Opiniones de Marketing 360

Marketing 360 does most of the work for you; sign up your business and you get paired with a marketing consultant on their end, who helps you break down all the metrics provided through their platform. Their visual representations are far superior to any marketing software I have seen -- think Google analytics, but more visually appealing.

I am sure it has a bit of a steep learning curve for new users & non-marketers. We used to give clients a portal to check out their businesses' marketing needs, etc. first hand -- but some complained that it was over-complicated, so we do not provide these anymore. However, as a graduate in Marketing at MSU, I had not problem navigating any of the resources provided; I am sure that any new user could learn the process within days.

Marketing 360 offers a range of tools and services that help streamline our marketing efforts. From email marketing to social media management to website design, everything we need to reach our target audience is available in one platform. The website takes a personalized approach to their services, ensuring that the solutions they provide fit our specific business needs. The team of experts assigned to our account are knowledgeable and helpful, providing us with advice and guidance whenever we need it. The Marketing 360 interface is intuitive and user-friendly, making it easy for us to manage our marketing campaigns. The platform is well-designed, and it's easy to navigate to the different features and tools. One of the standout features of it is the analytics and reporting capabilities. The platform provides in-depth insights into our marketing efforts, including detailed reports on website traffic, social media engagement, and email campaign performance.

The cost of using Marketing 360 can be high, especially for smaller businesses. However, the platform's comprehensive features and customized solutions make it a worthwhile investment and like any new software, there is a learning curve when it comes to using Marketing 360 effectively. However, the team at Marketing 360 provides ample support and resources to help us get up to speed.

It's a really adaptable piece of software that I immediately picked up on and found to be simple to use. It greatly aided both my professional and personal endeavours. It is crucial that everything functions together and that payments are processed quickly; this programme improves my sales.

Even though the customer service is unprofessional and a bit pricey, it's alright. Emails that are not spam occasionally end up there.

Marketing 360 is a digital marketing platform that provides a range of tools and services for businesses to improve their online presence and reach. Some of the features offered by Marketing 360 include website design and development, search engine optimization (SEO), social media management, email marketing, and pay-per-click (PPC) advertising.

The platform also offers analytics and reporting tools to help businesses track the effectiveness of their marketing efforts and make data-driven decisions about their strategy. Marketing 360 claims to offer a comprehensive solution for businesses looking to grow their online presence and reach their target audience.

It seemed all inclusive. They were willing to help you try and figure it out.

There was WAY more features than I needed. I didn't need 1/10th of them when I started, but it doesn't matter, you still pay their full flat rate fee even if you don't use much of it. Even if you don't use ANY of it, they still charge you that fee which is steep for SAHMs.

The one aspect I did appreciate about my experience with Marketing 360 / MADWIRE was their initial work on creating my website. Despite some communication delays on my part, the final product was visually appealing, and I was genuinely pleased with how it turned out. This, however, was the only part of their service that met my expectations.

Lack of Transparency: I was genuinely frustrated with the unclear communication about the costs of services, especially regarding content creation charges. I couldn't believe how much was being charged for short blog posts, especially given their subpar quality.Quality of Service: I was unhappy with the level of service I received. The quality of the content produced by the company was disappointing, and the advertising strategy proved to be ineffective. I was even able to achieve better results on my own.Customer Service and Communication: I felt blamed for the slow pace of communication and believed that my requests were neither respected nor adhered to. My account manager, despite their role, wasn't able to deliver tangible results.Refunds and Billing Practices: I was infuriated with what I saw as unjustified charges, especially related to content creation and the unused advertising budget. The company's refusal to refund the unused budget upon contract termination added insult to injury.Website Shutdown: To top it all off, they shut down my website as soon as our contract was terminated.

The platform gathers your data in one place.

Setting up the platform is a hassle unless you get help. Don’t let Madwire setup the platform first as transitioning away is not easy, even if you wanted to pay for them to do it. They want to keep you on at 50% ad optimization fee at all costs.

Marketing 360 provides comprehensive, easily-digestible data from all digital marketing channels rather than just paid ones. I love the way data is clearly categorized by channel, starting with a Marketing Overview and followed by Natural Listing Ads (i.e. organic search stats), Top Placement Ads (i.e. PPC ad performance), Retargeting Ads, Social Targeting Ads (i.e. social media ads), and Brand/Other Channels (e.g. direct traffic, referrals from other sites, and social referrals). Each channel allows me to view specific stats like our organic ranking, PPC ad ranking, traffic by search engine, keywords driving traffic to our sites, direct visits, traffic from social media, and PPC ad impressions, clicks and conversions. Many data can be broken down further to show how many people contacted us by calling phone numbers in our PPC ads, clicked through to our site, submitted forms, placed orders online, or completed other conversion activities. I can view these and other stats by time range or compare it to past periods. These are just a few of the many features that make Marketing 360 easy to use to glean invaluable information that allows us to continuously tune our digital marketing efforts for maximum benefit. Best of all, this web-based software is affordable, comes with access to knowledgeable account reps who provide exceptional service, and is accessible anywhere you have internet access. I can't recommend Marketing 360 highly enough!

Marketing 360 is so comprehensive that it's hard to think of any cons. I guess if I could change one thing, it would be to show conversion breakdowns on-page instead of in pop-ups. Currently, to see which source's conversions came from "Calls from Website", "Web Leads/Sales", etc., you have to click the (i) in the Conversions cells for Totals, Google Ads, Bing Ads, etc. Plus, those breakdowns don't seem to appear in exported Excel reports, which would be helpful.

Several marketing execs at Madwire including the most current one were great to deal with. To begin, if you're looking to promote your business on social media, Madwire is hands down the best option. Due of my lack of experience with social media, I was confused as to how everything operated. The help desk team put everything together, helped me grasp the concepts I required, and took over the rest without a hitch. She has simplified our social media marketing strategies and provided us with actionable advice and direction every step of the way. Her expertise, reaction speed, and originality really beyond my expectations, and I would suggest her and Madwire to anybody trying to boost their social media marketing efforts.

We have no complaints from Marketing 360, rather our department is happy

It works as promised with zero hiccups.

I would like to see and integration with Microsoft 365.

Nothing. It was an overpromise/underdeliver at its finest

Lack of results, lack of creativity, lack of support

I like that I can see very clearly what the cost of each component of the digital program is. The CRM is very easy to use and allows us to maximize each lead.

I wish there were some additional automations available.