---
description: Descubre los mejores productos de código abierto de Herramientas de análisis de datos de marketing. Nuestra lista gratis de software y nuestra herramienta interactiva facilitan tu búsqueda. Compara rápidamente funciones, opiniones de usuarios, precios y demos.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Herramientas de análisis de datos de marketing open source - Las mejores herramientas y proveedores | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de análisis de datos de marketing software libre](https://www.getapp.com.co/directory/602/marketing-analytics/software)

# Herramientas de análisis de datos de marketing

Canonical: https://www.getapp.com.co/directory/602/marketing-analytics/software

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## Productos

1. [Salesforce Marketing Cloud Account Engagement](https://www.getapp.com.co/software/8294/pardot) — 4.1/5 (650 reviews) — Automatización de marketing B2B de Salesforce para marketing y ventas.
2. [Mouseflow](https://www.getapp.com.co/software/91246/mouseflow) — 4.7/5 (122 reviews) — Seguimiento de clics en vivo y mapas térmicos del sitio web.
3. [Matomo](https://www.getapp.com.co/software/2053481/matomo-analytics) — 4.7/5 (62 reviews) — Con Matomo, puedes recuperar el control
4. [Bloomreach](https://www.getapp.com.co/software/2046593/bloomreach) — 4.8/5 (56 reviews) — Nube de experiencia comercial destacada a nivel mundial
5. [Keen IO](https://www.getapp.com.co/software/102503/keen-io) — 3.2/5 (11 reviews) — Solución completa de gestión de datos de eventos

## Categorías relacionadas

- [Programas de gestión de datos](https://www.getapp.com.co/directory/633/data-management/software)
- [Herramientas de visualización de datos](https://www.getapp.com.co/directory/740/data-visualization/software)
- [Herramientas de automatización de marketing](https://www.getapp.com.co/directory/308/marketing-automation/software)
- [Software de cuadro de mando](https://www.getapp.com.co/directory/586/reporting-dashboard/software)
- [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software)

## Enlaces

- [Ver en GetApp](https://www.getapp.com.co/directory/602/marketing-analytics/software)
- [Todas las categorías](https://www.getapp.com.co/directory)

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