Opiniones de TapClicks

Manejo de marketing, organización, optimización

pocos errores, mejoraría manejo intuitivo

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

It can get unorganized if the information is not entered correctly.

TapClicks is very flexible. You can create a multitude of reporting profiles and have reports scheduled in any variety. We schedule reports to go to our clients once per week so they can see how they're doing.

The user interface is great, but at times it can be a bit hard to navigate. I don't think all the white space is being utilized to its maximum potential.

Ability to integrate directly with digital advertising platforms.

it is unable to pull KPI's out of custom data sets without manipulating the data and building a new report. Plus some very simple fixes that never get implemented like being able to pull a "count" from a data set by just counting rows that contain certain results in a field or being able to set a default date period on each dashboard.

The number of APIs is excellent. The increase the number each day. For example, Google Analytics, Google AdWords, Twitter, etc., data from these sources can be pumped in directly from the respective platform.

When the platform first evolved the data import feature was extremely difficult to use. The only use of this feature is when an API doesn't exist to directly pump the data in.

Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting

Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign

The ability to look at things quickly is super nice. The overall views are simple to read too, but it's extremely elementary.

There are a lot of problems that arise monthly and the software overall isn't very integration friendly. There's a lot of troubleshooting and things that stop working all the time. For example, now I cannot see my Facebook posts or ads as images. Their reporting suite isn't that helpful either

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.

We've had a consistent issue with importing third party audience data from Centro. It's been something we've desperately needed, but with the last 3 months of updates hasn't been addressed. There's no timetable.

The customer service we've received has been outstanding. We feel heard and, more importantly, understood. When there are problems (less often) or when we request additional enhancements (more often), they get taken care of...for real. It's amazing.

The things that are limited by the Facebook API make data matching challenging. Medium-to-high learning curve. Documentation could be a lot better.

TapClicks is amazing in that it lets us pull in several data sources with a simple click of a button, and we can get started on building out widgets. The Report Studio is amazing to share reports with clients.

The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update them.

It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.

Tapclicks is a great program for those who want to get more insight into their marketing efforts. This program was fairly easy to deploy and it has a great interface that makes it easy to find the specific information or datasets you are looking for.

There really aren't many things that I can point out that are an issue with this program. I would say that given the type of program this is, I would have thought there would have been more features and ways to integrate with more platforms than there are.

The system integrates with most major marketing platforms

Adding new customizations for reporting on Connected TV

One of the best things about TapClicks is that you have access to many different features and if they don't have it already integrated into their software they will work with you to get it in place. We use to have to go in and manually create ppt presentations for clients and pull information from other places and once we started working with TapClicks we didn't have to do all of that. With the click of a few buttons that was done within minutes automatically.

What we liked least about the software is that sometimes you run into small glitches and initially it can be hard to set up.

What we like most about this software is being able to log in and look across all platforms and clients. It gives our reporting a clean and cohesive look that is consistent and reflects our agency's brand. We also love that whenever we have a new platform that we want to integrate, the TapClicks team is quick to give us solutions and are willing to work with the platform on our behalf to make it happen if it's not already a connector to the site.

The reporting studio can be a little clunky when it comes to ease of use compared to just downloading to PowerPoint and editing from there. It's a little difficult to filter specific campaigns and build reports for only one section versus how it auto pulls in the entire dashboard. When you have a lot of reports to make, it becomes annoying to have to delete every section one by one having to click three times each.

I love the client access and viewer management capabilities. Having a nice dashboard with a unique login and URL looks so great as an agency. The pre-built widgets and dashboards are good too.

It takes too long to import data. Sometimes you need a report quickly and having it take 24 hours can be a drag. It's also how expensive doing a custom API. Additionally, sometimes the report interface doesn't always look great, having a click and drag instead of purely widget build-out would be nice. Sometimes the data doesn't match in-platform data. having a direct live connection would be awesome.

They are able to integrate with most of our advertising platforms.

It is hard to drill down more. An example would be with analytics, we can only show general overall site data, not specific to a landing page.

TapClicks has a lot of great reporting features which add values to our services for our clients. It is easy to add data. They are constantly upgrading to make their product more user friendly and to provide better data

Sometimes the downside of the frequent updating is difficulty finding frequently used applications, but TapClicks is happy to hear constructive criticism and uses it in future updates.

The amount of time and manual work to make sure reports are consistent with the same formats etc. The automated reports are great, and clients love it too. Dashboards are good. The automation to pull everything and change all data depending on the client and date ranges.

Sometimes it can be fairly glitchy and the exporting to PowerPoint format is not the greatest. A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating. Data sometimes is not the most accurate.

Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. The ability to pull wrap up reporting, client logins and overall functionality are great.

Some of the newer platforms are not integrated and we do not have a set time frame on when they will be added. A few APIs are not as robust as others. The ability to add a flat dollar amount as a fee vs a percent.

We use TapClicks to show our clients' customised dashboards and reports that pull in from multiple advertising publishers. It is very intuitive and user-friendly. Clients love it.

There are a few capabilities that are not possible but this is understandable.

TapClicks has transformed how our company does business, both internally and externally. It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have previously. We are smarter, leaner and more agile.

Implementation can be difficult at times, especially when using non-standard data sources to import.

We have continued to update and make the products better as our customer needs have evolved.

Still a little clunky, not always user friendly