---
description: Herramientas de análisis de datos de marketing gratis: descubre las herramientas más populares, compara las valoraciones de usuarios, precios, características y demos gratuitas.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Las mejores herramientas y aplicaciones Herramientas de análisis de datos de marketing gratis | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de análisis de datos de marketing gratis](https://www.getapp.com.co/directory/602/marketing-analytics/software)

# Herramientas de análisis de datos de marketing

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## Productos

1. [GivingDNA](https://www.getapp.com.co/software/128611/causemo) — 4.9/5 (9 reviews) — Solución de información de datos para organizaciones sin fines de lucro y actividades de recaudación de fondos
2. [Mailchimp](https://www.getapp.com.co/software/8268/mailchimp) — 4.5/5 (17572 reviews) — Plataforma de automatización de marketing y publicidad por correo electrónico
3. [Jira](https://www.getapp.com.co/software/9953/jira) — 4.4/5 (15312 reviews) — Software de proyecto y seguimiento de problemas: ¡mira por qué somos el número 1\!
4. [HubSpot Marketing Hub](https://www.getapp.com.co/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews) — Software de ventas y plataforma de marketing entrante
5. [monday.com](https://www.getapp.com.co/software/91734/monday-com) — 4.6/5 (5726 reviews) — La gestión de proyectos, ¡simplificada\!
6. [Hootsuite](https://www.getapp.com.co/software/20432/hootsuite) — 4.4/5 (3795 reviews) — El líder mundial en gestión de redes sociales
7. [Zoho Social](https://www.getapp.com.co/software/102087/zoho-social) — 4.7/5 (3388 reviews) — Marketing en redes sociales para empresas en crecimiento
8. [Wrike](https://www.getapp.com.co/software/9964/wrike) — 4.4/5 (2887 reviews) — Gestiona tus proyectos de principio a fin con Wrike.
9. [Tableau](https://www.getapp.com.co/software/90797/tableau-software) — 4.6/5 (2348 reviews) — Inteligencia y analíticas comerciales
10. [Semrush](https://www.getapp.com.co/software/91634/semrush) — 4.6/5 (2316 reviews) — Plataforma SaaS de marketing de contenidos y gestión de visibilidad en línea
11. [Google Cloud](https://www.getapp.com.co/software/122483/google-cloud-platform) — 4.7/5 (2262 reviews) — Plataforma modular de computación, alojamiento, almacenamiento y más.
12. [Marketo Engage](https://www.getapp.com.co/software/990/marketo-lead-management) — 4.3/5 (710 reviews) — Automatización de marketing para marketing digital
13. [ContentStudio](https://www.getapp.com.co/software/115083/contentstudio) — 4.7/5 (673 reviews) — Herramienta de marketing de contenidos y gestión de redes sociales
14. [Salesforce Marketing Cloud Account Engagement](https://www.getapp.com.co/software/8294/pardot) — 4.1/5 (649 reviews) — Automatización de marketing B2B de Salesforce para marketing y ventas.
15. [Sprout Social](https://www.getapp.com.co/software/20453/sprout-social) — 4.4/5 (606 reviews) — Software de gestión de redes sociales para empresas
16. [Hotjar](https://www.getapp.com.co/software/101789/hotjar) — 4.6/5 (539 reviews) — La solución permite obtener ideas y comentarios a través de analíticas móviles y de sitio web.
17. [Campaign Monitor by Marigold](https://www.getapp.com.co/software/90842/campaign-monitor) — 4.5/5 (505 reviews) — Marketing por correo electrónico elegante y simple
18. [Instapage](https://www.getapp.com.co/software/100933/instapage) — 4.5/5 (365 reviews) — La plataforma de página de aterrizaje más poderosa para equipos y agencias
19. [AccuRanker](https://www.getapp.com.co/software/2061445/accuranker) — 4.9/5 (330 reviews) — Plataforma de seguimiento de clasificación SERP para empresas y agencias de SEO
20. [The Brief](https://www.getapp.com.co/software/100599/creatopy) — 4.6/5 (285 reviews) — Plataforma de gestión creativa, creador de banners HMTL5
21. [Looker](https://www.getapp.com.co/software/91545/looker) — 4.5/5 (282 reviews) — Looker te facilita encontrar, examinar y comprender los datos de marketing. Mide el éxito y toma mejores decisiones al ver todos los datos juntos.
22. [Similarweb](https://www.getapp.com.co/software/100382/similarweb-pro) — 4.6/5 (251 reviews) — Análisis de datos de tráfico de aplicaciones y sitios web
23. [Reportei](https://www.getapp.com.co/software/2063421/reportei) — 4.7/5 (241 reviews) — Solución de gestión de redes sociales y marketing digital
24. [Adobe Analytics](https://www.getapp.com.co/software/114094/adobe-analytics) — 4.5/5 (236 reviews) — Software de atribución de marketing
25. [ON24](https://www.getapp.com.co/software/91479/on24) — 4.3/5 (222 reviews) — LA ÚNICA PLATAFORMA DE SEMINARIOS WEB CREADA PENSANDO EN LOS PROFESIONALES DEL MARKETING.

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## Categorías relacionadas

- [Software para análisis de redes sociales](https://www.getapp.com.co/directory/1607/social-media-analytics-tools/software)
- [Software de gestión de campañas](https://www.getapp.com.co/directory/304/campaign-management/software)
- [Herramientas de marketing en redes sociales](https://www.getapp.com.co/directory/104/social-media/software)
- [Herramientas de marketing de atribución](https://www.getapp.com.co/directory/1317/marketing-attribution/software)
- [Software de cuadro de mando](https://www.getapp.com.co/directory/586/reporting-dashboard/software)

## Enlaces

- [Ver en GetApp](https://www.getapp.com.co/directory/602/marketing-analytics/software)
- [Todas las categorías](https://www.getapp.com.co/directory)

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