Opiniones de Celtra

Gran aplicación para el desarrollo de creatividades display además de análisis de sus datos. Ofrece una gran cantidad de información muy útil a nivel profesional

A veces puede ser difícil entender como encontrar cierta información o como utilizar algunas funcionalidades

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

The speed to go on preview, when you save the ad; there is possibility of customizer differently all ads.

I don't know, sometime there is a modify on the systems that don't work well with ads already tested and online

Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

Ease of use
Intuitive
Similar in layout to Adobe software, making it familiar

I wish they had built in revision features for clients

I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great.

I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet?

Also, you can't use your web browser buttons to navigate through the platform

I love that Celtra is constantly updating and improving upon their platform. I also love that my comments and suggestions are heard and sometimes are implemented into the platform.

Sometimes the UI of the dashboard is too cluttered, and sometimes there are glitches in the platform.

The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull.

The UI is very user friendly, and easy to use.

The reporting and analytics isn't very clear. Especially the definitions of the parameters for reporting.

it's easy to use and has multiple capabilities, I love the animation components and other similar tools allowing the user to experiment with animation and design just as a designer would.

it's missing a few key features which I believe you are working on and a few customisations could be simplified/ make available for some of the custom-coded builds as a blog on how to build such units for designers.

Majority of celtra is easy to use compared to other softwares. Unlike other softwares, you are easily able to scale your content in a variety of ways that save you time and money

There are limitations and certain features that are lacking. Over the past 2 years there have been many improvements which is encouraging.

Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

Ease of use, the ambient features add so much to a simple creative. All the features which help us make our creatives interactive.

At the minute, the new responsive feature, i'm finding it difficult to lock creative in the correct position across devices

Familiar design interface to adobe programs.
There are some good options for animations that have gotten better over time.
The knew Preview all is a big step up from the original preview of single creatives.

There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.
I still find that the way responsive design looks within the creator and previews hard to design for.
Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

The platform is very customization forward rather than template forward. While you can put a unit together in minutes, there is plenty of room for granular customization.

Really want the ability to have responsive interstitial units that also scroll rather than needing to fit to screen.

So easy to create a rich-media ad. Turn a boring ad to an interactive engaging rich-media ad.

Reporting is a bit complicated if you not sure about the terminology.

As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life.

By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything!

I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor.

I appreciate the robust set of dynamic features and functionality that allow for a variety of solutions for user engagement and interaction.

I think the settings panels should be consolidated and placed as a consistent sidebar instead of free-floating window panels.

Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

Celtra house a good chunk of creatives. With the ability to dynamically update, my team is able to rotate in new creatives on the backend without affecting the click set up.

Although this software is simple to use, it is not universal. Training is required for new hires. However it is very simple to use and any alerts of changes needed will be made in red.