---
description: Herramientas para optimización de sitios web gratis: descubre las herramientas más populares, compara las valoraciones de usuarios, precios, características y demos gratuitas.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Las mejores herramientas y aplicaciones Herramientas para optimización de sitios web gratis | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas para optimización de sitios web gratis](https://www.getapp.com.co/directory/1671/website-optimization-tools/software)

# Herramientas para optimización de sitios web

Canonical: https://www.getapp.com.co/directory/1671/website-optimization-tools/software

Página: 1 de 2\
Siguiente: [Página siguiente](https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software?page=2)

-----

## Productos

1. [Semrush](https://www.getapp.com.co/software/91634/semrush) — 4.6/5 (2316 reviews) — Plataforma SaaS de marketing de contenidos y gestión de visibilidad en línea
2. [Hotjar](https://www.getapp.com.co/software/101789/hotjar) — 4.6/5 (539 reviews) — La solución permite obtener ideas y comentarios a través de analíticas móviles y de sitio web.
3. [Datadog](https://www.getapp.com.co/software/91489/datadog-cloud-monitoring) — 4.6/5 (357 reviews) — Servicio de supervisión para TI
4. [Moz Pro](https://www.getapp.com.co/software/90793/seomoz) — 4.5/5 (349 reviews) — Supervisión simplificada de SEO y redes sociales
5. [AccuRanker](https://www.getapp.com.co/software/2061445/accuranker) — 4.9/5 (330 reviews) — Plataforma de seguimiento de clasificación SERP para empresas y agencias de SEO
6. [SE Ranking](https://www.getapp.com.co/software/107377/se-ranking) — 4.7/5 (297 reviews) — Plataforma SEO integral para agencias de marketing, equipos internos y otros profesionales del SEO
7. [Lucky Orange](https://www.getapp.com.co/software/112955/lucky-orange) — 4.7/5 (260 reviews) — Conjunto de optimización de conversiones todo en uno para propietarios de sitios web
8. [Similarweb](https://www.getapp.com.co/software/100382/similarweb-pro) — 4.6/5 (251 reviews) — Análisis de datos de tráfico de aplicaciones y sitios web
9. [Kajabi](https://www.getapp.com.co/software/106147/kajabi) — 4.4/5 (227 reviews) — Plataforma de marketing de contenidos basada en la nube
10. [ClickCease](https://www.getapp.com.co/software/109261/clickcease) — 4.7/5 (222 reviews) — DETECTAR Y BLOQUEAR FRAUDE DE CLIC
11. [Landingi](https://www.getapp.com.co/software/105077/landingi) — 4.8/5 (206 reviews) — Plataforma de marketing de página de aterrizaje.
12. [New Relic](https://www.getapp.com.co/software/20443/new-relic) — 4.5/5 (195 reviews) — Pruebas y supervisión de rendimiento
13. [Mixpanel](https://www.getapp.com.co/software/90837/mixpanel) — 4.5/5 (145 reviews) — La plataforma más avanzada de analíticas e implicación
14. [Adobe Experience Manager](https://www.getapp.com.co/software/100919/adobe-experience-manager) — 4.3/5 (142 reviews) — Sistema de gestión de contenidos empresariales
15. [Smartlook](https://www.getapp.com.co/software/108697/smartlook) — 4.7/5 (136 reviews) — Seguimiento de la actividad de los visitantes para la gestión de la experiencia del cliente
16. [Fomo](https://www.getapp.com.co/software/110725/fomo) — 4.9/5 (124 reviews) — Plataforma de prueba social y optimización de las conversiones
17. [Mouseflow](https://www.getapp.com.co/software/91246/mouseflow) — 4.7/5 (122 reviews) — Seguimiento de clics en vivo y mapas térmicos del sitio web.
18. [Survicate](https://www.getapp.com.co/software/101401/survicate) — 4.6/5 (99 reviews) — La forma más rápida de recoger comentarios de los clientes
19. [VWO Testing](https://www.getapp.com.co/software/91227/visual-website-optimizer) — 4.5/5 (91 reviews) — Una de las plataformas líderes de optimización de conversión del mundo
20. [Crazy Egg](https://www.getapp.com.co/software/90835/crazy-egg) — 4.4/5 (86 reviews) — Aprovecha al máximo cada visitante del sitio web.
21. [Pingdom](https://www.getapp.com.co/software/91419/pingdom) — 4.5/5 (78 reviews) — Supervisión de sitio web
22. [WooRank](https://www.getapp.com.co/software/91333/woorank) — 4.4/5 (69 reviews) — Herramienta de SEO: contacta y aumenta tu público digital con WooRank
23. [Fullstory](https://www.getapp.com.co/software/116603/fullstory) — 4.6/5 (67 reviews) — Información sobre datos de páginas web para mejorar la experiencia del cliente
24. [Seobility](https://www.getapp.com.co/software/2050828/seobility) — 4.6/5 (62 reviews) — Software SEO todo en uno para optimizar tu web
25. [Matomo](https://www.getapp.com.co/software/2053481/matomo) — 4.7/5 (62 reviews) — Con Matomo, puedes recuperar el control

-----

Página: 1 de 2\
Siguiente: [Página siguiente](https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software?page=2)

## Categorías relacionadas

- [Herramientas de análisis de datos de marketing](https://www.getapp.com.co/directory/602/marketing-analytics/software)
- [Software de experiencia del usuario (UX)](https://www.getapp.com.co/directory/1287/ux/software)
- [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software)
- [Herramientas de mapas de calor](https://www.getapp.com.co/directory/1293/heatmap/software)
- [Software de personalización](https://www.getapp.com.co/directory/609/personalization-behavioral-targeting/software)

## Enlaces

- [Ver en GetApp](https://www.getapp.com.co/directory/1671/website-optimization-tools/software)
- [Todas las categorías](https://www.getapp.com.co/directory)

-----

## Datos estructurados

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Colombia","address":{"@type":"PostalAddress","addressLocality":"Ciudad de México","addressRegion":"CMX","postalCode":"CP 11000","streetAddress":"Boulevard Manuel Ávila Camacho no. 36, Piso 10 Col. Lomas de Chapultepec CP 11000 México, D.F"},"description":"Revisa, compara y evalúa software para pequeñas y medianas empresas. GetApp Colombia ofrece software, aplicaciones SaaS y en la nube, evaluaciones independientes y reseñas.","email":"info@getapp.com.co","url":"https://www.getapp.com.co/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.com.co/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"GetApp Colombia","url":"https://www.getapp.com.co/","@type":"WebSite","@id":"https://www.getapp.com.co/#website","publisher":{"@id":"https://www.getapp.com.co/#organization"},"potentialAction":{"query":"required","target":"https://www.getapp.com.co/search/?q={search_term_string}","@type":"SearchAction","query-input":"required name=search_term_string"}},{"name":"Herramientas para optimización de sitios web","description":"Herramientas para optimización de sitios web gratis: descubre las herramientas más populares, compara las valoraciones de usuarios, precios, características y demos gratuitas.","url":"https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software","about":{"@id":"https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software#itemlist"},"breadcrumb":{"@id":"https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software#webpage","mainEntity":{"@id":"https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software#itemlist"},"isPartOf":{"@id":"https://www.getapp.com.co/#website"},"inLanguage":"es-CO","publisher":{"@id":"https://www.getapp.com.co/#organization"}},{"@type":"BreadcrumbList","itemListElement":[{"name":"Inicio","position":1,"item":"/","@type":"ListItem"},{"name":"Herramientas para optimización de sitios web gratis","position":2,"item":"https://www.getapp.com.co/directory/1671/website-optimization-tools/software","@type":"ListItem"}],"@id":"https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software#breadcrumblist"}]}
</script><script type="application/ld+json">
  {"name":"Las mejores herramientas y aplicaciones Herramientas para optimización de sitios web gratis | GetApp Colombia 2026","@context":"https://schema.org","@type":"ItemList","itemListElement":[{"name":"Semrush","position":1,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7d2e0b70-7aa2-4877-83ab-4f2de2fc50d8.png","url":"https://www.getapp.com.co/software/91634/semrush","@type":"ListItem"},{"name":"Hotjar","position":2,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7bcee124-a7a0-4da1-85bc-1cdfb836998f.jpeg","url":"https://www.getapp.com.co/software/101789/hotjar","@type":"ListItem"},{"name":"Datadog","position":3,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/680c6e55-5ae3-4b54-8408-36deb18d3660.png","url":"https://www.getapp.com.co/software/91489/datadog-cloud-monitoring","@type":"ListItem"},{"name":"Moz Pro","position":4,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/52d67faa-ae76-4357-b4ff-b7e002eece5b.png","url":"https://www.getapp.com.co/software/90793/seomoz","@type":"ListItem"},{"name":"AccuRanker","position":5,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b801dbab-f824-47de-8e74-4795465d0b00.png","url":"https://www.getapp.com.co/software/2061445/accuranker","@type":"ListItem"},{"name":"SE Ranking","position":6,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3a732a4f-0c89-4e1f-b875-f740d24bf2ec.png","url":"https://www.getapp.com.co/software/107377/se-ranking","@type":"ListItem"},{"name":"Lucky Orange","position":7,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ac4deb58-5026-4132-ad54-33930c8c09d4.png","url":"https://www.getapp.com.co/software/112955/lucky-orange","@type":"ListItem"},{"name":"Similarweb","position":8,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.getapp.com.co/software/100382/similarweb-pro","@type":"ListItem"},{"name":"Kajabi","position":9,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f8995026-852e-4cad-838d-a3e54c370a22.jpeg","url":"https://www.getapp.com.co/software/106147/kajabi","@type":"ListItem"},{"name":"ClickCease","position":10,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/179eaac2-0f13-463b-ab90-eedc7e38745c.png","url":"https://www.getapp.com.co/software/109261/clickcease","@type":"ListItem"},{"name":"Landingi","position":11,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e21ba72d-a384-4cd8-80ad-88ce6427bbc4.png","url":"https://www.getapp.com.co/software/105077/landingi","@type":"ListItem"},{"name":"New Relic","position":12,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/faa86e5c-3e51-4e63-867a-8ccc633fc886.jpeg","url":"https://www.getapp.com.co/software/20443/new-relic","@type":"ListItem"},{"name":"Mixpanel","position":13,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9a3c5edd-0941-4a02-9ae5-9707657f84b3.jpeg","url":"https://www.getapp.com.co/software/90837/mixpanel","@type":"ListItem"},{"name":"Adobe Experience Manager","position":14,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/81ab4819-e5d1-42eb-9fa2-7cba3ff20463.png","url":"https://www.getapp.com.co/software/100919/adobe-experience-manager","@type":"ListItem"},{"name":"Smartlook","position":15,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c2d4cdbc-006c-4fc4-9a93-e05fdc7cb5e6.png","url":"https://www.getapp.com.co/software/108697/smartlook","@type":"ListItem"},{"name":"Fomo","position":16,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7dac0da4-ef69-4a24-93c2-8fbb9262c726.png","url":"https://www.getapp.com.co/software/110725/fomo","@type":"ListItem"},{"name":"Mouseflow","position":17,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bf374587-52ae-4515-b10a-dd15aaa4a8b1.png","url":"https://www.getapp.com.co/software/91246/mouseflow","@type":"ListItem"},{"name":"Survicate","position":18,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c3ea9811-0efe-4142-a73c-dc185941a50d.png","url":"https://www.getapp.com.co/software/101401/survicate","@type":"ListItem"},{"name":"VWO Testing","position":19,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/be21b7d0-c9f1-4e8b-ae28-2f2d799604a6.webp","url":"https://www.getapp.com.co/software/91227/visual-website-optimizer","@type":"ListItem"},{"name":"Crazy Egg","position":20,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7a5c9924-4286-44ba-9290-e2f63e03cb2f.jpeg","url":"https://www.getapp.com.co/software/90835/crazy-egg","@type":"ListItem"},{"name":"Pingdom","position":21,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3d5fc1b8-d5c0-44f2-8dfc-37ae79a17039.jpeg","url":"https://www.getapp.com.co/software/91419/pingdom","@type":"ListItem"},{"name":"WooRank","position":22,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d0c188fa-7680-4171-9482-72064f20d6e8.png","url":"https://www.getapp.com.co/software/91333/woorank","@type":"ListItem"},{"name":"Fullstory","position":23,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fef8b6a9-d242-4ec2-b930-b77e48ad6c5e.png","url":"https://www.getapp.com.co/software/116603/fullstory","@type":"ListItem"},{"name":"Seobility","position":24,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/51c40356-a79f-4759-8245-1136591e2cb7.png","url":"https://www.getapp.com.co/software/2050828/seobility","@type":"ListItem"},{"name":"Matomo","position":25,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9b871eab-df82-4d4f-9f4b-23eaa37f9de4.png","url":"https://www.getapp.com.co/software/2053481/matomo","@type":"ListItem"}],"@id":"https://www.getapp.com.co/directory/1671/website-optimization-tools/pricing/free/software#itemlist","numberOfItems":25}
</script>