geography. Also LOVE the reporting feature.

Still find it cumbersome to add smaller lists to our main one (for example list of 2022 program alumni) while keeping the original small list. I often have to do this several times or else the original (smaller) list winds up empty. Also, some issues with formatting paragraphs within sections of text and closings (ex, my name, with title underneath, comes out double-spaced no matter how much I've tried to make it single-spaced...)

Best means (by which users are honored in terms of their time for messaging) to communicate with various constituents.

Often have to retype names of messages as the app updates indiscriminately. Would love to be able to stop sending, then start again without starting at the beginning of the mailing list.