---
description: Descubre los mejores productos de Herramientas de mapeo del recorrido del cliente en Colombia de 2026. Nuestra lista gratis de software y nuestra herramienta interactiva facilitan tu búsqueda. Compara rápidamente funciones, opiniones de usuarios, precios y demos.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Herramientas de mapeo del recorrido del cliente - Las mejores herramientas y proveedores | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de mapeo del recorrido del cliente](https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software)

# Herramientas de mapeo del recorrido del cliente

Canonical: https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software

Página: 1 de 3\
Siguiente: [Página siguiente](https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software?page=2)

-----

## Productos

1. [Zoho CRM](https://www.getapp.com.co/software/9908/zoho-crm) — 4.3/5 (6996 reviews) — CRM multicanal para empresas de todos los tamaños
2. [Pipedrive](https://www.getapp.com.co/software/90507/pipedrive) — 4.5/5 (3061 reviews) — Sistema CRM construido por y para los vendedores
3. [Marketo Engage](https://www.getapp.com.co/software/990/marketo-lead-management) — 4.3/5 (716 reviews) — Automatización de marketing para marketing digital
4. [Hotjar](https://www.getapp.com.co/software/101789/hotjar) — 4.6/5 (545 reviews) — La solución permite obtener ideas y comentarios a través de analíticas móviles y de sitio web.
5. [Salesforce Marketing Cloud](https://www.getapp.com.co/software/607/salesforce-marketing-cloud) — 4.2/5 (531 reviews) — Destaca en la bandeja de entrada de tu cliente.
6. [Lucidspark](https://www.getapp.com.co/software/2034855/lucidspark) — 4.7/5 (385 reviews) — Solución de pizarra virtual para la colaboración en equipo
7. [Lucky Orange](https://www.getapp.com.co/software/112955/lucky-orange) — 4.7/5 (267 reviews) — Conjunto de optimización de conversiones todo en uno para propietarios de sitios web
8. [Similarweb](https://www.getapp.com.co/software/100382/similarweb-pro) — 4.6/5 (261 reviews) — Análisis de datos de tráfico de aplicaciones y sitios web
9. [Act-On](https://www.getapp.com.co/software/90889/act-on) — 4.3/5 (258 reviews) — Plataforma de automatización de marketing en la nube
10. [XM for Customer Experience](https://www.getapp.com.co/software/130147/customer-frontlines) — 4.6/5 (255 reviews) — Plataforma de CXM basada en la nube
11. [Pendo](https://www.getapp.com.co/software/107315/pendo-platform) — 4.5/5 (238 reviews) — Captura de datos de comportamiento y uso de productos
12. [CardBoard](https://www.getapp.com.co/software/113639/cardboard) — 4.2/5 (170 reviews) — Herramienta colaborativa basada en la web para generación de mapas historias y recorridos
13. [LeadSquared](https://www.getapp.com.co/software/101405/leadsquared) — 4.3/5 (167 reviews) — Plataforma de automatización de marketing y ejecución de ventas
14. [LeadsRx](https://www.getapp.com.co/software/105887/leadsrx-attribution-software) — 4.4/5 (144 reviews) — Atribución de marketing multicanal para B2B y B2C
15. [Smartlook](https://www.getapp.com.co/software/108697/smartlook) — 4.7/5 (136 reviews) — Seguimiento de la actividad de los visitantes para la gestión de la experiencia del cliente
16. [Mural](https://www.getapp.com.co/software/123863/mural) — 4.5/5 (136 reviews) — Solución de gestión de la colaboración y del espacio de trabajo digital
17. [Custify](https://www.getapp.com.co/software/128095/custify) — 4.9/5 (135 reviews) — Solución de éxito del cliente para empresas de SaaS
18. [Contentsquare](https://www.getapp.com.co/software/133403/contentsquare) — 4.8/5 (124 reviews) — Destacado software de analíticas de la experiencia digital para marcas empresariales
19. [SurveySparrow](https://www.getapp.com.co/software/111349/surveysparrow) — 4.4/5 (123 reviews) — Herramienta de encuestas conversacionales
20. [Mouseflow](https://www.getapp.com.co/software/91246/mouseflow) — 4.7/5 (122 reviews) — Seguimiento de clics en vivo y mapas térmicos del sitio web.
21. [Ortto](https://www.getapp.com.co/software/100396/autopilot) — 4.6/5 (113 reviews) — Software de marketing visual para automatizar los viajes de los clientes
22. [UXPressia](https://www.getapp.com.co/software/112651/uxpressia) — 4.8/5 (80 reviews) — Crea mapas de recorridos de clientes, personas y mapas de impacto online
23. [Pingdom](https://www.getapp.com.co/software/91419/pingdom) — 4.5/5 (78 reviews) — Supervisión de sitio web
24. [Whatfix](https://www.getapp.com.co/software/101353/whatfix) — 4.6/5 (77 reviews) — Adopción del producto Accelerate
25. [Segment](https://www.getapp.com.co/software/101273/segment) — 4.7/5 (72 reviews) — Centro de datos del cliente

-----

Página: 1 de 3\
Siguiente: [Página siguiente](https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software?page=2)

## Categorías relacionadas

- [Software de gestión de experiencia del cliente](https://www.getapp.com.co/directory/601/customer-experience/software)
- [Software de plataformas de datos de clientes](https://www.getapp.com.co/directory/1425/customer-data-platform/software)
- [Herramientas de análisis de datos de marketing](https://www.getapp.com.co/directory/602/marketing-analytics/software)
- [Herramientas de análisis web](https://www.getapp.com.co/directory/109/web-analytics/software)
- [Software de personalización](https://www.getapp.com.co/directory/609/personalization-behavioral-targeting/software)

## Enlaces

- [Ver en GetApp](https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software)
- [Todas las categorías](https://www.getapp.com.co/directory)

## Esta página se encuentra disponible en los siguientes idiomas

| Local | URL |
| de | <https://www.getapp.de/directory/1611/customer-journey-mapping-tools/software> |
| de-AT | <https://www.getapp.at/directory/1611/customer-journey-mapping-tools/software> |
| en | <https://www.getapp.com/marketing-software/customer-journey-mapping-tools/> |
| en-AE | <https://www.getapp.ae/directory/1611/customer-journey-mapping-tools/software> |
| en-AU | <https://www.getapp.com.au/directory/1611/customer-journey-mapping-tools/software> |
| en-CA | <https://www.getapp.ca/directory/1611/customer-journey-mapping-tools/software> |
| en-GB | <https://www.getapp.co.uk/directory/1611/customer-journey-mapping-tools/software> |
| en-IE | <https://www.getapp.ie/directory/1611/customer-journey-mapping-tools/software> |
| en-NZ | <https://www.getapp.co.nz/directory/1611/customer-journey-mapping-tools/software> |
| en-SG | <https://www.getapp.sg/directory/1611/customer-journey-mapping-tools/software> |
| en-ZA | <https://www.getapp.za.com/directory/1611/customer-journey-mapping-tools/software> |
| es | <https://www.getapp.es/directory/1611/customer-journey-mapping-tools/software> |
| es-CL | <https://www.getapp.cl/directory/1611/customer-journey-mapping-tools/software> |
| es-CO | <https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software> |
| es-MX | <https://www.getapp.com.mx/directory/1611/customer-journey-mapping-tools/software> |
| fr | <https://www.getapp.fr/directory/1611/customer-journey-mapping-tools/software> |
| fr-BE | <https://fr.getapp.be/directory/1611/customer-journey-mapping-tools/software> |
| fr-CA | <https://fr.getapp.ca/directory/1611/customer-journey-mapping-tools/software> |
| nl | <https://www.getapp.nl/directory/1611/customer-journey-mapping-tools/software> |
| nl-BE | <https://www.getapp.be/directory/1611/customer-journey-mapping-tools/software> |
| pt | <https://www.getapp.com.br/directory/1611/customer-journey-mapping-tools/software> |
| pt-PT | <https://www.getapp.pt/directory/1611/customer-journey-mapping-tools/software> |

-----

## Datos estructurados

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Colombia","address":{"@type":"PostalAddress","addressLocality":"Ciudad de México","addressRegion":"CMX","postalCode":"CP 11000","streetAddress":"Boulevard Manuel Ávila Camacho no. 36, Piso 10 Col. Lomas de Chapultepec CP 11000 México, D.F"},"description":"Revisa, compara y evalúa software para pequeñas y medianas empresas. GetApp Colombia ofrece software, aplicaciones SaaS y en la nube, evaluaciones independientes y reseñas.","email":"info@getapp.com.co","url":"https://www.getapp.com.co/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.com.co/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"GetApp Colombia","url":"https://www.getapp.com.co/","@id":"https://www.getapp.com.co/#website","@type":"WebSite","publisher":{"@id":"https://www.getapp.com.co/#organization"},"potentialAction":{"query":"required","target":"https://www.getapp.com.co/search/?q={search_term_string}","@type":"SearchAction","query-input":"required name=search_term_string"}},{"name":"Herramientas de mapeo del recorrido del cliente","description":"Descubre los mejores productos de Herramientas de mapeo del recorrido del cliente en Colombia de 2026. Nuestra lista gratis de software y nuestra herramienta interactiva facilitan tu búsqueda. Compara rápidamente funciones, opiniones de usuarios, precios y demos.","url":"https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software","about":{"@id":"https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software#itemlist"},"breadcrumb":{"@id":"https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software#breadcrumblist"},"@id":"https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.co/#website"},"inLanguage":"es-CO","publisher":{"@id":"https://www.getapp.com.co/#organization"},"mainEntity":{"@id":"https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software#itemlist"}},{"@id":"https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Inicio","position":1,"item":"/","@type":"ListItem"},{"name":"Herramientas de mapeo del recorrido del cliente","position":2,"item":"https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software","@type":"ListItem"}]}]}
</script><script type="application/ld+json">
  {"name":"Herramientas de mapeo del recorrido del cliente - Las mejores herramientas y proveedores | GetApp Colombia 2026","@context":"https://schema.org","@id":"https://www.getapp.com.co/directory/1611/customer-journey-mapping-tools/software#itemlist","@type":"ItemList","itemListElement":[{"name":"Zoho CRM","position":1,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/82a342f4-1d08-4265-877a-83f0d7b3858f.png","url":"https://www.getapp.com.co/software/9908/zoho-crm","@type":"ListItem"},{"name":"Pipedrive","position":2,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f2e2e04e-14be-474e-8d90-7162080c28b0.png","url":"https://www.getapp.com.co/software/90507/pipedrive","@type":"ListItem"},{"name":"Marketo Engage","position":3,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.getapp.com.co/software/990/marketo-lead-management","@type":"ListItem"},{"name":"Hotjar","position":4,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7bcee124-a7a0-4da1-85bc-1cdfb836998f.jpeg","url":"https://www.getapp.com.co/software/101789/hotjar","@type":"ListItem"},{"name":"Salesforce Marketing Cloud","position":5,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1a2b2816-ff47-405e-a9e2-2b8d6fd68dfd.png","url":"https://www.getapp.com.co/software/607/salesforce-marketing-cloud","@type":"ListItem"},{"name":"Lucidspark","position":6,"image":"https://images.g2crowd.com/uploads/product/image/f4459f87bfd82a41ea5fad25c2a0fae4/lucidspark.jpeg","url":"https://www.getapp.com.co/software/2034855/lucidspark","@type":"ListItem"},{"name":"Lucky Orange","position":7,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ac4deb58-5026-4132-ad54-33930c8c09d4.png","url":"https://www.getapp.com.co/software/112955/lucky-orange","@type":"ListItem"},{"name":"Similarweb","position":8,"image":"https://images.g2crowd.com/uploads/product/image/3f0cfaac4f003a39de7a769ae051686b/similarweb.png","url":"https://www.getapp.com.co/software/100382/similarweb-pro","@type":"ListItem"},{"name":"Act-On","position":9,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/23dfe65b-2b51-478a-b9f1-19cd45c355d6.png","url":"https://www.getapp.com.co/software/90889/act-on","@type":"ListItem"},{"name":"XM for Customer Experience","position":10,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b9a9fb17-83cc-4ab2-a44c-f4ed5371313f.png","url":"https://www.getapp.com.co/software/130147/customer-frontlines","@type":"ListItem"},{"name":"Pendo","position":11,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1e5c39a4-597b-49b5-90a1-1fb73392ac96.png","url":"https://www.getapp.com.co/software/107315/pendo-platform","@type":"ListItem"},{"name":"CardBoard","position":12,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3e65ff96-c788-4fe8-8bea-89d730eb353e.png","url":"https://www.getapp.com.co/software/113639/cardboard","@type":"ListItem"},{"name":"LeadSquared","position":13,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7e5a618b-25a4-45e3-a86b-7642ea6f585a.png","url":"https://www.getapp.com.co/software/101405/leadsquared","@type":"ListItem"},{"name":"LeadsRx","position":14,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4eee51fc-9fcd-423e-b436-8d9fb0d8b81c.png","url":"https://www.getapp.com.co/software/105887/leadsrx-attribution-software","@type":"ListItem"},{"name":"Smartlook","position":15,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c2d4cdbc-006c-4fc4-9a93-e05fdc7cb5e6.png","url":"https://www.getapp.com.co/software/108697/smartlook","@type":"ListItem"},{"name":"Mural","position":16,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cee12f2e-58d9-431c-8ba5-76094cd65e29.png","url":"https://www.getapp.com.co/software/123863/mural","@type":"ListItem"},{"name":"Custify","position":17,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26e4534a-67b3-4320-b047-5966458deddc.png","url":"https://www.getapp.com.co/software/128095/custify","@type":"ListItem"},{"name":"Contentsquare","position":18,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a15d6be5-9beb-4a71-81d6-f82a1ae3b62f.png","url":"https://www.getapp.com.co/software/133403/contentsquare","@type":"ListItem"},{"name":"SurveySparrow","position":19,"image":"https://images.g2crowd.com/uploads/product/image/9555f8ccbd59ce212c70217f38c7af40/surveysparrow.png","url":"https://www.getapp.com.co/software/111349/surveysparrow","@type":"ListItem"},{"name":"Mouseflow","position":20,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bf374587-52ae-4515-b10a-dd15aaa4a8b1.png","url":"https://www.getapp.com.co/software/91246/mouseflow","@type":"ListItem"},{"name":"Ortto","position":21,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/420c243c-8f1a-4172-beec-55de4b2fb4fd.png","url":"https://www.getapp.com.co/software/100396/autopilot","@type":"ListItem"},{"name":"UXPressia","position":22,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8a70f63d-2a58-4fa9-851e-97a2ea9edbcf.png","url":"https://www.getapp.com.co/software/112651/uxpressia","@type":"ListItem"},{"name":"Pingdom","position":23,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3d5fc1b8-d5c0-44f2-8dfc-37ae79a17039.jpeg","url":"https://www.getapp.com.co/software/91419/pingdom","@type":"ListItem"},{"name":"Whatfix","position":24,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a522a079-45c7-4690-897c-93c735a29c17.png","url":"https://www.getapp.com.co/software/101353/whatfix","@type":"ListItem"},{"name":"Segment","position":25,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ebeda7bc-49d8-4ece-ab0b-6434a893086a.png","url":"https://www.getapp.com.co/software/101273/segment","@type":"ListItem"}],"numberOfItems":25}
</script>