Opiniones de Adobe Campaign

Permite de forma fácil automatizar y personalizar las campañas de marketing digitales de forma 360

Esta muy paquetizado y para extraer más analíticas o personalizar más las campañas tienes que ir comprando más softwares de adobe

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.

Adobe tools have everything film maker needs.

This is not a fault of Adobe alone, but the stability issues usually kick in during every project. Nvidia GPU drivers crashes and you are forced to reboot your computer.

I love the creativity of Adobe software and what it allows me to do.

There is a steep learning curve but well worth the time investment.

It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

A little complicated dashboard since they highlight all the features of the product on a single page.

That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

None really it will run my crimped messages in my office very well set up .no hidden clauses

We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels.
It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.

Adobe Marketing Cloud is very effective in my Marketing department. As an Director of Marketing i should be the one who will introduce to my team what software should will help our workload and will benefit our market.

In 2 years of using Adobe Marketing Cloud its hard to say that it has an issue in our team because this software benefits us a lot.

I like the fact that there are many options in Campaign that allow you to customize it depending on your personal needs. Availability of automatic report analysis and email tracking.

To maximize my return, I needed to devote time to full-fledged study, which turned out to be very long and difficult, requiring repeated calls to the support service.

Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.

Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

As with most things Adobe, Campaign could be less expensive .

The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Subscription costs........over the years the price will be more expensive than a perpetual license.

i can easly find and modify any digital assets all in the same place. Can interconnect all the files so that it can be easier to use. Its great for sharing files and working with you group, in the marketing word we are constantly under pressure because of the clients, this tools helps sooth it out.

just that sometimes it gets tricky to use

fantastic product, gives me everything I need to successfully market my business online, highly recommended

some of the features are a little hard to work out, but there are plenty of tutorials online to help you

Campaign functions all exist, and that's great BUT many of them are difficult to find and less practical than they seem they should be. Is possible our team just hasn't been able to take advantage of the proper tutorials because we are very busy, but it is very involved software. I appreciate that it has reporting though.

It's no better than other software we've used in the past. I'm just not really impressed. As someone who uses a lot of adobe products and really appreciates the functionality, this is lackluster.