---
description: Busca información actualizada sobre Segment en GetApp Colombia. Lee opiniones verificadas y descubre sus funciones, características, precios y usabilidad. Compara Segment con productos similares hasta encontrar la opción adecuada.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Segment: precios, funciones y opiniones | GetApp Colombia 2026
---

Breadcrumb: [Inicio](/) > [Programas de gestión de datos](/directory/633/data-management/software) > [Segment](/software/101273/segment) > [Alternativas a Segment](https://www.getapp.com.co/alternatives/101273/segment)

# Alternativas a Segment

Canonical: https://www.getapp.com.co/alternatives/101273/segment

> Explorar las mejores alternativas a Segment. Compara las características, las valoraciones y las opiniones para encontrar el software que mejor se adapta a tus necesidades.

-----

## Las mejores alternativas

1. **Google Analytics 360** — 4.7/5 (8091 reviews) — Análisis web de clase empresarial
   - [Ver perfil](https://www.getapp.com.co/software/90997/google-analytics)
   - [Comparar con Segment](https://www.getapp.com.co/compare/90997/101273/google-analytics/vs/segment)
2. **Mixpanel** — 4.5/5 (146 reviews) — La plataforma más avanzada de analíticas e implicación
   - [Ver perfil](https://www.getapp.com.co/software/90837/mixpanel)
   - [Comparar con Segment](https://www.getapp.com.co/compare/90837/101273/mixpanel/vs/segment)
3. **Amplitude** — 4.6/5 (67 reviews) — Software de analíticas móviles, web y de aplicaciones
   - [Ver perfil](https://www.getapp.com.co/software/102815/amplitude)
   - [Comparar con Segment](https://www.getapp.com.co/compare/101273/102815/segment/vs/amplitude)
4. **Tableau** — 4.6/5 (2351 reviews) — Inteligencia y analíticas comerciales
   - [Ver perfil](https://www.getapp.com.co/software/90797/tableau-software)
   - [Comparar con Segment](https://www.getapp.com.co/compare/90797/101273/tableau-software/vs/segment)
5. **Ortto** — 4.6/5 (113 reviews) — Software de marketing visual para automatizar los viajes de los clientes
   - [Ver perfil](https://www.getapp.com.co/software/100396/autopilot)
   - [Comparar con Segment](https://www.getapp.com.co/compare/100396/101273/autopilot/vs/segment)
6. **Hotjar** — 4.6/5 (540 reviews) — La solución permite obtener ideas y comentarios a través de analíticas móviles y de sitio web.
   - [Ver perfil](https://www.getapp.com.co/software/101789/hotjar)
   - [Comparar con Segment](https://www.getapp.com.co/compare/101273/101789/segment/vs/hotjar)
7. **Mailchimp** — 4.5/5 (17603 reviews) — Plataforma de automatización de marketing y publicidad por correo electrónico
   - [Ver perfil](https://www.getapp.com.co/software/8268/mailchimp)
   - [Comparar con Segment](https://www.getapp.com.co/compare/8268/101273/mailchimp/vs/segment)
8. **Bloomreach** — 4.8/5 (56 reviews) — Nube de experiencia comercial destacada a nivel mundial
   - [Ver perfil](https://www.getapp.com.co/software/2046593/bloomreach)
   - [Comparar con Segment](https://www.getapp.com.co/compare/101273/2046593/segment/vs/bloomreach)
9. **Snowplow BDP** — 4.8/5 (9 reviews) — Plataforma de recolección de datos para pequeñas y grandes empresas.
   - [Ver perfil](https://www.getapp.com.co/software/117707/snowplow-insights)
   - [Comparar con Segment](https://www.getapp.com.co/compare/101273/117707/segment/vs/snowplow-insights)
10. **Scal-e** — 4.9/5 (15 reviews) — Sistema de marketing omnicanal con programas de fidelización del cliente
    - [Ver perfil](https://www.getapp.com.co/software/129119/scal-e)
    - [Comparar con Segment](https://www.getapp.com.co/compare/101273/129119/segment/vs/scal-e)
11. **Marketo Engage** — 4.3/5 (710 reviews) — Automatización de marketing para marketing digital
    - [Ver perfil](https://www.getapp.com.co/software/990/marketo-lead-management)
    - [Comparar con Segment](https://www.getapp.com.co/compare/990/101273/marketo-lead-management/vs/segment)
12. **SAS Viya** — 4.4/5 (12 reviews) — Una plataforma de analíticas e IA más rápida y productiva.
    - [Ver perfil](https://www.getapp.com.co/software/2065099/sas-viya)
    - [Comparar con Segment](https://www.getapp.com.co/compare/101273/2065099/segment/vs/sas-viya)
13. **WebEngage** — 4.5/5 (32 reviews) — WebEngage es una nube de automatización de marketing B2C multicanal.
    - [Ver perfil](https://www.getapp.com.co/software/90653/webengage)
    - [Comparar con Segment](https://www.getapp.com.co/compare/90653/101273/webengage/vs/segment)
14. **Hevo** — 4.7/5 (110 reviews) — Canalización de datos sin código para ETL avanzada, tradicional e inversa
    - [Ver perfil](https://www.getapp.com.co/software/2054020/hevo)
    - [Comparar con Segment](https://www.getapp.com.co/compare/101273/2054020/segment/vs/hevo)
15. **Dreamdata** — 4.8/5 (55 reviews) — Analíticas de ingresos y atribución de múltiple contacto basada en cuentas
    - [Ver perfil](https://www.getapp.com.co/software/131879/dreamdata-io)
    - [Comparar con Segment](https://www.getapp.com.co/compare/101273/131879/segment/vs/dreamdata-io)
16. **Sailthru** — 3.9/5 (11 reviews) — Automatización de marketing para comercio electrónico
    - [Ver perfil](https://www.getapp.com.co/software/91424/sailthru)
    - [Comparar con Segment](https://www.getapp.com.co/compare/91424/101273/sailthru/vs/segment)
17. **Lebesgue** — 4.9/5 (43 reviews) — Inteligencia artificial y datos de primera mano para el crecimiento del eCommerce.
    - [Ver perfil](https://www.getapp.com.co/software/2052208/lebesgue)
    - [Comparar con Segment](https://www.getapp.com.co/compare/101273/2052208/segment/vs/lebesgue)
18. **Heap** — 4.5/5 (42 reviews) — Analíticas web y móviles
    - [Ver perfil](https://www.getapp.com.co/software/105295/heap)
    - [Comparar con Segment](https://www.getapp.com.co/compare/101273/105295/segment/vs/heap)
19. **Funnel** — 4.7/5 (19 reviews) — Plataforma de analíticas de publicidad para comercializadores en línea
    - [Ver perfil](https://www.getapp.com.co/software/101465/funnel)
    - [Comparar con Segment](https://www.getapp.com.co/compare/101273/101465/segment/vs/funnel)
20. **EngageBay CRM** — 4.7/5 (907 reviews) — Software de marketing y ventas integrado para equipos en crecimiento
    - [Ver perfil](https://www.getapp.com.co/software/113999/engagebay-marketing)
    - [Comparar con Segment](https://www.getapp.com.co/compare/101273/113999/segment/vs/engagebay-marketing)

## Categorías relacionadas

- [Programas de gestión de datos](https://www.getapp.com.co/directory/633/data-management/software)
- [Software de gestión de datos maestros](https://www.getapp.com.co/directory/1159/master-data-management/software)
- [Herramientas de calidad de datos](https://www.getapp.com.co/directory/1337/data-quality/software)
- [Software de plataformas de datos de clientes](https://www.getapp.com.co/directory/1425/customer-data-platform/software)
- [Software de personalización](https://www.getapp.com.co/directory/609/personalization-behavioral-targeting/software)

## Enlaces

- [Ver en GetApp](https://www.getapp.com.co/alternatives/101273/segment)
- [Ver el perfil del producto](https://www.getapp.com.co/software/101273/segment)

## Esta página se encuentra disponible en los siguientes idiomas

| Local | URL |
| de | <https://www.getapp.de/alternatives/101273/segment> |
| de-AT | <https://www.getapp.at/alternatives/101273/segment> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/segment/alternatives/> |
| en-AE | <https://www.getapp.ae/alternatives/101273/segment> |
| en-AU | <https://www.getapp.com.au/alternatives/101273/segment> |
| en-CA | <https://www.getapp.ca/alternatives/101273/segment> |
| en-GB | <https://www.getapp.co.uk/alternatives/101273/segment> |
| en-IE | <https://www.getapp.ie/alternatives/101273/segment> |
| en-NZ | <https://www.getapp.co.nz/alternatives/101273/segment> |
| en-SG | <https://www.getapp.sg/alternatives/101273/segment> |
| en-ZA | <https://www.getapp.za.com/alternatives/101273/segment> |
| es | <https://www.getapp.es/alternatives/101273/segment> |
| es-CL | <https://www.getapp.cl/alternatives/101273/segment> |
| es-CO | <https://www.getapp.com.co/alternatives/101273/segment> |
| es-MX | <https://www.getapp.com.mx/alternatives/101273/segment> |
| fr | <https://www.getapp.fr/alternatives/101273/segment> |
| fr-BE | <https://fr.getapp.be/alternatives/101273/segment> |
| fr-CA | <https://fr.getapp.ca/alternatives/101273/segment> |
| nl | <https://www.getapp.nl/alternatives/101273/segment> |
| nl-BE | <https://www.getapp.be/alternatives/101273/segment> |
| pt | <https://www.getapp.com.br/alternatives/101273/segment> |
| pt-PT | <https://www.getapp.pt/alternatives/101273/segment> |

-----

## Datos estructurados

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